What is wayfinding and why is it important?

What is wayfinding and why is it important?

Wayfinding began as a simple system of signs with arrows on them to point people in the direction of their destination, but has now evolved to become user-focused, technology-driven and highly integrated information systems.

Wayfinding systems are essential for navigating public spaces, museums, hospitals and libraries. Not only do these systems serve as useful guides, but they can also be used to enhance people’s experiences and understanding of a given space. In this article, we’ll look at how wayfinding works, the various different types and applications of wayfinding systems, and the importance of effective wayfinding signage in each of these applications.

How does wayfinding work?

Wayfinding systems come in many forms, from signs and maps to digital touchscreen panels. Certain innovative touches have been developed over the years, such as the coloured lines running along corridors in hospitals to lead the way to certain departments.

Some examples of wayfinding are encountered more frequently than others. Whenever you enter a building, you’re immediately confronted with decisions. You might have a vague idea as to the location of your destination – say, the fourth floor to the left of the elevators – or only know that you need to locate so-and-so’s office, somewhere in the building. But knowing how to get to your destination from your current location is the issue that wayfinding systems aim to resolve.Your journey through the building will be composed of a series of ‘nodes’ that help to keep you on track – for example, from the reception desk to the elevators, then from the elevators to the office. Wayfinding is about making this process smooth and informative, and thus could be defined as a form of spatial problem solving. An efficient and effective wayfinding system should answer three questions – ‘where am I?’, ‘where is my destination?’ and ‘how do I get from here to there?’

Why is effective wayfinding important?

Wayfinding systems are found all over the place, but you are likely to consciously notice these systems only if you actively look for them. Common spaces include libraries, university campuses, transportation hubs, healthcare facilities, and large public and corporate buildings.

Besides the obvious goal of helping people to find their destinations, effective wayfinding systems have several other important roles to play. Particularly important in busy high-stress environments, such as airports or hospitals, effective wayfinding can help engender a sense of safety, security and well-being.


In hospitals and other healthcare facilities, research suggests that carefully designed wayfinding systems can even influence the well-being of those being treated. Studies from the 1990s onwards have found that, in contrast to the clinical white walls with which most of us are familiar, soothing environments decorated with comforting colours and plants, flowers and sunlight are far better at healing.

Alongside this, but no less important according to the researchers, should be easy navigation around the facility aided by architectural cues and a well-designed wayfinding system. One study carried out by spatial expert Jain Malkin looked at how visual cues are used in every day navigation outdoors, then applied this to the interior of a hospital building, promoting natural light, highly visible yet unobtrusive signage and looped corridors instead of dead-ends for a more natural wayfinding experience.

This is all the more important when we remember that families and patients visiting healthcare facilities are often stressed as a direct result of the medical reason for their visit, let alone the additional stress of having to navigate between multiple buildings with complex layouts. Carefully designed wayfinding signage, featuring easily-followed instructions can be employed to minimise stress. And some wayfinding systems go further, dispensing with textual information and instead relying upon non-textual cues, such as symbols and colours.


Airports are also quite stressful places, especially at large regional hubs where many passengers transfer from one flight to another in a short space of time. In such settings, wayfinding systems deliver information at key decision points in a carefully planned manner throughout a traveller’s journey through the complex. Such a wayfinding system usually combines maps, signage, colours and symbols to create a comprehensive navigational aid.

Problems with wayfinding systems occur when there is insufficient information for the traveller to make a decision as to where to go. But whilst having enough information is important in order to be able to choose the required route, some wayfinding specialists point out that too much information can cause just as many problems.

Museums and galleries

Poorly designed wayfinding systems can frustrate the traveller to the extent that they will not return to the space. But equally in museums and galleries, giving the traveller too many options and excessive information can lead to them missing large parts of exhibits. In many galleries and museums, exhibition rooms are open-plan with unstructured paths, with users simply being guided from one room to the next.

Users may make an effort to walk around each room in its entirety, but many will simply take the path of least resistance, which diminishes their experience of the space. Paths can be restricted in many ways, from building a flowing, coherent narrative into the exhibition, to using wayfinding devices to clearly illustrate which exhibits are where and how they can be found.

Therefore, a well-designed wayfinding system contains architectural cues, well-structured paths and clear symbol- or colour-based signage, but also employs these elements to limit the number of choices available to the visitor, paradoxically enhancing their experience by doing so.


Wayfinding is truly ubiquitous and is essential for navigating the unique challenges of modern life. The wide variety of environments in which wayfinding systems are employed requires careful thought and planning to develop a system to meet the demands of a particular space. At The Sussex Sign Company, we have the expertise necessary to advise on the most appropriate wayfinding system for each and every application. Please don’t hesitate to get in touch for more information.

Warning to sign makers following prosecution

The British Sign and Graphics Association (BSGA) has issued a warning to sign makers over essential maintenance, following a successful prosecution by the Health and Safety Executive (HSE).

The prosecution follows an incident five years ago, where a 12m x 3m wooden sign was blown down in strong winds. The structure had become decayed and landed on a pedestrian, causing serious brain injuries. The HSE brought the case against both the owner of the building and the sign maker. The Executive’s case centred on the lack of maintenance of the sign, which was installed over 3 metres above the ground and had been in place for nine years. They both received a heavy fine and were ordered to pay costs.

After the case, the BSGA warned sign makers that maintenance was an essential element of their commitment. The BSGA has drafted an additional clause for the British Standard that covers sign making and installation. This will refer to sign maintenance and has been approved in principle by the BSI.

Here at Sussex Signs we have a strong commitment to health and safety and strive to ensure that all our installations meet current standards and guidelines.

NovaDura Tackles Vandalism

NovaDura has developed a new system of signwriting that aims to reduce the impact of vandalism.

The system incorporates a number of materials and methods to produce signage that is more resistant to graffiti. Though signs can still be vandalised in various ways, the new system should ensure that most types of graffiti can be safely removed from signage, without causing additional damage.

NovaDura developed the technology using pre-treated aluminium sheets and direct-to-substrate printing. Special inks ensure a professional finish, while a durable coating is applied to the sign to protect it from ultraviolet interference. When finished, the signs should be resistant to most kinds of graffiti.

Vandalism has plagued signage firms, local businesses and communities for decades. On Friday, street signs, bus stops and other such notices were targeted by vandals in Exmouth.

Speaking to local reporters, PCSO, Ben Tithecott, said: “We have received reports of extensive graffiti, predominantly along Salterton Road, Exmouth and Dinan Way. Some of it has been of an offensive nature.”

The PCSO added that police are working with East Devon District Council to resolve the problem.

Here at The Sussex Sign Company, we welcome the new system developed by NovaDura. Anti-graffiti signage should be considered by all those who want to minimise their exposure to vandalism.