Vehicle Wrapping: Myth Or Fact?

If you’ve ever stopped and stared at a vehicle covered in incredible graphics, then you’re one of the millions impressed by this cost-effective form of marketing. Fully wrapped vehicles remain a relatively rare sight on our roads, but they make a huge impact wherever they go. If you’re unsure about whether a vinyl wrap is the right way to market your business or whether wrapping can damage your vehicle, we’ve looked into some of the most common myths about vehicle wrapping.

You can’t wrap a leased vehicle

This is a myth. In fact, most fully or partially wrapped vehicles are leased. Vinyl wrapping is not only a recognised marketing tool, but it can differentiate your cheap white van from all the others on the road. You’ll need to check your leasing agreement, but the fact is many leasing companies approve of vinyl wrapping, because it protects the vehicle’s bodywork against scrapes, scratches and dents.

Vehicle wrapping damages your paintwork

In the vast majority of cases, vehicle wraps protect the paintwork and help to ensure good resale value for your vehicles. However, if you have a wrap applied over damaged paintwork, there is the possibility that when the wrap is removed, the paintwork might suffer further damage. That’s why it’s a good idea to always do a pre-wrap inspection and take a photo of any compromised areas of the bodywork. Otherwise, your wrapped vehicle is protected from pollutants, dirt and UV damage.

You can’t remove a wrap once it’s in place

It’s true that the installation and removal of vehicle wrapping should be done by skilled professionals for the best results. But vinyl wraps don’t last forever and are made to be removable – otherwise, there would be vehicles driving around with outdated contact info and logos. Just as heat is used to seal the wrap in place, the application of additional heat will start the process of lifting the vinyl from the bodywork of your vehicle – it’s both easy and painless.

Car wraps aren’t worth the bother

When it comes to a cost per thousand impressions of as little as 4p, vinyl wraps are hard to beat as a marketing tool. And because you only have a single upfront cost, they far outstrip traditional marketing methods like TV and radio advertising in terms of being cost-effective. Put a vinyl wrap up against online advertising and it has the advantage of not being ad-blocked or perceived as an aggressive style of advertising. Of course, a great deal depends on the design of your wrapping – make it a simple and effective showcase for your branding with a unique URL or shortcode to track lead generation and a well-designed vehicle wrap is definitely worth the bother when marketing your business.

It’s all too much hassle

Wrong again. At The Sussex Sign Company, we offer a fully integrated service from design to installation, that lets your London based business get the most out of cost-effective vinyl wrap. We’ll advise you on the best way to get the maximum return on your investment and we’ll wrap your vehicles in a way that boosts brand awareness and recognition. Effective, eye-catching and an excellent way to differentiate your business, why not give vehicle wrapping a go and contact us today?

The Big Four Benefits Of Vehicle Livery For Your Startup

The statistical case for vehicle livery is a persuasive one. A thousand impressions can cost as little as 4p while your vehicle can be seen by as many as 3,000 people in an hour. But when you’re a startup, the business case for your marketing spend needs to be watertight – can you afford to invest in a vinyl wrap if you’re not convinced of the ROI?

When it comes to investing in vehicle graphics, however, there are plenty of other nailed on benefits to using your vehicle as a mobile billboard. From maximising resale value to boosting brand identity, a well-designed vinyl wrap drives your message into the heart of your target markets.

Create a buzz around your brand

If you’re struggling to create an outstanding brand identity then you’ll already know you need to keep things consistent across your marketing channels. Having your branding on your vehicles creates a buzz around your brand and promotes the idea that you’re a professional business to be taken seriously – after all, a long-lasting vinyl wrap says you’ll be around for the long run.

A well-designed wrap that delivers a strong message with pleasing aesthetics is so much more visually appealing and reassuring than an anonymous white van. You’ll catch the eye of potential customers whether you’re on the go or parked outside the office and that helps to drive brand recognition, keeping you top of mind.

Non-aggressive persuasion

No one responds to advertising that is pushy and aggressive. That’s why online customers block intrusive marketing with ad blocking software. Your mobile marketing is both non-aggressive and subtly persuasive, making it a highly effective way to get your brand recognised.

Cost-effective marketing

Vehicle livery is also surprisingly cost-effective. In surveys, customers have ranked good quality vehicle signwriting more highly than radio or TV advertising, which is considerably less affordable. When used for brand awareness, a vinyl wrap can be a great investment lasting up to eight years. And because your advertising changes its location on a regular basis, the content can remain static. However, if you need to alter your vehicle wrap it’s simple to add decals to alter contact information or add time-limited promotions.

Increased resale value

When you opt for a vinyl wrap you’re not only creating stand out marketing, you’re effectively wrapping your vehicle in a protective skin that’s incredibly durable and weatherproof. Properly looked after your vehicle signwriting will continue to look good for years to come while protecting the paintwork from everyday bumps and scratches. Opt for professional installation and removal of your vehicle livery and you’ll have a pleasant surprise when the vinyl wrap is removed – the bodywork will look impeccable, enhancing the resale value of your car or van.

Investing in vehicle livery in East Sussex

If a vinyl wrap looks like the cost-effective marketing solution for your East Sussex startup, we can help. At The Sussex Sign Company we offer a full spectrum design and wrap service that makes the most of the benefits of a vinyl wrap for your business. If you’re interested in persuasive advertising that delivers an excellent return on your investment, contact us today to discuss your vehicle signwriting options.

5 Signs Your Van Needs New Vehicle Livery

A vinyl wrap is a durable, effective and high impact way of advertising your business across East Sussex. With proper maintenance, a premium cast vinyl wrap can last up to 8 years. But even the best thought out campaign can run its course and the most professionally installed wrap can start to show signs of wear and tear.

Knowing when to update your vehicle livery can be challenging. Here are the five surefire signs that your vehicle graphics need an update.

Has your wrap seen better days?

Even the best cared for vinyl wrap will eventually show signs of wear and tear. Sun and rain can cause fading and damage, making your car graphics look washed out and less impactful.

Look for signs of peeling and scratching, especially around the bottom of the vehicle. Even though your wrap may still look good from a distance, if it’s showing signs of wear close to the edges, that’s a sure sign you need to change it.

Are your contact details up to date?

If you’ve moved premises, updated your website or changed phone numbers, then you need to change your wrap. If the overall condition is still good, then vinyl decals can be the smart way to bring your details up to date.

Check your wrap for any outdated expressions. Tastes change with the times and what was once funny may now simply cause customers to cringe. It never hurts to rethink the impact of your slogans and the message you’re sending to your customers.

Is your vehicle livery design outdated?

There are fashions in design elements like fonts and images and these can change over time as surely as fashion in clothes. Take a look at what your competitors are doing – do their designs seemed tired and outdated or fresh and contemporary?

Working together with a designer will help you to refresh your design and create something that not only appeals to your target market in East Sussex, but grabs the attention wherever you go. In turn, that boosts brand recognition and maximises the return on your investment in vehicle livery.

Does your wrap fit your business?

As your business grows and expands, your branding needs to transform to keep in step with the direction of travel. The chances are that, unless you’re in the vintage and retro business, your outlook and business goals can have changed radically since you first invested in vehicle graphics.

Have you moved into a totally different market? Or have you radically broadened the range of services you offer? The chances are that if your wrap is approaching 8 years old, it doesn’t reflect your bold new business model. Now could be the time to upgrade and reflect those exciting changes.

Are you still maximising your ROI?

It can be difficult, though not impossible, to measure the ROI of your vehicle graphics. But to do that, you’ll need to rethink your design or add some new decals or a partial wrap.

QR codes, dedicated landing page URLs and short code SMS are all smart ways to evaluate how well your message is getting through to your target customers. At Sussex Signs, we’ll work with you to update your design and maximise your return on investment. Contact us for all the help and information you need.

Creating Killer Vehicle Livery For Your Food Truck Is A Piece Of Cake

If you want to stand out in the East Sussex food truck scene, eye-catching vehicle livery is a smart investment. Using van graphics is a great way to drive brand recognition, engage your customers and boost your sales – and your truck will look pretty enticing, too!

But how do you create vehicle livery that gets the message across and doesn’t get lost amongst all the other well-dressed food trucks? These are the key questions you need to answer to create a killer vinyl wrap that your customers will look out for.

What’s your point of difference?

You might know five other trucks that are selling the same cuisine as yours. So what is it that sets your food truck apart from the rest? It might be the authenticity of the ingredients you use, or an iconic dish you focus on, or even the way you serve it up.

Whatever your point of difference is, that should be the starting point that drives your design forward,

Who are you?

For most people who run food trucks, it’s a real labour of love and you’ll have thought long and hard about your business ethos and core beliefs. Imparting the unique vibe behind what you do is another way to differentiate your graphics from the rest and thinking about your values really gets the creative juices going!

Is there a design you love to hate?

If there’s a truck out there that already has the ‘ideal’ design, don’t despair. A good designer will use anything and everything as the inspiration for an improved version of a favourite design. So don’t be afraid to include rival trucks in your inspiration mood board.

Is your food mouthwatering?

Of course it is – and if it looks as good as it smells and tastes, you might be tempted to use a mouthwatering image on your food truck. If this is the right choice for you, make sure you use a professional photographer and submit a high resolution image for the best results.

Is your vehicle livery design over complicated?

If it is, step away from the truck and think about ways that you can strip everything back. Simplicity and minimalism in design always creates a great impression, because it says that you’re confident enough in your product to let the flavour do the talking.

On the other hand, let your designer unleash their creative flair and never shy away from using vibrant colours that pop – they might create just the tasty vinyl wrap you’re looking for.

Collaborate with the professionals

At The Sussex Sign Company, we offer an end to end vehicle livery solution that takes your ideas from design to execution. We understand how important your brand and your ethos is to your business, and we’ll work with you in a creative partnership to create the tastiest vinyl wrap and graphics on the block.

For the best possible return on your investment and food truck vehicle livery that will whet any appetite, why not contact The Sussex Sign Company today?

What’s Hot In Vehicle Livery For 2018/19

The vehicle wrap industry is a dynamic and ever changing one, with new colours, designs and styles of wrapping emerging all the time. And while the latest trends may not be a match with your business now, trends have a way of filtering into the mainstream, making them more accessible and more affordable.

Go classic

This is a fun trend that’s becoming more mainstream and it might be a creative way to differentiate your vehicle from the competition. Go faster stripes, muscle car styling and even the tribal graphics made popular by the Ford Focus are being seen on different vehicles.

Colour crazy

Single colour wraps are giving way to colour changing wraps, pear finishes and even chrome – the kinds of finishes that are virtually impossible to achieve with a respray, but look sensational when achieved with vinyl wrap.

Matte finishes are most popular of all, giving what could be seen as garish a real subtlety and sophistication. Strategically designed to highlight curves and body detailing, these colour shifting wraps can look sensational. If your business is fashion or beauty related, this kind of wrap effect will certainly get you noticed.

Textured accents

Love the look of carbon fibre on high-end race cars? That look can be yours with affordable vinyl. This type of vehicle livery can add a huge amount of interest to your car graphics and can even be specific to your business – imagine wrapping your car in planks of ‘wood’ if you’re a carpenter.

Brushed metal, steel rivets, even leather, these are all textures that are being seen on vehicles and they can make a massive visual impact. There’s a texture to suit the image you want to project, whether that’s strong and tough or green and leafy!

Design and installation is critical

Texture, colour effects and even classic symbols all look better if they’re properly designed and installed. If you want to incorporate these elements into your vehicle livery, then work with a professional designer for best effect.

Design elements can be tricky to handle across the bodywork of a vehicle. That’s where your designer, with their knowledge of bodywork, marketing and design, can create a wrap that uses those elements for maximum impact. It’s easy to overwhelm your message with clever vinyl effects – a designer will help you take a step back and get it just right, with a less is more approach.

Once you’ve nailed the design, then high quality installation really delivers the goods when it comes to offering the longest lifespan possible. That in turn will maximise your return on investment and keep your unique and eye-catching design on the road for longer.

Leave your vehicle livery to us

At The Sussex Sign Company, our team of designers and installers offers a full spectrum service that maximises ROI and delivers your key messages with style and clarity. Contact us today and we’ll help you create vehicle livery that gets your East Sussex business noticed, whether your vehicles are parked up or on the road.

How Much Does Vehicle Wrapping Cost?

Want to know how much a vinyl wrap costs? There are a variety of factors that you need to take into account that will impact the price you pay. Invest in a full vinyl wrap and you’ll be in a position to leverage this low cost marketing channel for your business.

How is the cost calculated?

There are several factors that need to be taken into account when costing car graphics. These include:
– The total area to be wrapped – this differs depending on whether you prefer a full or partial wrap
– The complexity of the geometry of your vehicle
– The length of time you want your vehicle wrapping to last
– Your design
– The state of your vehicle

Your custom quote will be based on these factors and any others that are relevant.

Factors that impact vehicle wrapping

A good rule of thumb, as with anything, is the bigger it is, the more it costs to wrap. Another factor that can drive up the price of vehicle wrapping is the type of vehicle you want to be wrapped – if there’s no pre-existing computer model, then designing your car graphics will be a more time-intensive process.

A car wrap is not designed to repair body damage or rust, but it can disguise dents and scratches. However, this can also push up costs, as different processes may be required. The better the condition of your vehicle, the more affordable your car graphics will be.

Perhaps the biggest impact on cost is the design itself. The more complex the graphics, the more expensive your vehicle signwriting is likely to be. Remember, you can make a big impact by keeping it simple. Be very clear from the start whether an intricate vehicle wrap is really the right fit with your business.

Car wraps on a budget

Although a full car wrap is the most cost-effective form of marketing there is, with 1,000 impressions costing just 4p, there are ways to cut the costs of a wrap if you’re on a tight budget.

First of all, you can choose a partial wrap. This is a good option for small businesses with a strong local following, for example if you’re a plumber or handyman. Keep the wrap to the rear end of the vehicle and you’ll still benefit from the fact that over 90% of people say they take notice of messages on the rear end of lorries and vans.

Lamination costs extra, but will extend the lifespan of your vehicle signwriting. Alternatively, you can opt for door decals for your startup or a simple message that is more affordable – and often just as effective.

Finally, keep your vehicle wrapping well maintained and removal is a snap. It’s another way to drive down costs and maximise the return on investment.

Ask the professionals

At The Sussex Sign Company, we specialise in creating premium, cost-effective vehicle wraps for cars and vans in London and across the South East. If you want to know how much it would cost to wrap your vehicle, give us a call or drop us an email and we’ll be happy to help.

5 Tips For Caring For Your Vehicle Livery

Choosing a car wrap is a smart move for the business that wants to make a great first impression, and then create a lasting one. Properly installed, car graphics can last for at least 8 years, creating millions of impressions whether you’re on the move or parked up outside your business premises.

But once your wrap has been professionally installed, do you know how to care for it? If you don’t keep your vehicle livery clean and well maintained, you’ll quickly lose the cool aesthetic and promotional reach that you invested in, because no one will be able to define your message.

Keep your vehicle livery clean

Most vinyl wraps will be able to stand up to an automated car wash, or even a pressure washer if handled correctly, but the best way to care for your vinyl wrap is good old-fashioned hand washing. That way, you’ll control the detergent you use, which should be mild and free from abrasives, the water temperature and the pressure applied. Use a squeegee after the final rinse to remove excess water and dry with a microfibre cloth.

Deal with difficult contaminants

Bird droppings and bug splats can ruin the look of your car wrap and even obscure the message you’re trying to convey. Soften these types of stains with very hot soapy water or a proprietary cleaner. Leave to work for a few minutes and then gently rinse away. Never scrub roughly or use any abrasives that can scratch and tear the vinyl.

Keep vinyl in great shape

Apart from regular cleaning, you need to keep your car wrap in great shape. Never use abrasive polishes or cutting compounds that can damage the vinyl and don’t use polishes or waxes, as these will dull the finish of your car wrap. If there is any kind of wax residue on the surface of the wrap, then remove with a proprietary all-purpose cleaner. You can also use mineral spirits or household bleach and water depending on the finish of your wrap to keep it looking its best.

Store out of direct sunlight

Your vehicle livery reacts very much like car paint to repeated exposure to direct sunlight and pollutants in the atmosphere. It will eventually start to degrade and can then begin to peel, so try to keep your wrapped vehicle in a garage, under a carport or in a shaded area during the day. This can also help to protect your car graphics from acid rain. If you don’t have a garage, consider investing in a cloth cover for your van or car – this will help prevent discolouration of your car graphics.

Use the best materials

To keep your vehicle wrap looking its best, use the best materials for the job. If you want to create a long lasting, premium quality wrap, then consider cast vinyl, which can last at least 8 years when applied correctly. At The Sussex Sign company, we’ll be happy to advise you on the best materials for your car livery in East Sussex, to maximise ROI and to help your car graphics generate impressions wherever you are. Contact us today by calling or emailing us.

The Power Of Colour And Vehicle Livery

Did you know the colour of your vehicle livery can actually influence behaviour? If you want to create the biggest impact with car graphics, then you need to pay attention to the colours you use.

Evoke a response

Colour is capable of evoking an emotional response across a wide range of people, although the perception of certain colours may be different for different cultures. Past experiences can also put a different spin on how an individual reacts to a certain colour. However, there are still some generalities that can be drawn regarding people’s emotional and behavioural responses to certain colours.

Red is disruptive

You may hanker after a cherry red Ferrari, but using a strong red for your vinyl wraps can actually work against you. Red invokes forceful reactions but that energy boost is short-lived. If your business logo or branding uses a lot of red, then by all means reflect it in your vinyl wrap, but bear in mind that the sense of urgency that red creates is better suited to time limited promotions than to 8 years on the road.

Keep it natural

Blue and green have positive associations with the natural world and are linked to creativity, tranquility and reliability. Our preference for blues and greens is drawn from the world around us and is linked to ancestral memories of blue water and green vegetables. If you want to create a long lasting campaign for products and services that your customers will find trustworthy, reliable and, yes, eco-friendly, then greens and blues are the savvy choice.

Looking for positives? Avoid yellow and orange Sunny colours may seem optimistic, but in marketing they have less positive connotations. Yellow is generally disliked – although people who like it really like it – and makes babies cry, while orange is often associated with good value from low cost providers. If you’re aiming to position your products and services at the high end of the market, orange may be best avoided. Like red, these warmer colours can work if you use them to create a sense of urgency in a time limited campaign.

Think pink

Millennial pink has become one of the ‘new neutrals’ moving it firmly into the mainstream. Pink is perceived as calming – sports teams often paint the opponent’s dressing room a vibrant shade of this colour – running counter to the emotional associations with a bright red. Another colour that may relax and inspire your customers when used in a long term campaign.

Monochrome = boring vehicle livery

White and black may have a perennial appeal and are associated with purity and power respectively. Apple has made white a coveted contemporary look, but unless you use a colour changing or textured vinyl, monochromes are perceived as boring. And once your customers attention begins to wander, you’ve lost their attention and a prospective sale.

Change it up

One of the great benefits of using colourful vehicle livery in East Sussex is the option to change it for time-limited campaigns or when you change your branding. Whatever the colour you choose, The Sussex Sign Company can help you maximise the impact of your vinyl wrap, so contact us today via phone or email for more details.

Make An Impact With Vehicle Livery Design Tips

Vehicle wraps are one of the most cost-effective and high-impact ingredients in the marketing mix. However, get the design wrong and you’ve wasted time, energy and money on a failed marketing strategy, while missing the opportunity to promote brand awareness. If you want to understand the fundamentals of good design, these straightforward tips will help you maximise impact and return on investment.

Start with your brand

Your vehicle livery design will stand or fall on the strength of your brand. If your branding is poor, then you’ll be missing a huge marketing opportunity and wasting your money on a vinyl wrap that doesn’t attract interest. Your brand should always form the central message of your car wrap, so use vinyl wrapping as an opportunity to rebrand your business if necessary.

Don’t use a photo

Unless a photo connects directly to your brand, don’t use it. You have as little as 3 seconds to make an impression and convey critical information about your business. Although images can create better recall than words, only use an image if it contributes to brand awareness – if you’re a plumber and the takeaway from your design is an image of a U-bend rather than your contact details, then you need to rethink.

Keep the message simple

These are the message elements your design needs for maximum impact, and in this hierarchy:
Your brand
A tagline message
Your website
Your contact number

Focus on the key messages you want your audience to remember. Lists or jumbles of text have no place on your vehicle livery.

Vehicle livery design should stand out, not fit in

What would you imagine would make your design stand out? The correct answer, perhaps surprisingly, is not throwing everything and the kitchen sink into the mix. In the visual jungle that is our modern streetscape, less is very much more. Create a design that’s clear and bold and that your audience can read and remember ,and you’ll definitely stand out from the crowd. You’ll achieve that by depending on your strong branding and a clear message, not by using graphics and messages unrelated to your core branding.

Simplicity is good

Imagine how you’d advertise using a stationary billboard that traffic and pedestrians are constantly passing. If your design expects your audience to guess what your key brand message is, you’ve already lost them. There are only seconds in which your viewer can absorb your message when you’re on the move, and even when your vehicle is stationary, a clear primary takeaway is your first objective. That will also drive considerations of colour, contrast, font and image size for legibility at a distance. Remember, customers prefer passive publicity like a vinyl wrap to more aggressive marketing methods.

Creating vehicle livery design that’s right for you

At the Sussex Sign Company, we offer a bespoke and fully integrated service, from design to installation, by one of the finest teams in the country. If you’re in West Sussex and you’re interested in finding out what this cost-effective form of marketing can do for your business, contact us today via phone or email.

Does Your Van Need Vehicle Signwriting?

If you’re a London based small business, then you could be missing out on work by not advertising on your vehicle. In the centre of the city, your vehicle can be seen by as many as 3,000 people in an hour. That’s a level of impressions that other forms of marketing can only dream of. With drivers typically spending 20 hours a week on the road, if you’re not using your vehicles for advertising, you’re missing out on a huge potential market.

Wrap it up

Vehicle signwriting, whether that’s using a full or partial vinyl wrap, is both economical and hugely effective as a way of marketing your business. Highly visible, vehicle signwriting is one of the fastest growing ways to boost brand awareness.

Imagine parking your branded vehicle outside a client’s house. Now imagine the word of mouth that your vinyl wrapped vehicle creates after you’ve done a good job. You’ll create awareness of your brand where it didn’t exist before, and that’s valuable publicity for your services for a minimal outlay.

Vehicle signwriting for your van

Vinyl wraps are a cost-effective way to engage with your audience and they’re a quick makeover for your commercial van. That means you can change your advertising message quickly and easily to respond to current events or to offer a time limited promotion.

Done well, with eye-catching graphics, a strong call to action and a professional installation, a creative and well designed vinyl wrap can create a real buzz around your business. Like a mobile billboard, your van will create thousands of impressions from as little as 4p.

In addition, a car wrap is a very low key, non-aggressive form of advertising and that quiet persuasion can set your marketing apart from the competition.

The additional benefits of wrapping

There are additional benefits to vehicle wrapping beyond brand awareness. Choose reflective signage, and studies show that night time collisions can be reduced by as much as 40%. Your wrap can also protect your vehicle’s bodywork from everyday wear and tear, which can be important when you spend your time driving in traffic.

Not only will your car wrap protect your paintwork from scratches and fading, but it helps to protect your vehicle’s resale value. Once you peel off the vinyl wrap, your vehicle is ready for the next owner – and it will have depreciated less than an unprotected vehicle.

Professional vehicle signwriting

Once you’ve understood the facts and figures and the additional benefits of car wrapping, the business case for using your vehicle to advertise your company becomes overwhelming. If you’re based in London and you want to harness the power of vinyl wrap marketing to boost your brand awareness, then get in touch with us at the Sussex Sign Company via phone or email.

We can deliver a fully integrated suite of services that can take your vehicle wrap from design and modelling to final installation by our expert team, so you need never miss an opportunity to advertise.