The Sussex Sign Company Design and Print Services
The Sussex Sign Company Design and Print Services
The Design Department is the link between the concept, the fabrication and installation of your branding and signage intentions.
What do we mean by this? Let’s briefly examine these concepts – they’re of vital importance to your company.
What is a brand? Yes, it includes a logo, a slogan, a company name. But it’s much more than the sum of these parts. A brand is a set of images and perceptions of your company. Your brand is a visual corporate identity that embodies a promise or expectation of what your business will deliver – of what the consumer will experience.
Naturally, in order to be successful, a company needs to have control over these expectations and perceptions as much as possible. This is essential for two reasons: both in order to market your unique proposition to your consumers, and thus grow a boost in sales; and to ensure that your clients do not expect more than you are capable of delivering, which would lead to strongly negative perceptions of your brand over time, along with all of the problems for your business that this brings.
Consistent Brand Perceptions
One way by which your brand’s associations are communicated to your target audience is by promotional material. Such material can be distributed via print or digital channels of communication. Marketing and promotional devices employed across these channels can include everything from brochures and leaflets detailing your products and services, to letterheads and business cards that establish your corporate identity.
All of these manifestations of your corporate identity, in print and online, raise awareness of your brand. Members of your target audience might be aware that your business exists, but do they know what you stand for, what values you represent and what you have to offer them as customers? These are the perceptions that a brand embodies, and as stated above, having control over this is vital if a business is to succeed in today’s market.
These promotional devices – letterheads, business cards, brochures and leaflets – are traditionally employed in print, but with the rise and widespread adoption of the internet, many businesses now offer online versions of their documentation. Regardless of the kind of media used, your logo is the unifying centrepiece around which your brand identity can coalesce. Logo design is therefore integral to a successful brand – something we understand fully. And, as experts in the field, we know just how crucial it is to have a unified brand image across all of the media channels utilised by your company.
Why is it important to have a unified brand presence across all of your communications? Because consistency is absolutely vital for branding to work, and when branding ‘works’, it allows your company to create an identity with which consumers can have a relationship – an extremely powerful feature of branding itself. Instead of simply being ‘that shop on the high street’, consistency in visual branding allows your business over time to transform into a household name and a member of the local community.
It is graphic design, ultimately, that gives your brand this power to turn heads, draw in new customers, and build familiarity and recognition of your business and its offering amongst your target audience. Brand communications that appear visually appealing lead to associations of your business as appealing. All aspects of your brand aesthetic are therefore highly important and shouldn’t be treated lightly or dismissed as an afterthought.
Fortunately, we at The Sussex Sign Company have the resources and expertise to provide a wide range of services, from cross-channel campaigns to full corporate rebrands. We proudly offer consultations on graphic designs for free, so that we can get to know your company’s goals, market and positioning, and you can develop an idea of how you want to tell your firm’s story.
From this starting position, our clients benefit from our complete and seamless advisory service. We offer a variety of packages, the loose outlines of which are detailed in our documentation below. The services offered extend from brand concept development to the fully fledged brand identity package. We can also respond to smaller, more concrete needs such as business stationery planning and production, including letterheads, brochures and business cards.
Of course, the needs and requirements of each company are unique and the services we offer reflect this. Our creative department has been carefully structured to enable our talented team to address head on both variable and dedicated resource requirements. Due to our decades of experience in the trade, our team has accrued extensive experience of collaborating with other firms and has more than demonstrated its ability to innately understand brand positioning and the importance of working within your corporate brand guidelines.
By working together, we can ensure that your company is perfectly visually positioned to consolidate your achievements and face new challenges and business environments. Don’t hesitate to contact us for further information or download our factsheet below, ‘How to supply artwork’, to help make your first step easier.