With the wider economy showing more signs of recovery, there is a growing feeling of optimism within the signage industry about the future. The outlook for 2014 is looking considerably healthier than it has in the past, with increased orders and new technology coming to the market.
Developments within the industry have enabled companies to have a greater appeal to customers and to widen their target market. More are investing in wide format printers, which can increase their portfolio. They allow shorter print runs to be completed at cost effective prices, as well as the ability to personalise individual items.
Even with this renewed confidence in the industry, some experts still feel that the market will have more tough times over the coming year. The increase in electronic media, the squeezing of retail spaces and sustainability requirements, will all have an impact on the performance of signage companies. However, those companies that take advantage of new techniques and think further afield, will be better placed to move forward.
Here at The Sussex Sign Company we can help our customers with a wide range of signage requirements, from shop signage and vehicle wrapping to illuminated signage and pop up displays.
Gone are the days when professional signs were let down by the quality of the adhesive. The technology behind the products has now advanced so significantly that sign makers can guarantee a high quality finish every time.
The industry is demanding targeted solutions for individual signage styles, rather than a one size fits all approach, which is never going to be as effective. Manufacturers now have a series of adhesives that have been specifically created for different signage formats. This allows them to create a product that will work with each individual type of material and environment.
There is now an adhesive that will work in virtually every scenario. For example, you can use an adhesive that will hold in wet or humid conditions or a temporary solution that leaves no residue. There are high strength products that can withstand heavy loads and bond instantly to wood, brick, metal or plastic. With so many choices, there really isn’t a reason for using an incorrect product.
Here at The Sussex Sign Company we’re committed to using the right adhesive solution for each sign created for our customers. This way, we can guarantee it will last as long as needed.
A councillor in East Devon has challenged the local business community in Honiton to alter the character and appearance of advertising signs in the area. Councillor John O’Leary drew attention to a number of signs that greet shoppers entering Lace Walk Shopping Centre.
The councillor said: “We need to work more closely with businesses on what is acceptable and not acceptable. Some of the signs are terrible. Lace Walk looks like a brothel entrance.”
Councillor O’Leary suggested that the unsightly signage may be a consequence of the type of buildings in the area.
He added: “Because it [Lace Walk Shopping Centre] is not a listed building, they [the owners] can do what they like. We have got to do something to help businesses in Honiton. Businesses are closing and what we are going to be left with is charity shops, coffee shops and betting shops.”
The district councillor for East Devon did not clarify why he expected betting, coffee and charity shops to survive the crisis.
Here at The Sussex Sign Company, we agree that inappropriate signage is a problem in many parts of the UK. Whether businesses close as a result of unsuitable signage is questionable, however. We always make an effort to create signs that are both tasteful and eye-catching”.
Following a public consultation, Devon County Council has agreed to reduce the number of road signs in Tavistock. The county council is expected to remove more than 50 road signs in the area.
The decision was made after a proposal to remove ‘repetitive’ road signs was endorsed by members of the public in Tavistock.
Councillor Debo Sellis, said: “We want to make the most of the town’s World Heritage Site status and this will start with the removal of signs to de-clutter the town centre.”
Ms Sellis noted that many signs in Tavistock were redundant. Citing one example, the councillor described how five signs spaced 180 metres apart indicated the presence of a roundabout.
According to Devon County Council, the response from the public consultation was definitive: 94 per cent of respondents were in favour of plans to remove unnecessary road signs from the streets of Tavistock.
Here at The Sussex Sign Company, we believe that less can be more. Excessive use of signage can be counter-productive, as motorists, pedestrians and shoppers tend to ignore repetitive signs. We make signs that stand out. Signs that convey a clear, concise message in a way that is easy to understand and notice at the first attempt”.
According to the Liberal Democrat Group, Labour councillors in Sheffield have agreed to spend almost half a million pounds on changing bus lane signs in the city. Details of a Freedom of Information request reveal that Sheffield City Council wants to increase bus lane restrictions by a total of one hour a day.
Councillor Shaffaq Mohammed, who heads the Liberal Democrat Group in Sheffield, commented: “This latest news is yet more proof that Labour can’t be trusted with our money.
“It is absurd to spend nearly half a million pounds on changing bus lane signs whilst threatening to close community facilities like libraries and leisure centres.”
Councillor Mohammed added: “At a time when money is tight, the last thing Sheffield needs is Labour councillors in the Town Hall wasting our money on these kinds of ludicrous projects.”
Here at The Sussex Sign Company, we prefer not to comment on political issues, but spending almost £500,000 on bus lane signs does seem excessive in the circumstances. We produce all kinds of signs for commercial and non-commercial customers, providing high-quality products that are designed to last in all conditions. We also aim to keep costs as low as possible for customers
Haringey Council has written to a number of businesses in the borough to remind them of their legal obligations under the Health Act 2006. The council is concerned that some companies in the area are failing in their duty to install anti-smoking signs on their premises.
Under the 2006 Act, every company in England and Wales is required to install a smoke-free sign at the entrance to its property. One of the main reasons for this is that workers are encouraged to defend their rights in the workplace.
Councillor Nilgun Canver said: “These signs are there to protect employees who want to work in a smoke-free environment. If signs are not displayed, employees can feel obliged to accept people smoking to avoid being accused of making a fuss.”
The cabinet member added: “The legislation is quite clear: working in a smoke-free environment is a legal right, not a privilege, whatever the size of the business.”
Businesses risk incurring a 200 Fixed Penalty Notice for failing to display the sign.
Here at The Sussex Sign Company, we produce all kinds of signage for use in the workplace, including anti-smoking signs that comply with government regulations.
Reports claim a council in England has reserved £40,000 to spend on removing superfluous road signs.
Derbyshire County Council intends to follow the government’s advice by liberating Derby from signage clutter. Unfortunately, the cost of achieving this goal in the Dales alone has been estimated at £40,000.
Last year, the British Government advised local authorities to remove unnecessary signs from the roadside. According to ministers, excessive road signs cause all manner of problems in the UK. Aside from distracting or confusing motorists, they challenge the character and aesthetic appeal of cities, towns and villages. The government won public favour when it pledged to remove signage clutter, but does such a step correlate with the cost-saving mindset of the Coalition?
Across the whole of Derbyshire, £70,000 has been set aside to remove unnecessary road signs. Labour has argued that local authorities ought to be spending their limited funds more wisely, perhaps by fixing potholes in the area.
Simon Spencer, deputy leader of Derbyshire County Council and cabinet member for highways and transport, argued that the real waste comes in testing and maintaining unnecessary signs.
Here at The Sussex Sign Company, we support the removal of truly unnecessary signs, but only if the expense can be justified.
A man in his twenties has been killed on Camden Road in North London after a large metal shop sign fell on top of him.
The man is thought to be 27-year-old Jacob Marx, a lawyer from New Zealand, who travelled to the UK last September.
The tragic incident occurred on Monday when Mr Marx was walking along Camden Road at approximately 17:00. According to reports, a shop sign measuring 9 metres in length fell from a William Hill betting shop. Mr Marx was struck on the head by the signage and went into cardiac arrest on the pavement. Paramedics attempted to save the man at the scene, but the unfortunate pedestrian was pronounced dead a short time later in hospital.
Kevin Osbourne, who was working in a nearby restaurant at the time of the accident, said: “I saw the guy lying down in the road, covered in blood. The main impact was clearly on his head. I saw them trying to resuscitate him in the back of the ambulance.
“Hundreds of people walk past here every day. It could’ve been me or any one of them.”
Here at The Sussex Sign Company, our thoughts are with the deceased man’s family during this difficult time. All signage should be regularly inspected to maintain safety.
A councilor in London Colney has expressed his concern after road signs in the area were covered with black bin bags.
Councillor Jacob Quagliozzi was notified of the incident by residents. On checking the signs himself, the councilor reported the problem to Hertfordshire County Council. After being informed that the bin bags had been removed from the signs, Councillor Quagliozzi inspected the area for a second time and found that bin liners were still covering up important road signs.
The councilor said: “The signs are there to be abided by it makes a mockery of having road signs if people just cover up ones that are inconvenient to them.”
The concealed signage warned drivers of lorries and other heavy goods vehicles from entering the village for any other purpose than loading.
St Albans Councillor, Chris White, added that a no entry sign required replacement. He said: “It is performing no useful function at all unless you know it is a ‘no entry’ sign.”
A spokesperson for Hertfordshire County Council insisted the sign was “perfectly visible and serviceable.”
Here at The Sussex Sign Company, we recognise the importance of positioning and maintaining signage. A sign that is covered or left in a state of disrepair is as good as no sign at all.
NovaDura has developed a new system of signwriting that aims to reduce the impact of vandalism.
The system incorporates a number of materials and methods to produce signage that is more resistant to graffiti. Though signs can still be vandalised in various ways, the new system should ensure that most types of graffiti can be safely removed from signage, without causing additional damage.
NovaDura developed the technology using pre-treated aluminium sheets and direct-to-substrate printing. Special inks ensure a professional finish, while a durable coating is applied to the sign to protect it from ultraviolet interference. When finished, the signs should be resistant to most kinds of graffiti.
Vandalism has plagued signage firms, local businesses and communities for decades. On Friday, street signs, bus stops and other such notices were targeted by vandals in Exmouth.
Speaking to local reporters, PCSO, Ben Tithecott, said: “We have received reports of extensive graffiti, predominantly along Salterton Road, Exmouth and Dinan Way. Some of it has been of an offensive nature.”
The PCSO added that police are working with East Devon District Council to resolve the problem.
Here at The Sussex Sign Company, we welcome the new system developed by NovaDura. Anti-graffiti signage should be considered by all those who want to minimise their exposure to vandalism.