New concept in LED Lighting

Wandlite have launched a new LED light model, which has the ability to offer 360 degree tube lighting. The product is waterproof, durable and long lasting.

In the past, there has been a tendency for LED manufacturers to focus on the capabilities of the light, rather than the design elements. However, with the new Wandlite, it remains visually attractive as well as practical. The LED tape has been spiral wound along the tube to better direct the light.

This new LED light is extremely energy efficient. It uses 12v or power, but only takes up 1.2 amps of energy per metre. It can be used where there is no direct electrical supply, including outdoor and temporary settings. In these cases, the light can be used with a rechargeable battery, solar panel, car battery or cigarette lighter.

The Wandlite is available in a range of lengths, from 800mm to 2000mm. They can be used to independently or a number of tubes can be connected together to create a longer length. It can also be produced in a range of colours to meet customer needs.

Here at The Sussex Sign Company we can offer a range of illuminated signs to suit the requirements of our customers.

Road signs not understood by British motorists

Do motorists in Britain know when to stop? Do they know when to give way? When to look left? According to, many British drivers do not know their left from their right when it comes to signage.

The research is shocking. Sixty one per cent of surveyed drivers had no idea what the sign for ‘no motor vehicles permitted’ meant. Fifty one per cent of respondents could not decipher the sign for getting into the correct lane on approach to a junction. Sixty seven per cent were baffled by ‘no waiting’ signs. Eighty three per cent perplexed by clearway signs and 93% bamboozled by ‘bicycles only’ signs.

Perhaps more worrying, 76 per cent of respondents were adamant that road signs could be dangerous, not because they constitute a collision risk, but because they are distracting. Remarkably, 43 per cent of motorists admitted to having been distracted by road signage while behind the wheel.

Defending confused motorists,’s Gareth Kloet, said: “Our research suggests that many accidents are actually caused by redundant or perplexing road signs.”

Here at The Sussex Sign Company, we agree that some road signs can be difficult to understand. But this is a problem that can be resolved by educating drivers, not removing important or useful signage

Fewer Road Signs – Tavistock Says Yes!

Following a public consultation, Devon County Council has agreed to reduce the number of road signs in Tavistock. The county council is expected to remove more than 50 road signs in the area.

The decision was made after a proposal to remove ‘repetitive’ road signs was endorsed by members of the public in Tavistock.

Councillor Debo Sellis, said: “We want to make the most of the town’s World Heritage Site status and this will start with the removal of signs to de-clutter the town centre.”

Ms Sellis noted that many signs in Tavistock were redundant. Citing one example, the councillor described how five signs spaced 180 metres apart indicated the presence of a roundabout.

According to Devon County Council, the response from the public consultation was definitive: 94 per cent of respondents were in favour of plans to remove unnecessary road signs from the streets of Tavistock.

Here at The Sussex Sign Company, we believe that less can be more. Excessive use of signage can be counter-productive, as motorists, pedestrians and shoppers tend to ignore repetitive signs. We make signs that stand out. Signs that convey a clear, concise message in a way that is easy to understand and notice at the first attempt”.

Bus Lane Signage To Cost Council Almost £500,000

According to the Liberal Democrat Group, Labour councillors in Sheffield have agreed to spend almost half a million pounds on changing bus lane signs in the city. Details of a Freedom of Information request reveal that Sheffield City Council wants to increase bus lane restrictions by a total of one hour a day.

Councillor Shaffaq Mohammed, who heads the Liberal Democrat Group in Sheffield, commented: “This latest news is yet more proof that Labour can’t be trusted with our money.

“It is absurd to spend nearly half a million pounds on changing bus lane signs whilst threatening to close community facilities like libraries and leisure centres.”

Councillor Mohammed added: “At a time when money is tight, the last thing Sheffield needs is Labour councillors in the Town Hall wasting our money on these kinds of ludicrous projects.”

Here at The Sussex Sign Company, we prefer not to comment on political issues, but spending almost £500,000 on bus lane signs does seem excessive in the circumstances. We produce all kinds of signs for commercial and non-commercial customers, providing high-quality products that are designed to last in all conditions. We also aim to keep costs as low as possible for customers

Motorists Confused by Basic Road Signage

The survey challenged 2,000 motorists to name or describe road signs. Twenty per cent of respondents failed to recognise the sign for the national speed limit, while 36 per cent could not identify the sign for no stopping.

Forty per cent of surveyed motorists did not know the sign for no motor vehicles (34 per cent assumed it excludes everything except motor vehicles).

The Co-operative’s Amy Kilmartin, said: “Most people think they drive better than other motorists, despite admitting to getting distracted behind the wheel, as well as not knowing what some of the most common road signs mean.”

Of course, not all signs are easy to understand. In Stoney Stanton, Leicestershire, motorists were no doubt alarmed by the appearance of a double-humped camel, or at least a depiction thereof, on a “Humps for 700 yards” sign. Similar changes have been made to road signs in other parts of the country and across Europe, but those responsible should not expect drivers to take much notice.

Here at The Sussex Sign Company, we always aim to produce signage that is easy to read and simple to recognise.

The Cost of Removing ‘Unnecessary’ Road Signs

Reports claim a council in England has reserved £40,000 to spend on removing superfluous road signs.

Derbyshire County Council intends to follow the government’s advice by liberating Derby from signage clutter. Unfortunately, the cost of achieving this goal in the Dales alone has been estimated at £40,000.

Last year, the British Government advised local authorities to remove unnecessary signs from the roadside. According to ministers, excessive road signs cause all manner of problems in the UK. Aside from distracting or confusing motorists, they challenge the character and aesthetic appeal of cities, towns and villages. The government won public favour when it pledged to remove signage clutter, but does such a step correlate with the cost-saving mindset of the Coalition?

Across the whole of Derbyshire, £70,000 has been set aside to remove unnecessary road signs. Labour has argued that local authorities ought to be spending their limited funds more wisely, perhaps by fixing potholes in the area.

Simon Spencer, deputy leader of Derbyshire County Council and cabinet member for highways and transport, argued that the real waste comes in testing and maintaining unnecessary signs.

Here at The Sussex Sign Company, we support the removal of truly unnecessary signs, but only if the expense can be justified.

Signage Cull Spreads North

Days after politicians and council leaders praised the government’s stance on “unnecessary” signage, which has resulted in the removal of thousands of signs in London, Somerset and Hampshire since October 2011, MPs further north have jumped on the bandwagon.

Alan Duncan, MP for Rutland and Melton, believes the Coalition’s efforts to reduce signage clutter was long overdue. Having campaigned for fewer road signs in rural areas for the past two decades, Mr Duncan’s voice has finally been heard.

As Rutland and Melton prepare for a mass removal of road signs, Mr Duncan welcomed Transport Secretary, Patrick McLoughlin’s decision, to instruct local authorities to remove unnecessary signage.

Mr Duncan said: “I have been campaigning for the ripping out of pointless signs for almost 20 years, so I’m extremely heartened that people are now latching onto it.

“Clear and appropriate signs are of course necessary for our roads, but the hodgepodge of ugly metal signs that has sprouted up over recent years spoils our rural environment, wastes money and confuses motorists.”

Mr Duncan added that local authorities should employ common sense when choosing which signs to remove.

Here at The Sussex Sign Company, we welcome a measured campaign to reduce signage clutter, but care should be taken to retain important or useful signs

Signage Cull Praised by Ministers

Transport ministers have welcomed the removal of thousands of road signs in England. Last year, officials promised to liberate the country from excessive road signage, otherwise described as “unnecessary clutter,” but can such a move be justified?

Road signs are obviously essential for maintaining health and safety on Britain’s roads, as they provide important information and directions for road users. Too many road signs, however, can cause confusion. More important to residents of rural communities, excessive signage can ruin the aesthetics of an area.

Since restrictions on road signs were lifted in October 2011, Somerset, London and Hampshire have led the way in removing “confusing and ugly” signs. To date, more than 9,000 signs have been removed by local authorities.

In 2014, new laws are expected to be implemented, that give local authorities more control over the location of road signs.

Transport Secretary, Patrick McLoughlin, said: “There are too many unnecessary signs blotting the landscape of our towns and cities. London, Hampshire and Somerset are a fantastic example and I urge other councils to think about where traffic signs are placed and whether they are needed at all.”

Here at The Sussex Sign Company, we welcome the removal of unnecessary signage, but question whether the clean-up will result in too many important road signs being taken down.