If you’re thinking about the ways that you can use high quality and well-designed signage this year, then there’s a world of astonishing possibilities. Though some of them may not quite be available to a sign writing company near you in the immediate future, they’re a sign of the way that technology is changing what the signage industry is capable of.
Wrap it up
You’ll already be familiar with high impact vehicle wraps and what a powerful marketing tool they can be for building customer trust and raising brand awareness. But have you considered harnessing that power and wrapping your building?
Building wraps have been used to wrap construction site hoardings in the past, but they can now deliver a marketing boost for a seasonal promotion, especially, of course, at Christmas, when you can wrap your building up like a gigantic present!
Developments in texture printing are being influenced by 3D print technology and have some important applications for accessible signage. For example, you could choose to incorporate Braille directly into your signage as an innovative way to conform with disability legislation.
Texture printing will also have applications at the high end, giving a designer touch to your signage. Imagine a feature wall that looks and feels like leather, or a football protruding out of your wall that feels identical to the real thing – these are just some of the possibilities of texture printing.
Schools, corporate offices, hospitals – these are just some of the places where you might find a history wall – a celebration of your achievements and the evolution of your brand or organisation. History walls are set to become a big thing in 2018 as nostalgia continues to be a trend.
Your history wall can be fully customised and personalised, perhaps consisting of a vinyl wall decal in your corporate colours as a background with wood, foam or acrylic signs that explain your organisation’s journey in text and graphics. The power of the history wall lies in the way that it can use different types of signs to create an impact. The more compelling the signage, the more interesting your brand’s story.
Create a first impression
On your lobby walls or behind the reception desk, a beautifully executed sign incorporating your logo and tagline can create a powerful first impression. Try channel letters with an LED halo lighting effect for an instant wow factor, or use texture printing techniques to create something utterly unique.
The underlying message is that 2018 might be the year that you need to rebrand, and what better way to announce your new logo and tagline than with a suite of high quality, interior signs?
Invest in quality
Even if you don’t intend to wrap your premises like a present, celebrate your history, rebrand with new shop signage or celebrate a significant anniversary with a history wall, 2018 might be the year that you reconsider the impression that your shop signs give of your company.
If your market research says it’s time for a change, The Sussex Sign Company can help. We offer a fully integrated service from design to installation and beyond, so phone us today or drop us an email for more information.