Estate Agent Signage: Still Relevant In A Digital Age?

If you’re trying to sell your property, you might have mixed feelings about displaying a for sale sign. In some parts of London, there’s a £1000 fine for estate agent signage that isn’t removed in a timely fashion, and some areas of the country are considering following Brighton’s lead and banning the signs altogether.

The pros and cons of estate agent signage

So why are estate agent signs so contentious? Critics say they’re an eyesore, with no relevance in the digital age where people search for properties online. They argue that boards can be actively off-putting, making prospective buyers query why a particular area might be littered with them.

Those in favour of estate agent signage respond that a For Sale of For Let sign remains the best way to advertise your property, and is a key marketing tool, even when compared to a website. Why, because nothing lets a prospective buyer know your property is for sale or rent more easily than a clearly visible sign.

Some buyers work on gut instinct and will make an enquiry there and then when they see an estate agent board. Boards also generate word of mouth interest in your property, and when buyers come for a viewing, that signage acts like a wayfinding sign, pinpointing your property.

Eye-catching design

When you’re deciding on the best sign company in Worthing, knowing that they have a designer who can create eye-catching signage is critical. It’s the same whether you’re an estate agent or your property is for sale or let by owner – great design and simplicity can make the difference between a sign that simply adds to the visual clutter, or one that stands out from the rest.

Colour and layout are key when creating standout estate agent signage, so work closely with your sign company’s design team to get it right. Avoid green if it’s likely to merge with the surrounding greenery. Likewise, a bold colour like red can get lost against brick properties. One simple trick to differentiate your sign and make it pop visually is to add a white border.
Giving your boards visual appeal if you’re an estate agent is critical if you want them to attract both buyers and sellers. An effective board will catch the eye of passersby who will then cross the road to note down the details. There are a few elements that need to be on your estate agent signs – whether the property is for sale or let. These are your contact details including website, and your logo. If you feel there’s value in QR codes, adding one that takes prospective buyers directly to more information on the property can be a useful addition.

A good design team will be able to advise you at every step of the process, so you get the right signage for the situation. For example, you may need additional information including details of any open house days or reductions in the price. Your designer will be able to come up with the best solutions for displaying additional information and will ensure full integration between your signage and your online presence.

Your sign company should also be able to provide a number of design, production and installation packages, utilising different materials to fit your budget. Estate agent boards need to be lightweight yet durable, so consider using foam board rather than longer lasting wood or metal. They should be able to offer T-boards, flag boards and even shaped boards to really help your signs stand out. Again, a good sign company will have flexible options to suit your needs.

Get the installation right

At the opposite end of the spectrum, your signage installation needs to be professional and effective in order to create the best impression for both buyers and sellers.

Estate agent signs should always be placed near the pavement, as proximity to the property can feel intrusive. If the building is in a corner location, consider using two signs – one on each street – to maximise interest from passing traffic. For out of the way properties, you’ll need a prominently positioned wayfinding sign that piques the interest of potential buyers.

When you’re looking for a sign company in Worthing, they should offer an integrated service that backs up the physical process of sign manufacture with the expertise of knowing how best to install and display your signage for maximum effect. If you also require signs for your office, then your sign maker should also offer a programme of preventative maintenance, so your signage continues to look smart and professional and creates a strong first impression.

Equally importantly, the company you use will have a good working knowledge of the rules and regulations governing the use of estate agent signage, ensuring that your signs don’t run foul of the local council. For sale and/or rent signs are an effective part of your marketing arsenal, so make sure they don’t contribute to the bad publicity around estate agent boards.

Dependability and fast lead times

When you need estate agent signs, you need them fast, as the property market moves so quickly. You won’t want to wait for signs to be printed and installed, as potential customers walk by day after day. At the Sussex Sign Company, we focus on dependability, fast lead times and maximising your return on investment, so you need never miss a sale. Call or email today to find out more.

Finding The Best Sign Company In Seaford To Create Vinyl Wraps

When it comes to outdoor advertising, a vehicle body wrap offers one of the lowest costs per impression. A well designed and executed custom vehicle wrap gives you plenty of strategic versatility for both long and short term campaigns and really demonstrates your company’s creative side.

In fact, if you want to target local customers in Seaford, there is no better way than by using car advertising wraps and driving, or parking, in the centre of town. You’ll raise awareness of your product or campaign if your vehicle is seen in busy areas, at sports events and trade shows.

Beyond their versatility and brand consistency, the use of a vehicle body wrap has some non-marketing benefits, too. A car vinyl wrap cost is a fixed cost, and this weather resistant outer wrapping will protect your vehicle’s paint work from damage, adding to its resale value.

You’ve done your research, and now you’re ready to invest in one of the most powerful and economical advertising tools around. So how do you find the best sign company in Seaford, to create vinyl wraps that will boost your visibility and target the right audience?

What services does your sign company offer?

Ideally, your sign company will have a range of integrated services from concept and design through to installation. You can use separate companies for each stage of the process, but it’s more cost effective if you can integrate the different stages of the process.

However, design is critical in creating a car wrap that attracts the eye, so don’t be tempted by a sign company that offers great printing or installation services at the expense of an eye-catching design.

Why great design matters

You need a sign maker who understands that an effective vehicle vinyl needs to work consistently with your existing branding. They should create a car wrap design that uses the right font and an accurately produced logo, combined with colour coordination and image quality for an outstanding result.

Whichever sign company you’re considering, ask to see their portfolio to assess the quality of their designs. If it takes more than 5 seconds to understand what product or message is being sold, then that design is a failure. If you can control the rights to your own design, then you’ll be able to use it in future. It may be that you have a talented designer on your team – however, it pays to make use of professional car wrap design expertise to get it absolutely right, for maximum impact.

One final thing to consider is whether your campaign will be long or short term, as this can affect the prominence you give to certain elements of the design. You may even prefer to leave space in a design intended for long term use for short term campaign flashes.

What print and finish technologies does your sign maker offer?

Printing and finishing technologies in car wrap vinyl are constantly evolving, so if you want a particular effect or finish, the chances are that it can be achieved. Vehicle vinyl is one area where there’s no ‘one size fits all’, so it should be relatively straightforward to get what you want when it comes to your vinyl wrap.

When you’re investing in car wrapping, it’s important to use the right media for your needs. If you’re intending that your car wraps become a fundamental part of your long term marketing strategy, then you need to use long lasting and durable cast vinyl. This conforms easily to the contours of your vehicle and will continue to look its best for up to 7 years. For a short term or one off campaign, then an intermediate or calendered vinyl is more cost effective.

Make sure that your chosen sign company offers these products, along with a good quality and durable ink, that will stand up to British weather conditions. Look out for any warranties and guarantees that your sign maker offers, and ask for a sample of printed vinyl wrap to ensure that colour reproduction and stability will give the best possible result for your campaign.

Finally, your sign company should offer at least liquid lamination to protect the investment you’re making in vinyl car wrapping. If your budget can stretch to film lamination, then you’ll experience a better level of protection and easier vinyl wrap removal at the end of its useful life.

Installation counts

A stunning design and outstanding finish won’t mean much if your car wraps are incorrectly installed. A good sign maker will understand that high quality installation is an art, the final piece in the jigsaw when it comes to car wrapping for optimum effect.

Not only will an experienced installer inspect your vehicle before wrapping, they’ll also understand the material they’re working with and exactly what it can and can’t do. It pays to be aware that installation usually involves the use of knives and other sharp objects that can damage your vehicle’s bodywork when improperly used – another reason why experience counts.

A talented and experienced installer will pay attention to detail and will wrap your vehicles in such a way that it maximises the lifespan of the vinyl wrap and offers optimum protection to your vehicles.

Finding the best Seaford sign company for vinyl wraps

If you pay attention to design, printing and installation, you should be able to find an experienced and reputable sign maker who can meet your vinyl car wrapping needs. At the Sussex Sign Company, we specialise in all three, to create vinyl car designs and installations that really stand out from the crowd. If you’d like to know more about the vinyl and sign services we offer, get in touch with our friendly and knowledgeable team via email or phone and they will be happy to help.

There’s far more to corporate signage than you think

Signage makes up a surprisingly large chunk of our visual and physical environments. We take in hundreds to thousands of signs every day, depending on what we’re doing. Encountering so many signs in such a short period of time means that we rarely spend more than a second looking at a particular sign. This has serious implications for businesses and corporations, who, as players in an increasingly competitive marketplace, need to take full advantage of that split-second window to leave a memorable, lasting and positive impression.

Warning and safety signage naturally needs to stand out and attract the eye in order to draw attention quickly, hence the fluorescent oranges and greens and bold capital letters present on most safety signage. Business and corporate signage, however, has a slightly more developed and complex role to play. Indeed, brash fluorescent colours and block fonts are likely to give potential clients the wrong impression! Much business signage, if well-designed and smart, often remains at the subconscious level of perception among consumers, not appearing out of place or intrusive.

This leads us to the crux of the problem: corporate and business signage needs to communicate its message quickly and effectively, but brash and loud signage can overshadow the intended message of the sign. This is an issue that can be solved by thinking about signage design, corporate image and identity, and how the two concepts relate. We’ll start by examining the actual messages that corporate and business signage is intended to communicate, and from there we can consider how we can use design to communicate these messages.

Why use business signage?

The benefits of business signage are manifold. It uses space that you already own, instead of paying to hire a billboard, and it lasts far longer. Its exhibition on your shopfront or company headquarters alerts people to your company’s presence, turning every single passerby into a potential customer – a truly powerful marketing tool.

Over time, this develops into brand familiarity. Your sign, with your company’s logo and slogan on it, start to be seen as a dependable part of the community, purely due to the longevity of the presence of your business sign. It is the first and last thing that your customers see as they enter and leave your premises, and your return customers begin to associate your external image, embodied by your signage, with the experience that they had at your business. This lays bare the sheer importance of smart business signage and gives rise to the idea of ‘corporate image’.

What does ‘corporate image’ actually mean?

Your corporate image consists of consumer perceptions of your corporation. These perceptions accumulate and grow over time, and are affected by the perceived quality of tangible aspects of your business, such as your customer service and your products (if applicable), alongside more intangible elements, such as your corporate values and identity. Smart corporate signage can directly influence consumer perceptions of both tangible and intangible elements of your business.

Signage and tangible business aspects

How can signage influence perceptions of tangible aspects of your business? Surely the consumer will simply judge your product or service on its own merits? If only business was so simple! We know from anecdotal reports and psychological research that a huge amount of factors can affect how your products are perceived by consumers, covering all five senses. It is for this reason that department stores pipe in music to enhance the shopping experience, or that Subway ensures that their stores always smell strongly of freshly baked bread, for example.

Now imagine a department store or baguette shop where the in-store wayfinding signage or menu board is scruffy, hard to read and poorly maintained. The consumer will gain a negative impression instantly, as these aspects of your signage suggest either a lack of care and attention, or a lack of funds for repairs, which raises other questions – “if the business is not making money, then people aren’t shopping here, so perhaps they know something I don’t?”

These negative impressions remain in the back of the mind of the consumer, lowering their expectations of the quality of your product or service. Because signage is the first thing that the customer sees, and thus it forms the basis of their first impression, it can be very hard to challenge an initial negative impression, even if your product is perfectly good.

Signage and the intangible aspects of your brand

Intangible aspects of your business are slightly harder to pin down, but definitely no less important. They cover things such as consumer perceptions of your company’s values and identity. Company values are specific and defined for each company to guide that company towards its business goals. They typically include things like ‘empathy’, ‘honesty and integrity’, ‘passion’, ‘professionalism’ and so on.

Signage can influence customer perceptions of these values in two ways. Values such as honesty, empathy and integrity can be communicated through design elements contained within the sign. Think of this in a purely artistic fashion – for example, wide-spaced, thin, lower case and sans-serif letting suggests stability and openness, whereas bold, thick sturdy letters imply a firm sense of integrity.

The second way that signage can affect perceptions of your values is similar to that seen with tangible assets, via the quality and smartness of the sign itself. Values such as passion, professionalism and so on are communicated by ensuring that all signage is well-maintained. A poorly fixed and faded sign suggests anything but professionalism and passion.

As you can see, there is a lot more to signage than meets the eye. Signage does more than simply signpost things – it embodies your brand identity. At The Sussex Sign Company, we have decades of expertise and have shown that we can be trusted to protect and embellish your brand. Please get in touch today to find out how we can work together, call us on 01273 417057.

Supporting South East Dance exhibition

As part of our mission to help support the arts, we are delighted to have been involved with an exhibition held at the Onca Gallery, Brighton.

The Sussex Sign Company designed, in collaboration with South East Dance, the window graphics and the information displays for ‘Hawkers Pick Over Fruit Here’. Working alongside artists Becky Edmunds (Straybird), and Zoe Manders, we are delighted with the completed designs. The Exhibition includes photography and film and ran for one week. The Circus Street Market Hall is due to be demolished this year, and with it disappears ways of working that have sustained several generations of Brighton-based families. straybird artists – Becky Edmunds and Lucy Cash – and photographer Zoe Manders invited members of these families – grandfathers, fathers and sons – who worked at the Market, to attempt to describe what the site looked like, sounded like and felt like at the height of its working life. The resulting exhibition uncovers the patterns and rhythms of this way of life and celebrates the communities that once inhabited the space as we look towards its future use as a space for dance. Traders cam from all over the home counties, including London and Croydon. As part of Brighton’s Cine-City Festival 2015, ONCA will be hosting an installation of still and moving images: Hawkers Pick Over Fruit Here. Commissioned by South East Dance. Supported using public funding by the National Lottery through Arts Council England. Based on an original concept by Lauren Proto and Zoe Manders. Commissioned by South East Dance and supported by National Lottery through Arts Council England . For more information contact us on 01273 417057 or contact us using the contact form. A list of the towns we work in throughout East and West Sussex is listed below. East Grinstead , Crawley, Gatwick, Horsham, Haywards Heath, Burgess Hill, Steyning, Worthing, Arundel, Littlehampton, Bognor Regis, Selsey, Chichester, Midhurst, Petworth, Portslade, Brighton, Hove, Newhaven, Seaford, Eastbourne, Bexhill, Hastings, Hailsham, Lewes, Uckfield, Heathfiled, Crowborough.

Signage made easy with Snap and Fix

A new product launched by Eurobond Adhesives has been designed to make attaching signage to surfaces, either on a temporary or permanent basis, much easier.

Snap and Fix can be used with a range of different materials to attach two items together. The product uses a system of mushroom heads that interlock with one another. This creates a secure connection when the two sides are pushed together. One of the main benefits of the Snap and Fix system is that it can be used again and again without impacting on the strength of the connection. The heads can be unfastened and then reattached as and when required, both crossways and lengthways.

The product has an acrylic self-adhesive back that is pressure sensitive, making it quick and easy to attach or remove. It can be used to mount signage to walls and other hard surfaces. It works with a number of different types of signage, without having an impact on the quality of the design.

Here at The Sussex Sign Company we are constantly looking at new products on the market. This enables us to come up with the most appropriate signage solutions for our customers.

Create new effects with blackboard film

If you want to have the effect of a blackboard, without having to install one, then the new product from ASLAN is perfect for you. Their ASLAN CR 62 is a blackboard film that can be used with chalk in the same way as a traditional board. The writing or designs used on the blackboard film can easily be removed by using a damp cloth, making it perfect for applications where information needs to be changed on a regular basis. The surface is scratch-resistant and there will be no damage to the surface, even when used over a long period. This new film is an ideal solution for menu boards in cafes and restaurants or for use within offices and schools ASLAN is a specialist manufacturer, which already supplies a range of self-adhesive films that are designed for different applications. This new blackboard film has been designed to complement its existing memo board film range. It makes it simple to turn any type of flat surface into an instant blackboard. Here at The Sussex Sign Company we are constantly monitoring the signage market for new and interesting product launches that we can use to enhance the work we do for all our customers.

SignClip sees increase in sales

SignClip, the fixing solution for temporary signage, has seen a significant increase in sales since it was first launched almost two years ago. The company behind the innovative product will now have the ability to increase production speeds, which will reduce the overall cost to their customers.

SignClip was manufactured specifically for use with temporary signs, which had previously been difficult to attach to poles and railings. The only other viable alternative was the use of cable-ties, which were not ideal. The clip is used to attach signs produced from corrugated plastic, making them much easier to put up and take down.

The product was first shown to the market at the Sign and Digital UK event in 2012 and, since then, it has gone from strength to strength. The company is looking to increase its reach further, showcasing it as the perfect choice for customers and sign-makers involved in the temporary or disposable signage market. As sales continue to increase, the company aims to keep unit prices as low as they can.

Here at Sussex SignsThe Sussex Sign Company, we can produce a wide range of different signage options for our customers. We can work around your individual requirements, to create a style and design that?s just right.

Floor signage becoming more popular

Most consumers spend large amounts of their time looking down at their feet. However, signage makers and customers spend substantial amounts of time and money creating high quality signage that is then positioned high up. In order to combat this imbalance, there are an increasing number of outlets that are starting to use floor signage. Floor signage offers a range of benefits to both customers and consumers. It enables the customer to get their message across in a direct and easily accessible way, whilst enabling the consumer to carry on their lives in the same way. As more outlets take this new product on board, they will create new ways of applying it. These types of signs can be used in a variety of ways and styles. There are just as many methods of differentiating them from other graphics as there are with free standing signs or wall hung banners. The new products that are coming to the market are extremely versatile and durable. They offer different finishes and sizes and can be installed so there is no risk of marking or scratching the design. Here at The Sussex Sign Company we embrace new technology and products, so that our customers have different choices available to them. flooradver  

Top purchases for 2014

A survey by online magazine, Signlink.co.uk, has revealed the items at the top of wish lists for sign makers in 2014. One of the most surprising results was that none of the respondents was considering buying a computer this year.

At the top of the list was a digital printer: 42% of those surveyed indicated that they were likely to purchase one this year. This desire to move into digital printing coincides with the fact that more sign makers are now expanding their portfolios, to offer a wider range of services. Advances in technology have made it more cost effective for them to carry out work such as vehicle wrapping, window graphics and point of sale.

Second on the wish list was a router, with 33%. This was followed by 16% who were looking to purchase a new car or van to use for delivering materials or as an additional marketing tool.

The survey was conducted online between Christmas 2013 and January 2014. It asked readers of the magazine what items they were hoping to buy for their business over the course of 2014.

Here at The Sussex Sign Company we are constantly evaluating our business to ensure we have the right tools to carry out our work to the highest quality.

New environmentally friendly LEDs

LED lights offer huge advantages to the sign industry. They can be attached to signage brackets and projected onto the design, enabling it to be seen at night. One manufacturer has recently launched a new range of LED lights that provides environmental advantages.

The new set of LED trough lights, released by Iron Design, offer significant benefits, both in terms of the quality of the light and their energy consumption. They are designed to be used in place of existing T5 fluorescent lights. They consume much less energy, whilst still providing a high quality and consistent bright light. The bulbs will last for more than 50,000 hours.

The lights are manufactured using a much slimmer profile than previous models. They are available either as 600mm or 850mm long lights and measure only 53x25mm. This means that they have less of a detrimental impact on the sign they are designed to illuminate. The slimmer fitting can be easily hidden and doesn’t take away from the overall sign.

The LED lights can be bought as a pair and come with the cables, transformer and the required fixings.

Here at The Sussex Sign Company we can produce a range of LED illuminated signs based on our customer’s requirements.

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