Vehicle Livery: What It Is And Why You Need It

Vehicle livery: what it is and why you need it

If you want to align your East Sussex business with 21st century marketing, you need vehicle livery. Offering low costs per impression with high impact branding, this type of advertising is ideal for small businesses who need a cost-effective way to reach their target audience. If you don’t want to be just another business with a generic white van, vehicle signwriting can differentiate you from the competition and keep your business top of mind for your customers.

What is vehicle livery?

One of the most cost-efficient ways to create a strong brand identity, vehicle wrapping make the most of what is most often under utilised advertising real estate. Imagine creating a consistent branded look across your premises, your website, your print assets and your vehicle that reinforces brand recognition.

Now imagine pushing that out to your target audience 24/7, whether you’re parked outside a client’s house or on the move. Whether you choose a durable vinyl wrap or decals that shout out your contact details, your mobile advertising goes where your shopfront can’t.

Why does my business need vehicle signwriting?

Because you already own your vehicle, the only expense involved is the cost of the wrap itself. After that there are no oncosts – maintenance is a simple case of keeping your wrap clean and out of direct sunlight.

You’ll also benefit from the obvious professionalism that vehicle signwriting confers on your business. Investing in this type of vehicle personalisation tells your clients your business is here to stay and that’s reassuring. After all, with the average lifespan of a professionally produced and installed wrap being anything up to 8 years, you can expect a long lasting return from your initial investment.

What type of vehicles can be wrapped?

Whether you have a company Smart car or a fleet of vehicles from motorbikes to lorries, you can get your vehicles wrapped. Obviously, truck wraps are the most effective for their sheer size and impact, but applying consistent branding across a fleet can have a massive impact, whatever the size of the vehicle.

That’s not to imply that smaller vehicles can’t also create a buzz. Head-turning vehicle graphics are instantly Instagrammable and will draw potential customers’ attention to your branding whether they see it on the road or online. In fact, vehicle wrapping can be a savvy choice for your works van because it’s constantly in view.

What about design?

To be honest, this is not a project that you’ll want to DIY. And because it’s a one-off investment it really does pay to work with the professionals to achieve the best results. You need to take the angles and curves of the vehicle into account when creating a wrap design and a professional designer will have the experience to create a unique and bold design that puts you head and shoulders above the competition.

If vehicle livery is a good fit for your brand, then get in touch with us at The Sussex Sign Company. We can offer an end to end service that takes your vehicle from blank canvas to professionally wrapped brand enhancer to help you optimise your brand identity across East Sussex and beyond.