It’s a bold statement, but your London business needs vehicle wrapping. Without it, you’re missing out on low-cost marketing with a massive return on investment. With anywhere between 2,000 to 9,000 impressions per hour and no ongoing costs once your wrap is installed, the benefits of a well designed wrap are enormous.
But where do you start when it comes to getting the inspiration for a great design? It’s one thing to decide a vinyl wrap works for you, but quite another to create a design that maximises all the benefits and advantages of a vehicle wrap.
These five tips will help you to pull together design inspiration that helps you get the best out of your wrap. After all, first impressions count!
It seems obvious, but there are so many great designs out there, it’s a snap to simply Google your design inspiration. However, it pays to do some research and to make sure that you google images that relate to your vehicles.
You can find plenty of attractive and eye-catching layouts, but they need to work for your make and model. Otherwise, you run the risk of the message getting lost because the design elements aren’t correctly placed.
Your favourite artist
Any wrap should be bright and bold in order to make an eye-catching impression. Take inspiration from a favourite artist or designer to create imagery that grabs your audience’s attention and doesn’t let go.
One word of caution: don’t confuse bold with busy. A cluttered or over complicated image can be distracting or difficult to take in and your customers will switch off. Choose imagery that’s consistent with your brand colours and that enhances your message.
Obviously, you don’t want to simply mimic what the competition is doing, but you can get inspired by it. When you see a wrapped vehicle around town, what catches your eye? Is it readable? Does it accurately reflect the products or services on offer or are you none the wiser about the message?
Look to major established brands for indicators on how to get it right. These are the brands who’ve weathered the test of time – draw inspiration from branding that is instantly recognisable in a few seconds.
What’s the story your business is trying to tell your customers? This is all about the core values you want to convey symbolically so that you provoke a direct emotional response in your customers. Start with your logo and brand colours and create your narrative.
Fortunately, when you work with a professional signage company, there are no limits to what your vehicle wrap can achieve.
Inspiration for your vehicle wrapping
At The Sussex Sign Company, we can help you find the right inspiration for your vinyl wrap, so that you stand out in London traffic. We’ll help you tell your story and make the connection with your customers to give your brand an identity boost. Vehicle wraps are the ideal canvas to create brand recognition and maximise your return on investment, so why not get in touch with us today? We’ll help you get inspired to create that killer design that sets you apart from the competition and drives your business forward.