Whatever goods or services your company sells, the chances are you are constantly on the lookout for new ways to promote and advertise your business. Taking out local radio advert slots or placing an ad in the local newspaper are both valuable exercises, as are leafleting campaigns and getting involved in community fundraising events. Few marketing ploys, however, have the reach and impact that installing vehicle vinyl can have, so in this post, we’ll be exploring just a few of the advantages car signage can bring to your business.
Get your name out there
Not only can a vehicle wrap lead to increased brand recognition in the long-run, but you’re more likely to make an immediate impact on people and make a direct, instant connection. Most people these days leave the house equipped with a smartphone or tablet, and most will admit to making impulse buys whilst out and about, thanks to the convenience of the small screen.
If they see your contact details on the side of your vehicle, potential customers are far more likely to visit your website or social media pages, or put in a phone call there and then. Sitting behind your contact details and instantly accessing your site as they’re stuck in traffic means they have no chance to forget you before they get home.
Research suggests a branded vehicle is typically seen between 2,000 and 9,000 times an hour – that’s a lot of eyes on your car or van, so making use of the side of your vehicle as an advertising signboard makes good business sense. Once you’ve paid the initial cost of having vehicle vinyl installed, your commercial vehicle is effectively acting as a mobile billboard. Since you’d already be using your van or car to get between jobs or clients, you might as well make the most of it!
Get the look you want
The technology behind car vinyl wrapping has come on so quickly in recent years that you can now have virtually anything you want printed and attached to your vehicle. Working with a top signage company and professional car wrapping signwriters means you can achieve everything from basic logo, contact details and colour schemes through to incredibly complex and detailed designs.
Being able to fully customise your business car or van gives you great scope for creativity and will help you convey business message information and brand identity. What’s more, if you have more than one vehicle or even an entire fleet to worry about, identical vehicle vinyl can be quickly and easily produced to see your branding carried across all your transportation.
This means that however many cars or vans you have on the road, that branded livery will make them instantly recognisable to potential customers and create a unified fleet of vehicles. Because vinyl is also so easy to replace, should your business want to rebrand at a later date or simply update your contact details, it’s a straightforward task to kit your cars and vans out with new vehicle signage.
Gain more trust
Vehicle vinyl is not only beautiful, but it actually increases trust in your brand. People like the strong, professional look which a high-quality car wrap can bring to a vehicle, and they’re far more likely to look further into your company if your fleet is well-presented. Shabby or faded paintwork doesn’t bode well in the eyes of prospective clients and customers, so making sure your vehicles look in top condition will lead to increased authority and trust in your business, which in turn means higher sales.
Investing in high-quality, long-lasting vehicle wrapping is a cost-effective way of seeing your business van or car is well-protected and will remain looking good for anywhere up to a decade. Not only is vinyl quick, clean and easy to remove or replace, but it actually shields the paintwork underneath from any scratches or nicks you might pick up in the course of your work. That means the wholesale price of your vehicle won’t be damaged by a car wrap and your vehicle will be better protected.
Working with the best
There’s no denying that vehicle vinyl makes a powerful visual impact on those who see it. It’s incredibly difficult for both pedestrians and other motorists not to register and engage with a beautiful, bold, bespoke vehicle wrap, and people are naturally more drawn to the aesthetically pleasing branded vehicle than the plain or poorly maintained one. Ensuring your business car or van has top of the range car signage is, therefore, a wise investment and makes sound business sense.
With vehicle vinyl, your commercial vehicle is working for you round the clock and 365 days of the year. Whether you’ve left it on the street outside your house overnight or have simply popped to the supermarket in it, your branded car or van is promoting your goods and services to a massive audience of potential clients and customers – don’t miss out by leaving the side of your vehicle blank!
In order to make the greatest impact, though, you need to be confident in the design and quality of the vehicle wrapping you’re investing in. At The Sussex Sign Company, we’ve spent many years keeping up to date with all the latest advances in vehicle signage and can craft the highest-quality bespoke car wraps, which are perfectly tailored to your business and the brand image you want to convey.
With an expert team of designers and fitters, we can help you get the look you want – whether you have a little runaround or an entire fleet of vehicles. For more information on how we can help, simply get in touch with our professional signwriters today.