A survey by online magazine, Signlink.co.uk, has revealed the items at the top of wish lists for sign makers in 2014. One of the most surprising results was that none of the respondents was considering buying a computer this year.
At the top of the list was a digital printer: 42% of those surveyed indicated that they were likely to purchase one this year. This desire to move into digital printing coincides with the fact that more sign makers are now expanding their portfolios, to offer a wider range of services. Advances in technology have made it more cost effective for them to carry out work such as vehicle wrapping, window graphics and point of sale.
Second on the wish list was a router, with 33%. This was followed by 16% who were looking to purchase a new car or van to use for delivering materials or as an additional marketing tool.
The survey was conducted online between Christmas 2013 and January 2014. It asked readers of the magazine what items they were hoping to buy for their business over the course of 2014.
Here at The Sussex Sign Company we are constantly evaluating our business to ensure we have the right tools to carry out our work to the highest quality.