Compassionate And Dynamic Leadership Leads To Linda’s Business Award Recognition

Organic growth and the desire to work with people’s strengths are behind Linda Edwards’ success as a local business woman.

The Operations Director of The Sussex Sign Company received the Highly Commended Award this week at the Johnston Press East Sussex Women in Business Awards – an accolade that is well deserved according to her Managing Director, Norman Mayhew.

‘Linda is resourceful, tenacious and confident and her strength and resolve have helped bring our business phenomenal success,’ he said, adding that having a considered and realistic approach has been ideal for the company’s growth.

‘There is no doubt she is a genuine asset to the development of The Sussex Sign Company, she offers a voice of reason and a natural balance to my more risk-taking personality. We would not be the same without her.’

Linda first experienced working within the sign industry when she was at school on a work placement and continued throughout her higher education.

Linda started at the Portslade-based organisation 16 years ago, as the company’s first ever official Graphic Designer.

She was soon promoted through the ranks and became an integral part of the company and subsequently the senior management team.

‘My strengths were recognised and it was fabulous to work in a business where I could put all my abilities to use, above and beyond my job description.’

Within five years she was managing her own branch in Newhaven and consequently took on greater responsibilities for the growth and expansion of the company as it amalgamated through acquisition.

‘At the start of my employment we were a team of six, in 2018 we are proud to employ at team of twenty four, having successfully exceeded Norman’s original ambition to have a £1m turnover business.’

With the organisation having achieved in excess of £1.4m, as a Shareholder, Linda has further ambitions to continue to develop a profitable, sustainable business.

Linda continually strives for the achievement of collective successes for all team members, regardless of their role and or responsibilities within the organisation.

‘For me, it is paramount to recognise and acknowledge where individual team members’ strengths lie and elevate them to the foreground.’

She added that there have been many obstacles and encounters along the way but Linda has always ensured that she has utilised these as an opportunity for professional growth and progression for both her and the organisation.

Even when the country suffered the deep recession following the financial crash, Linda was determined that the organisation would withstand the crisis which saw revenues drop dramatically, with the business reaching a critical point for survival.

‘It was an incredibly challenging time, nevertheless the experience provided the opportunity for me to develop and demonstrate a much wider skill and knowledge base – incorporating skills such as; leadership, crisis management and problem solving. I was confident that collectively, Norman and I would lead the organisation to ensure its continued existence – which included personally investing to become an additional Shareholder.’

Linda’s award reflects the philosophy of The Sussex Sign Company – with Norman commenting that there is no doubt that she is a deserving recipient – ‘She has been critical to all our success and her approach has been dynamic, genuine and compassionate.’

The awards were announced at the Cavendish Hotel and presented by guest host Vicky Edwards who stage work includes seasons at Chichester Festival Theatre, a stint in the West End and several national tours.

Why Does Effective Wayfinding Signage Need That Expert Touch?

Wayfinding signage presents us with a paradox – if it’s doing its job effectively, it shouldn’t even be noticed by those who use it. Effective signage, therefore, is conspicuous only by its absence, when people realise how much they depend upon wayfinding systems in order to orient and traverse urban spaces. Despite the fact that we rely on signage every day, we remain largely unconscious of the impact that it has on our daily lives.

It would be a mistake to fall into a false sense of security, however. Like many things in the modern world such as smartphones or the internet, it may appear effortless and seamless on the surface, but there’s a huge amount of research, expertise and creativity occurring behind the scenes that goes into producing effective wayfinding systems.

Here we take an expert in-depth look at what wayfinding is, how it’s used and what constitutes an effective wayfinding system. Given the widespread applications of wayfinding in contexts as diverse as airports, hospitals, city centres, universities and shopping malls, the answers to these questions are of note to relevant officials across the public, private and third sectors.

What is Wayfinding?

Wayfinding involves the process of traversing through a given space to a final destination. This process involves a series of steps in order for the traveller to get from where they are to where they want to be. The first step is to work out where one is; this orientation is then used to guide oneself through the space to one’s destination. Wayfinding systems and signage are employed to enhance this experience by providing a series of cues, both subconscious and overt.

These cues act to create nodes throughout the journey to streamline the passage through the space. As a result, the traveller can navigate from node to node with ease until they reach their final destination. For example, a person enters a shopping mall. They want to get to a store on the third floor in the left-hand wing of the building. The first node could be a sign indicating the direction of the stairs or lifts. The second node will be placed outside the lift on the third floor, and additional nodes may be required depending on the length and complexity of the remaining journey.

How is Wayfinding Signage Used?

We’ve all encountered simple directional signage before, but modern wayfinding systems frequently include other elements that play a supporting role to these directional signs. It makes sense that, in response to the growing complexity of the urban environment and the array of functions that particular buildings play within that environment, wayfinding systems should adjust to respond to these additional demands.

These other components that constitute a modern wayfinding system most commonly include ‘you are here’-style maps to assist travellers with orientation and to help them plan their next steps. These cartographic maps tend to be highly simplified, presenting only the minimum amount of information required to avoid information overload. This is a central principle of wayfinding signage – too much information can be just as harmful as not enough info.

Other Applications

As well as helping people to get to their chosen destinations, wayfinding can be used to encourage travellers to take particular paths that they may not have taken otherwise. This has applications in museums and galleries, for example, where exhibitions are curated to be viewed in a particular order. Wayfinding can be employed in these contexts to ensure that no exhibits are missed – a vital function considering the often circuitous layout of these buildings.

The same principle can be applied to urban centres or historic towns to guide visitors to ‘hidden gems’ that may be out of the way. An increase in local business footfall can also be encouraged via strategic use of wayfinding systems.

How do Experts Create a Truly Effective Wayfinding System?

There are also other ancillary components designed for use in specific contexts alongside ‘you are here’ maps and common directional signs. These tend to be highly innovative, and include examples such as the use of coloured lines that run along the corridors of hospitals, where each colour refers to a particular ward. The same principle has even been applied in large corporate headquarters using brand-specific colours.

Indeed, including elements of branding across all aspects of the wayfinding system is a great and highly effective way to boost brand visibility. This has the corollary effect of ensuring that the positive customer experience that occurs as a result of using the wayfinding system is associated with your brand, leading to a boost in favourable customer perceptions of the given brand, as well as the space itself.

Providing this kind of innovation and creativity is vital to the effectiveness of a wayfinding system. Wayfinding signs, perhaps more than any other type of sign, are integrated conceptually with the environment in which they are placed due to their purpose of directing people through that environment. To be truly effective, then, they should also be integrated aesthetically. An expert can do away with simple arrow signs and create innovative directional cues, including use of lighting, colour and symbols to steer people to where they want to go.

In order for this to be successful the eyes of an expert are vital, particularly one with a background in manufacturing or implementation. These experts will possess intrinsic knowledge on the possibilities of fabrication and a clear understanding of what is viable and realistic.

Let’s Work Together

At The Sussex Sign Company we have decades of experience in the signage industry. In this time, our highly qualified team has accrued invaluable conceptual knowledge and had the opportunity to sharpen and finely hone our practical skills. We’d love to put our expertise to work to create an unparalleled wayfinding signage solution for your business, organisation or institution, so get in touch today to learn about the things we could achieve together. Call us on 01273 417057

CHAS certificated for your safety

The Sussex Sign Company is delighted to announce that we are CHAS approved for the second year running.

Contractors Health and Safety Assessment Scheme (CHAS) is dedicated to completing health and safety pre-qualification assessments to a nationally recognized and accepted standard. Contractors Health and Safety Assessment Scheme is established as the market leader for health and safety pre-qualification in the United Kingdom.

It is available to suppliers (those who provide goods and services) and to organisations (buyers) looking for suitably competent suppliers.

With 720 buyer members, over 62,000 suppliers on its database and 130 freelance assessors, CHAS is not only the largest but also the fastest growing health and safety assessment scheme in the UK.

Every day hundreds of contractors and consultants apply for work with public and private sector organisations including sign company’s, To win work, they must meet the buyer’s health and safety standards.

Assessing suppliers health and safety competence is usually a lengthy and time consuming process. Suppliers can sometimes meet one buyer’s Health and Safety standards but not another. Being CHAS approved reduces duplication as suppliers compliance is accepted by all CHAS buyers.

CHAS assesses applicants on

Health and safety policy statement;
Their organisation for health and safety;
Their specific health and safety arrangements to a standard acceptable to our buyers and to others.

Call us today on 01273417057 or Email us from here

A list of the towns we work in throughout East and West Sussex is listed below.

East Grinstead , Crawley, Gatwick, Horsham, Haywards Heath, Burgess Hill, Steyning, Worthing, Arundel, Littlehampton, Bognor Regis, Selsey, Chichester, Midhurst, Petworth, Portslade, Brighton, Hove, Newhaven, Seaford, Eastbourne, Bexhill, Hastings, Hailsham, Lewes, Uckfield, Heathfiled, Crowborough.

JUICE 107.2 Networking Breakfast

Once a month, The Sussex Sign Company and Sussex Promotions sponsor a local networking event, hosted by JUICE 107.2 radio station, that invites all local companies to join them at various venues across the city.

It’s a vibrant, lively gathering of businesses who want to connect with other like minded entrepreneurs and the aim is to help support and generate business opportunities in a professional environment.

Along with the networking, guest speakers are invited to talk about their strategies, experiences and how to create opportunities for business.

The Sussex Sign Company is proud of the local community projects we support from our headquarters in Portslade, Brighton. We support organisations from all over the southern region, including, Croydon, Crawley, Horsham and Burgess Hill.

If you would like to know more about our services then please contact us today on 01273 417057.

SignClip sees increase in sales

SignClip, the fixing solution for temporary signage, has seen a significant increase in sales since it was first launched almost two years ago. The company behind the innovative product will now have the ability to increase production speeds, which will reduce the overall cost to their customers.

SignClip was manufactured specifically for use with temporary signs, which had previously been difficult to attach to poles and railings. The only other viable alternative was the use of cable-ties, which were not ideal. The clip is used to attach signs produced from corrugated plastic, making them much easier to put up and take down.

The product was first shown to the market at the Sign and Digital UK event in 2012 and, since then, it has gone from strength to strength. The company is looking to increase its reach further, showcasing it as the perfect choice for customers and sign-makers involved in the temporary or disposable signage market. As sales continue to increase, the company aims to keep unit prices as low as they can.

Here at Sussex SignsThe Sussex Sign Company, we can produce a wide range of different signage options for our customers. We can work around your individual requirements, to create a style and design that?s just right.