The short answer? Vehicle wrapping is effective for branding anywhere. After all, anything your business owns is a platform for branding – from business cards to vehicles. In fact, your van or car can reach potential customers that your shop front or office signage can’t reach, letting you push your message out to your target audience.
The power of vehicle wrapping
Whether you opt for a vinyl decal with your contact details or a full wrap, vehicle signwriting is a powerful marketing medium with a lifespan of up to 8 years. There are no ongoing costs, because you own the vehicle, and there’s a positive impact on your professional reputation when you turn up to do a job in a branded vehicle.
A well-designed wrap not only puts your advertising right where you want it to be, but it can really grab the attention. Bold and eye-catching, your mobile advertising delivers a return on investment that no other channel can match.
Unless you opt for decals on your side and rear doors, there’s no denying that designing a full vehicle wrap can be tricky. That’s why working with a company that offers an end to end service is a savvy choice.
Designing in 3D gives you the opportunity to do something different with your marketing that really piques your customers’ interest. But unless you’re a skilled graphic designer, you need a professional to do the best job and maximise your vehicles’ potential to create brand awareness wherever they go.
The bigger the better
Any vehicle can benefit from wrapping, but there’s no doubt the bigger the vehicle, the stronger the impression.The most effective wraps in terms of costs per impression are lorry wraps – these vehicles cover long distances and move at a slower pace, making them an ideal showcase for your brand.
However, if you’re a local business and have a fleet of vans and cars, a vinyl wrap can effortlessly draw attention to your products and services, raising your professional profile and creating brand awareness, whether parked outside a job or in front of your office.
The point is, cost-effective vehicle branding makes the most of one of your underused business assets. With infinite options for customisation, it’s a marketing channel with costs per impression that make more conventional forms of advertising look expensive.
The bottom line for any business expense is the return on investment. Vehicle wrapping is easily one of the best investments you can make – not just in London, but anywhere in the country.
A well-executed wrap turns a neglected business asset into a mobile billboard, delivering costs per impression as low as 4p per 1000. That makes this channel ideal for startups and small businesses who may not have the budget for a big advertising splash.
Tie your social marketing campaign seamlessly into your vehicle graphics by adding your website or social media contacts – but remember to only do so if you truly are a social company who’ll respond to queries via Twitter or any other channel.
At The Sussex Sign Company, we can help you maximise the ROI on your vehicle wrapping, so why not contact us and turn your vehicles into your most effective branding weapon today?