Signage Trends That Make Your Business Instantly Instagrammable

Social media is a brilliant tool for building your brand. With 3 billion people worldwide now using social channels to directly connect to their favourite brands, shares and likes are some of your best marketing weapons. If you’re a business in a major global city like London, you can’t afford not to have a business that’s Instagram-ready. But is your signage up to the job?

If you’re a business that relies on social interactions, then you’ll know that Instagram is one of the best social media platforms for business, with over 71% of global Instagrammers falling into the 35 and under demographic. There’s also a near perfect crossover with YouTube, with 95% of Instagrammers also using the video platform. That’s a lot of influence.

So where do signs fit into the equation? If you’re encouraging customers to snap and share, you need your branding to be absolutely on point. If a picture paints a thousand words, tired and worn looking signs are a quick way to put a dent in your brand image when they’re all over Instagram.

Signage: is yours Insta worthy?

If social is part of your marketing plan, then it pays to step outside of your business and ask yourself some questions. Try snapping some selfies with your signs in the background – do they look exciting, fresh and inviting, or could you be doing better? Do you need additional signs to create a more customer-friendly experience or could your entire branding do with a makeover to create a more Instagrammable result?

If you’ve dismissed Instagram as a platform for your business, here’s a statistic to make you think again. 60% of Instagram users – that’s upwards of 600 million people daily – search for new brands and products on Instagram. Is that a market your business can afford to miss out on?

Get started by looking for similar businesses and seeing how they use their Instagram account and the kinds of images that guests are taking and posting. How does your signage measure up? Whether your brand would benefit from a minor refresh or a major overhaul, putting yourself in your customer’s shoes will give you the advantage of making yourself Instagram friendly.

Getting up to speed

If influencing Instagram is your goal, then investing in new signs and impactful branding is critical. If your aim is to get your brand on a social platform in a way that positively impacts your marketing, then you need to work with the professionals to create consistent and eye-catching signs that are worth sharing.

Consider illuminating your signs with low energy, low cost LEDs to ensure they’re well lit and more than just the background to a customer’s selfie. Innovative lighting effects created with channel letters allow your sign to project a message at all times of the day and night.

Professional signs in Sussex

At The Sussex Sign Company, we can create the kind of signs that influencers will take notice of. We can help you stand in your customer’s place and create branding that makes the most of Instagram’s social reach. Contact us today for more information on new signs for your London business.

Vehicle Livery: What It Is And Why You Need It

If you want to align your East Sussex business with 21st century marketing, you need vehicle livery. Offering low costs per impression with high impact branding, this type of advertising is ideal for small businesses who need a cost-effective way to reach their target audience. If you don’t want to be just another business with a generic white van, vehicle signwriting can differentiate you from the competition and keep your business top of mind for your customers.

What is vehicle livery?

One of the most cost-efficient ways to create a strong brand identity, vehicle wrapping make the most of what is most often under utilised advertising real estate. Imagine creating a consistent branded look across your premises, your website, your print assets and your vehicle that reinforces brand recognition.

Now imagine pushing that out to your target audience 24/7, whether you’re parked outside a client’s house or on the move. Whether you choose a durable vinyl wrap or decals that shout out your contact details, your mobile advertising goes where your shopfront can’t.

Why does my business need vehicle signwriting?

Because you already own your vehicle, the only expense involved is the cost of the wrap itself. After that there are no oncosts – maintenance is a simple case of keeping your wrap clean and out of direct sunlight.

You’ll also benefit from the obvious professionalism that vehicle signwriting confers on your business. Investing in this type of vehicle personalisation tells your clients your business is here to stay and that’s reassuring. After all, with the average lifespan of a professionally produced and installed wrap being anything up to 8 years, you can expect a long lasting return from your initial investment.

What type of vehicles can be wrapped?

Whether you have a company Smart car or a fleet of vehicles from motorbikes to lorries, you can get your vehicles wrapped. Obviously, truck wraps are the most effective for their sheer size and impact, but applying consistent branding across a fleet can have a massive impact, whatever the size of the vehicle.

That’s not to imply that smaller vehicles can’t also create a buzz. Head-turning vehicle graphics are instantly Instagrammable and will draw potential customers’ attention to your branding whether they see it on the road or online. In fact, vehicle wrapping can be a savvy choice for your works van because it’s constantly in view.

What about design?

To be honest, this is not a project that you’ll want to DIY. And because it’s a one-off investment it really does pay to work with the professionals to achieve the best results. You need to take the angles and curves of the vehicle into account when creating a wrap design and a professional designer will have the experience to create a unique and bold design that puts you head and shoulders above the competition.

If vehicle livery is a good fit for your brand, then get in touch with us at The Sussex Sign Company. We can offer an end to end service that takes your vehicle from blank canvas to professionally wrapped brand enhancer to help you optimise your brand identity across East Sussex and beyond.

Supporting Our Military – The Sussex Sign Company Signs The Armed Forces Covenant

Military personnel including veterans have a new ally in their search for employment after The Sussex Sign Company has pledged its support by signing The Armed Forces Covenant.

The Armed Forces Covenant is a promise by the nation ensuring that those who serve or who have served in the armed forces, and their families, are treated fairly.

Businesses can choose to adopt it as a demonstration of their support for the armed forces community and, with so many of the armed forces struggling to adapt to civilian life, The Sussex Sign Company has done so.

It means the award winning Sussex Sign Company which employs 24 staff and is based in Sussex, will uphold the covenant’s key principles across its operation and advocate these practices to its customer base of 5,000 SMEs.

The principles of the Covenant are twofold – first that no member of the Armed Forces, past or present, should be disadvantaged compared to any other citizen in providing public and commercial services and, secondly, that they may be due special treatment, especially if injured or bereaved. The Sussex Sign Company has also committed to support any member of its team who are also in the Armed forces reserves.

In practice, the signing of the Covenant means The Sussex Sign Company will promote itself as forces-friendly, help Armed Forces personnel seeking employment recognise the transferrable skills they have. Support employees who choose to be Reservists and educate the company’s customers about the benefits of employing reservists and cadets.

The Sussex Sign Company is one of just over 1,000 companies in the UK to have signed The Armed Forces Covenant.

It was signed in Brighton by the company’s Operations Director Linda Edwards.

Linda said: “The service men and women of the UK’s armed forces are not assured an easy transition back into normal life when they leave the military. All veterans both Long and short serving often have to take a huge leap from their experience in military employment to whatever they do next, and it is rarely easy. We at The Sussex Sign Company are committed to supporting wherever we can.

Contact The Sussex Sign Company here

Compassionate And Dynamic Leadership Leads To Linda’s Business Award Recognition

Organic growth and the desire to work with people’s strengths are behind Linda Edwards’ success as a local business woman.

The Operations Director of The Sussex Sign Company received the Highly Commended Award this week at the Johnston Press East Sussex Women in Business Awards – an accolade that is well deserved according to her Managing Director, Norman Mayhew.

‘Linda is resourceful, tenacious and confident and her strength and resolve have helped bring our business phenomenal success,’ he said, adding that having a considered and realistic approach has been ideal for the company’s growth.

‘There is no doubt she is a genuine asset to the development of The Sussex Sign Company, she offers a voice of reason and a natural balance to my more risk-taking personality. We would not be the same without her.’

Linda first experienced working within the sign industry when she was at school on a work placement and continued throughout her higher education.

Linda started at the Portslade-based organisation 16 years ago, as the company’s first ever official Graphic Designer.

She was soon promoted through the ranks and became an integral part of the company and subsequently the senior management team.

‘My strengths were recognised and it was fabulous to work in a business where I could put all my abilities to use, above and beyond my job description.’

Within five years she was managing her own branch in Newhaven and consequently took on greater responsibilities for the growth and expansion of the company as it amalgamated through acquisition.

‘At the start of my employment we were a team of six, in 2018 we are proud to employ at team of twenty four, having successfully exceeded Norman’s original ambition to have a £1m turnover business.’

With the organisation having achieved in excess of £1.4m, as a Shareholder, Linda has further ambitions to continue to develop a profitable, sustainable business.

Linda continually strives for the achievement of collective successes for all team members, regardless of their role and or responsibilities within the organisation.

‘For me, it is paramount to recognise and acknowledge where individual team members’ strengths lie and elevate them to the foreground.’

She added that there have been many obstacles and encounters along the way but Linda has always ensured that she has utilised these as an opportunity for professional growth and progression for both her and the organisation.

Even when the country suffered the deep recession following the financial crash, Linda was determined that the organisation would withstand the crisis which saw revenues drop dramatically, with the business reaching a critical point for survival.

‘It was an incredibly challenging time, nevertheless the experience provided the opportunity for me to develop and demonstrate a much wider skill and knowledge base – incorporating skills such as; leadership, crisis management and problem solving. I was confident that collectively, Norman and I would lead the organisation to ensure its continued existence – which included personally investing to become an additional Shareholder.’

Linda’s award reflects the philosophy of The Sussex Sign Company – with Norman commenting that there is no doubt that she is a deserving recipient – ‘She has been critical to all our success and her approach has been dynamic, genuine and compassionate.’

The awards were announced at the Cavendish Hotel and presented by guest host Vicky Edwards who stage work includes seasons at Chichester Festival Theatre, a stint in the West End and several national tours.

The Psychology Of Signage And Making It Work For You

If you’re struggling to break through the visual noise and get your business noticed, you may need to resort to psychological warfare. At least, you might need to look at the psychology of signage in order to break through and connect with your audience. Signs can increase sales, drive customer loyalty and improve the customer experience if you take time to understand the way they work.

The differentiation of the unfamiliar

In a visually dense marketing landscape, we start to apply filters that allow us to perceive messages selectively. Where signs can have an edge in differentiating your business in London is their relative unfamiliarity – we’re not bored with seeing them, so we allow our brains to take notice. In fact, 75% of people claim to remember a sign they’ve seen in the last month.

Signage has direct relevance

Relevant signs allow you to target the right customer, in the right place, at the right time in a way that other marketing channels do not. An ad for fresh sandwiches on the radio doesn’t have the relevance, context and impact of an advert outside a sandwich shop.

Adapt to your consumer with personalisation Your signage can be adapted for your consumer, with different signs carrying different messages depending on factors like footfall. Personalised signs are more responsive than other traditional advertising channels and are more responsive to consumer needs.

Let the consumer take control

Traditional forms of advertising impose themselves on the consumer. But signs that allow the consumer to take control of the way they interact make your advertising feel as if it’s less of an imposition. Allow your audience to interact with your signs in a natural and intuitive way and you’ll remove the negative connotations associated with pushy marketing. Your audience will make purchasing and other decisions based on the merits of your content, not because they feel forced into doing so.

Creating a better customer experience

Relevance, personalisation and control are all critical to a better customer experience. Instead of simply adding to the noise with irrelevant messages that consumers can’t be bothered to respond to, high quality signs are a genuinely creative marketing channel that delivers the right message at the right time and in a way that is fresh and relevant. Your signs can educate, entertain and inform, and persuade the consumer to take certain purchasing decisions rather than hectoring them. By earning your audience’s attention rather than demanding it, good signs deliver a great customer experience.

Ask the experts

If you feel that you’re losing the war for your audience’s attention, then take a fresh look at your signage. Using signs can deliver unexpected benefits when you understand the psychology behind them, but harnessing that power demands responsive, professional design for best results. At The Sussex Sign Company, we know how to maximise your ROI by offering a complete end to end service that delivers great signs with the minimum of fuss. If you’re interested in creating signs that break through the advertising noise, contact us via phone or email today for more details.

The Sussex Sign Company scores top marks.

When it comes to ensuring the highest levels of health and safety for its staff and customers, The Sussex Sign Company has scored top marks.

Based in Portslade, East Sussex, The Sussex Sign Company has a long record of providing some of the most innovate and creative signage in the South East and London and has now been awarded CHAS accreditation for the second year running, which is considered to be the highest accolade in terms of health and safety credentials.

MD, Norman Mayhew, is delighted to report that the business is one of a very few who have achieved the status – on top of Safe Contractor certification – putting The Sussex Sign Company at the top of its game in terms of health and safety.

CHAS (Contractors Health and Safety Assessment Scheme) is rapidly becoming a construction industry award which improves standards across the whole industry.

Founded in 1995, The Sussex Sign Company has grown into one of the most successful sign manufacturing companies in the industry, with a reputation and diverse portfolio to match.

Norman said health and safety is taken very seriously and the business constantly works towards improving their processes and systems wherever they can.

‘We are delighted to gain the CHAS Accredited Contractor Award for another year. It demonstrates our commitment to Health and Safety legislation and because CHAS also focuses on reducing duplication, it helps our suppliers and buyers work with us seamlessly,’ he added.

The Sussex Sign Company also hold SafeContractor accreditation, which further provides assurance that the business has achieved the highest levels of health and safety compliance.

The Rules Of Good Signage

Good signage earns attention, and it doesn’t bully your audience. But how do you know what a good sign looks like?

Know your objectives

It’s always tempting to put brand awareness top of your list of objectives, but how do you intend to measure what that looks like? Instead, bind your objectives to clear metrics that allow you to measure success – or failure.

Identifying your target audience allows you to create signs that are relevant to your customers. It’s that relevance that drives action, whether that’s reaching out or making a purchasing decision. Be clear on your customer profiles, from their fears and desires to their emotional profile and spending habits, and let objectives and profiles inform placement, design, message and timing.

Know your location

The placement of your signs will differ depending on customer profiles and type of content. So an interactive sign aimed at women aged 40-55 will require a different placement to a point of sale promotion aimed at 18-25 year old males. Don’t equate footfall with relevance, and always take accessibility into account when locating your signs.

Understand design

The design of your signs should always complement the message. While the Stroop test shows that some level of disruption can force the brain to pay attention – when the word blue appears written in green, for example – be wary of splitting your audience’s attention as that can delay comprehension of the message. When the time to make an impression and impart information is already limited, it doesn’t make sense to slow comprehension any further.

Send a clear message

Your signs should prioritise a simple message delivered as effectively as possible. A simple message demands your focus and a response, and that counts when the human attention span is just 8 seconds – lower even than a goldfish. The point is that signs and signposting are very much a medium that is glanced at and they need to stand out from the visual noise of our modern marketing environment. Don’t make an impression without making a real impact.

Get the timing right

Timing is dependent on both the location of your signs and the medium you use to convey the message. A static sign is entirely appropriate for a roadside drive-by location, but won’t earn attention in a static location. Get the balance and timing wrong and you’ll frustrate your customers by failing to get your message across.

Good signage puts the customer first

Advertising often gets a bad rap, but it’s not the marketing channel itself that’s at fault, but irrelevant and intrusive content that turns consumers off. Consumers are responsive to well designed and relevant content – in a survey 77% of respondents said they wanted the ability to ad filter rather than flat out ad block – but you need to ensure that you’re giving your audience that optimal advertising experience. Make your content engaging, relevant and meaningful. Make enhancing the customer experience central to every piece of signage you create. With entertaining and interesting signage from The Sussex Sign Company, you’ll impress and engage customers in West Sussex and beyond. Call or email us today for more information.

Why Your Sign Company Can Be Central To Delivering A Brand Experience

Whether your retail premises have recently undergone a refit, or you’re designing a walking route around a stately home, the challenges that face you are fundamentally the same: how can I use beautifully designed signage to enhance the brand experience for customers and visitors?

The problem that faces you is whether you can use bold and innovative signs to head off frustration, and whether you can develop a wayfinding strategy that hits all the touchpoints of your customer’s experience to positively improve brand recognition and experience.

Apply online navigation to offline spaces

Your customer should never be confused about the space they’re in. Signs need to be consistent with your branding and attractive and clear enough to bring in first time customers who can quickly interact with the brand thanks to the cues from your signage. Just as customers browsing your website will click away if the navigation isn’t simple, precise and consistent across the site, so your offline customers will go elsewhere if you don’t apply the same navigation principles.

The decision making process

Wayfinding is about keying into the critical decisions that consumers make and giving useful information at every decision point. The fact is a well-designed entrance will attract people when the overhead sign may be ignored, but the success of your overall strategy is directly dependent on how well all the elements of the wayfinding environment come together in the designs you create with your sign maker.

Wayfinding and the branding experience

If wayfinding is part of a wider visual environment, then it must be part of the broader conversation around branding. After all, it’s the purpose of good quality signage to control the movement of consumers within the retail environment. From the first touchpoint with your brand, you need to establish clarity and tone of voice, whether that’s a map on a flyer or spoken instructions on a phone message.

Interact with the space

Retail spaces are no longer designed to be static. Instead, ranges, layouts and promotions often change, which makes effective signage absolutely vital in helping customers navigate the store successfully, and creating a positive impression of their interaction with your brand. Treating the signage as integral to the success of the overall design will help avoid pitfalls that lead to frustration and disconnection with your brand.

Using a sign company to make signs work

You’ll need both directional signs (those with a visual clue like an arrow) and location signs (those that tell you where you are). Ask your sign maker to produce a group of signs that use corporate colours to enhance your signage, and pay attention to contrast, fonts and font size and accessibility. Remember that your customers will assume a frictionless brand experience that is the same offline and online, and if you don’t deliver, you’ll create a poor brand experience and impression that can be hard to recover from. Search out a decent sign maker who can help you deliver.

If you’re looking for an experienced and professional sign company in London, or the south-east, then here at the The Sussex Sign Company, we strive to earn the best ROI for our customers. Contact us via phone or email for more details.

Why We Need Public Sector Signage

As the backbone of our society, the public sector has to work hard to give us information about our surroundings. That’s what makes public sector signage so important in our modern world – we rely on these signs to help us navigate the built environment or for vital information.

What is public sector signage?

When you enter a town or village, do you notice the ‘welcome to…’ sign? When you pass a building site, do you notice the warning signs? And when you have to visit the hospital, can you find where you’re going? These are all examples of public sector signs that are designed to make life safer, easier and more welcoming for all of us.

Why does it matter?

The more important the message, the more important it is that public sector signage is clear, distinct and has a unified look and feel for consistency and value. Professional looking public signs inspire confidence that everything is working efficiently and effectively, and that we can find the same navigational aids whenever we’re in a public place or building. Consider road signs – if they varied from county to county, they could prove dangerous and unsafe by delivering a confusing message.

Visual consistency and professionalism delivers a clear message that the public take notice of, because it carries the weight of authority. This is vital for road safety, health and for delivering important information that we instinctively take notice of.

Why design is important

When it comes to public sector signs, each panel is there to communicate precise information, informing and guiding the public whether outside or inside. Because of the clear and consistent visual vocabulary required, there are standards and regulations for the design of these important signs.

Signs should be displayed against a contrasting background, and should have a non-reflective surface so they’re easy to read. They should be correctly positioned for maximum visibility and accessibility and should use universally recognised symbols and sentence case, not uppercase lettering.

Using clear and consistent design principles is also important for the private sector when building top of mind awareness.

Innovative uses for public sector signs

Signage can also be used to celebrate achievement, raise awareness and build a positive image. For example, a donors’ wall in a hospital builds recognition, while a mission statement spelled out in bold graphics can really grab the public’s attention. Schools often use achievement walls to celebrate their pupils’ level of attainment. Innovation in public signage can even be used as part of an image building or rebranding exercise across all marketing channels, including social media.

The expert view

At the Sussex Sign Company, we understand that creating and producing high quality public signage can be critical to the way we interact with our environment. From the choice of materials to design and installation, we work to the highest standards to deliver public sector signage that meets all your requirements. If you’re in East Sussex and you’re looking for professional signage, please contact us via phone or email for further details on how we can work with you to create the signage you need.

Should You Invest In LED Illuminated Exterior Signage?

LED displays are one of the most rapidly growing sectors in illuminated signage, with a market share expected to reach at least $12 billion by 2020. Advances in technology have made LED the illumination of choice, but is it always the right choice for your business? Before making an investment in illuminated exterior signs, it’s important to know all the ins and outs of LED lighting.

Light up the night

There’s little wonder that LED lighting has risen in popularity. It’s both extremely striking and highly cost-effective, with LEDs lasting up to 60,000 hours, compared to 10,000 hours for fluorescent lighting. Not only will LEDs drive down your replacement costs, but you’ll also experience lower energy costs, with 80-90% energy efficiency.

It’s this efficiency, coupled with the fact that LED bulbs don’t leak mercury and argon like neon signs, that make LEDs the green choice. If sustainability is important to your business, then LEDs are the eco-friendly way to light up the night.

Signage styles

LED signage can take several forms. For example, you might decide to use a fret-cut fascia using backlighting to highlight your logo and text. Or you may prefer to use a halo effect with built up letters. This is a particularly effective and impressive way to create an effect. Great design and layout with clever use of colour will enhance your visual assets and drive brand recognition in a cost effective way. Colour is also excellent for attention generation, giving your LED exterior signs an even greater impact.

What the stats say

Over 70% of your target audience will see your LED signs and be engaged by them. That’s higher than internet, TV and billboard advertising, and a quarter higher than the reach of social network platforms. In fact, 84% of retailers believe an illuminated sign is essential for building brand awareness and engaging with your customers.

LED signage is second to none when it comes to location branding and costs per impression are astonishingly low, at just 4p per thousand impressions. Although the initial installation costs can be higher than other forms of illuminated signage, the rapid returns and effectiveness of a good LED sign can more than recoup the investment.

A long term investment

When it comes to evaluating your business, most customers take around 7 seconds to decide whether they’ll step through your doors or not. Eye-catching and effective signage is the perfect way to create a strong first impression that brings the customer in through the door and then helps them to find you again and direct their friends and family to your business.

At the Sussex Sign Company, we understand that your signs will act as the visual standard bearer for your business for years to come. That’s why we’ll advise you as to the most appropriate illuminated signage solutions, including LED lighting systems, to ensure the best possible return on investment and the best possible visual representation for your business. Contact us via phone or email today to find out more.