Commercial Wayfinding 5 tips to make your signage a success

Good commercial wayfinding signage is all about putting your customer at ease in an unfamiliar space. Wayfinding should be intuitive and consistent – there’s nothing worse than allowing your signs to develop into a mash-up of styles, fonts and colours. If you’re renovating or remodelling, then now is the ideal time to reconsider your wayfinding strategy using these 5 top tips to success.

Keep it simple

You don’t have to spend a fortune to create a suite of informative and user friendly wayfinding signs. In fact, this is one area where digital isn’t better. It’s virtually impossible to set digital signage to please all customers – some will be frustrated if information scrolls too quickly, others if it’s too slow.

Make it easy for your customers to process information and get to where they’re going. Put yourself in their shoes and walk the building – how many times would you have to ask for information because a sign is unclear? Are signs displayed at the right height? And are they accessible for all your customers? By keeping your signs as simple as possible, you’ll satisfy more of your customers.

Pictures not words

It’s still true that a picture get the message across much more quickly and easily than words, and we retain that information for far longer. Pictograms are also the smart choice if you have a multilingual customer base, which is why they’re in common use for toilets, waste bins, cafes and restricted behaviour – why bother writing ‘No Smoking’ when the pictogram does the job?

The customer experience

In commercial spaces, things are often in flux and that can negatively impact on the customer experience. Designing for interchangeability is a smart way to save time and money and ease customer frustrations. Creating clear and concise signs is an easy way to enhance the customer experience and drive repeat business, while giving your customers the information they need.

Tried and tested commercial wayfinding

It’s tempting when revising your wayfinding sign strategy to go digital or try and get overly creative. Don’t – save the creativity for shop floor displays and stick with tried and tested sign solutions like colour coding. However old school it might seem, it works in a way that digital can’t match – there is a pre-established visual vocabulary that lets the customer see at a glance what the sign is for.

Don’t forget branding

Although commercial wayfinding signs are always designed with a purpose, that doesn’t mean you have to neglect your branding. Keeping consistency throughout your entire suite of signs from shop front to toilets helps to establish a pleasing aesthetic based on your brand colours, fonts, logos and other key design elements.

Commercial premises often overlook it, but this is an opportunity for branding that you shouldn’t miss. Reinforcing your brand package looks smart and attractive and gives your long term customers added confidence.

Ask the experts

At The Sussex Sign Company, we have plenty of expertise is creating suites of signs that deliver the kind of customer experience that will keep them coming back for more.

We can advise your West Sussex business on every aspect of signage, helping you to create a memorable visual aesthetic and maximise the return on your investment. Contact us today to talk about your project.

Digital Wallpaper Signage and The Benifits For Your Business

Digital wallpaper is used when  you need to move beyond internal wall graphics to make a splash, you need digital wallpaper. This form of signage can bring texture and colour to a space, as well as cementing your brand personality.

This type of large format printing is ideal when you want to create a showstopping display, perhaps by creating a fotowall of your brand achievements for a particularly eye-catching look.

1. More scope for creativity

Whether you want to cover your walls with product images or create a calming atmosphere to welcome your clients, digital wallpaper gets the job done with ease.

Whatever style you choose, you can create a unique aesthetic for your premises, directing your clients’ attention towards your products and your brand in a creative way. That level of personalisation can help to differentiate your business from the competition by creating a unique identity.

2. Always look on-trend

Because digital wallpaper can be printed on-demand, you can always be at the bleeding edge of new marketing trends. That’s because digital wallpaper manufacturers don’t sit on their stock and they can be more responsive to changes in marketing.

If you’re a business that relies on your visual branding being top notch and totally responsive to the latest marketing trends, your digital wallpaper can change with every marketing campaign. That way, your fashion or beauty business can always look on-trend.

3. Instantly memorable signage

Imagine walking into your hotel reception or a fashion boutique and discovering a stunning high definition fotowall that instantly sets the tone for the premises.

By creating images unique to your business, you can set the tone as soon as your customers arrive. That kind of attention to detail can also be instantly memorable.

4. Boost your brand

Have you ever seen something so amazing that you had to photograph it and post an image on social media? If you want your premises to take advantage of the fastest growing social media platform and be Instagram worthy, then this kind of decoration creates that instant wow factor and boosts the profile of your brand.

The interesting thing about your personalised digital wallpaper design is that it’s your brand that attracts the attention as much as your wallpaper.

5. It lasts longer

Digital wallpaper is the signage that lasts. You don’t get the chips, dirt and marks associated with traditional forms of decorating and you won’t need to redecorate in a couple of years because that expensive wallpaper or paint is looking a little dull.

Instead of paying the hidden costs of constant redecorating, investing in digital wallpaper means you’re investing in durability and a long lifespan. Digital wallpapers are fully resistant to wear and tear and look fresher for longer – which saves you money in the long run.

Digital wallpaper can get you inspired to take your business signs to the next level, with semi-permanent displays including high definition fotowalls. Want to know more about the ways that digital wallpaper can boost your London business? Get in touch with The Sussex Sign Company today for more details, and we’ll help you maximise your return on investment with internal signage.

Call The Sussex Sign Company today on 01273 424900 or email us here

Internal Wall Signage Makes Good Business Sense

If you think that a coat of paint can equal a premium brand experience, then stop reading now. Internal wall signage are a savvy and cost-effective way to create a positive impact and they make excellent business sense when you’re creating a B2B or B2C purchasing experience.

Purchasing decisions are emotional

Imagine immersing your clients in an environment that’s creative and packed with brand-enhancing graphics. Immediately, you’ve put them in the right mood to consider your product and to associate it with the atmosphere you’ve created.

There’s no limit to where you can use internal wall signage either. Create a lobby area that engages your client from the outset with informative and stimulating graphics. Plaster the walls with images of your mouth-watering treats, your innovative graphic design ideas or your happy and productive staff and you’re already opening the conversation with your client in a way that delivers an experience they’ll enjoy and that will make them keep coming back for more.

Attract talent

If internal wall signage can engage and entertain your clients, imagine how they’ll impress potential employees? Creating a dynamic office or retail space is something that the likes of Google excel at, using digital wallpaper and internal graphics to showcase their creativity. It’s something that is filtering down, so that even young companies are harnessing the power of graphics to create the wow that their employees crave.

In a 2015 workplace review, 85% of respondents said that workplace design was important to their decision to stay with a company. Workplace design can be an influencer on job satisfaction, motivation and productivity, making it a must for talent retention.

A hassle free signage option

Yes, a coat of paint is relatively simple and straightforward. But even if you use a striking colour scheme and all the colour psychology theory you like, it still can’t match the power of the visual image. As humans, we retain information far more easily in graphic form, which makes internal graphics a smart way to transform your office or retail premises.

Vinyl wall graphics are a hassle-free option that transforms your space with the minimum of disruption. Painting leaves behind fumes and dust sheets can be a potential trip hazard, and a revamp of the physical workspace can be hugely disruptive and time consuming. However, adding beautifully-designed graphic signage can deliver stunning effects quickly and cost-effectively.

Achieve your objectives

If you want to build and enhance your brand, make employees happier and more productive, impact positively on the way that clients and customers approach your marketing and create the perfect decor for commercial or retail spaces, then wall graphics and signage can do it all.

At The Sussex Sign Company, we can wrap, print and otherwise transform your interiors with stunning wall graphics that make your shop or office a joy to visit and that create a user experience that positively motivates the purchasing decision. If you’re interested in enjoying the benefits of internal wall graphics and digital wallpaper for your business in West Sussex, contact us today and we’ll be happy to help.

 

How Strategic Signage In London Can Boost Your Sales

Every sign you create is an opportunity for you to communicate with your customers. Consistent messaging helps to communicate your brand’s story to boost recognition, trust and ultimately, sales.

Signs no retailer can ignore

Your signs should direct, inform and be located for maximum impact. Outdoor signage should create interest and drive customers towards your store, while wayfinding signs make the customer experience a smooth and pleasant one by providing seamless passage around your store – these can include maps and decals that drive customer traffic to specific areas.

Persuasive signage should be located at the point of sale and should feature a very specific call to action that drives your customers’ purchasing decisions. Finally, inclusive signs extend a great customer experience to everyone who comes through the door.

The benefits of effective signage

From getting your customer through the door to guiding them smoothly around your layout, good signs are appealing and well located, with a clear message. That means a well put together sign can take the pressure off your retail team by answering customer queries at a glance.

Signs can be used to create a clear directional path through your store and can even point customers towards displays of items your keen to promote. This leaves your staff free to create a superb customer care experience that helps to differentiate your brand from the competition.

Optimise size for success

The size of your signs can be critical to attracting customers. Differently sized signs achieve different purposes and need to adapt to different viewing angles. Try the 10 to 100 rule – 10 inches of letter height for every 100 feet of visibility.

Be careful, however, not to compromise readability. Scale graphics and frames to maintain balance and legibility.
Create a call to action

Signs that are designed to drive sales for a specific product have a tough job. Unlike signs that alert customers to discounts and clearances, you’ll need to create a very clear idea of the product’s benefits.

Don’t confuse benefits with features, however. Your soft drinks may be low in calories, but thirsty customers would rather know that they’re refreshing and thirst-quenching. Let customers know that your product solves their problem or makes life easier in some way. Show them how and why they need to purchase your product right now to enjoy its many benefits.

The 15 word rule

Want to create maximum impact? Then keep your message simple and observe the 15 word rule. Even with a more complicated promotion, a 15 word teaser will create a call to action that drives your customers towards the product you’re selling.

Match messaging with graphics for a sign that is simple yet unique and eye-catching. Humour and colour are two effective ways to make your signs stand out from the visual noise that bombards your customers every day.

Ask the experts

At The Sussex Sign Company, we can help you create eye-catching signs that drive customers into your store and boost your sales. Well-crafted signage is your secret weapon when it comes to succeeding in retail, so contact us today for more details.

Light Up Your Business Signage With The Benefits Of LEDs

Did you know that the per-lumen price of LED bulbs has fallen by a factor of fifty since they first came into use in the 1960s? In fact, LEDs are now so cheap that there’s really no excuse not to use them for your illuminated signs. Still need convincing? Here are the biggest benefits of lighting up your business with LEDs.

Exceptional Efficiency

A highly efficient technology, LED bulbs convert around 80% of the electricity they use into light. And because that light is generated in one specific direction, wastage is reduced, driving down your energy bills.

Extended Lifespan

LEDs don’t burn out – they simply fade away. And their lifespan is astonishing – an LED with a life expectation of 100,000 hours could stay continually lit for 11 years. Use that bulb for just eight hours a day and it could last as long as 20 years without replacement.

Eye-Catching Signage

LED light is instantly on at 100% and produces a clear, brilliant light in a huge range of colour options. Visible in sunlight, and pin sharp at night, LED light creates the clearest illumination possible for your logo or outdoor signs.

There are none of the brightness issues associated with neon and far lower running costs. Thanks to their efficiency and durability, you can create beautiful effects that last far longer than other conventional lighting methods.

The Sustainable Choice

Whether your business has sustainability targets or not, lowering your environmental impact as a business is something your customers respond to. A typical 10W LED bulb uses around 80% less energy than a neon sign and can be fully recycled because there are no toxic materials involved in its design.

If you want to reduce the carbon footprint of your business by up to a third and support technology that preserves resources, LED illuminated signage is a savvy choice.

Easy to Maintain

Simple and durable, LEDs can be used just about anywhere. There are no glass tubes to break, and they’re simple to keep clean because they emit very little infrared or UV heat and therefore aren’t a burn hazard.

They’re a breeze to maintain, giving you long-lasting light with a fraction of the costs of other lighting systems.

Flexible Options

Smaller, thinner, brighter and completely controllable, LEDs are the ideal choice when you need to create signs that takes your marketing to another level. For example, LEDs will dim right down to 10% brightness smoothly and seamlessly.

The sheer range of options for colour and control make LEDs the obvious choice for professional-looking signage that effortlessly stands out from the crowd.

Ask the Professionals

If you want to harness the power, flexibility and benefits of LED lighting for your illuminated signs, then talk to us. At the Sussex Sign Company we offer end-to-end services to design, create, install and maintain your signage in London to the very highest standard, ensuring a maximum return on your investment. Call or email us for more info.

Five Best Practices When Creating Retail Signage

Your in-store signage is the first point of contact between your retail business and your customers, and critical to creating a valuable customer experience. In fact, 88% of independent store owners surveyed by A.R.E. | POPAI intend to increase their budget for signs and graphics over their previous year’s spend.

Retail signs are a highly effective way of converting customers and influencing and driving sales. However, it’s important that you fall in line with existing best practice for the best effect, because if you’re not displaying your message effectively or in the best possible way, then your investment will be wasted.

Invest in quality

Start by investing in the best quality materials you can afford. This projects a serious and professional image of your business and inspires confidence. When your wayfinding signs are high quality and your halo lit fascia sign is eye-catching and high impact, you’ll differentiate yourself from the competition in the most effective way possible.

Narrowcast your message

Visitors to your store may be time poor and not in the mindset to be receptive to a large message. By narrowcasting – literally narrowing your message down to the essentials – you’ll keep the content of your retail signs crisp and current. Keep your signage location specific or product relevant for the best effect.

Be consistent in your signboard usage

If you only use your signs to showcase promotional offers or point the way to the toilets, then you’re guilty of not using your retail signs as effectively as you could. When creating wayfinding signs, walk the store to create the most consistent path through each zone and then think about the ways you can incorporate retail signboards to drive sales and engage with your customers by using signs to convert interest in a product to a sale.

Think about signage placement

Window signs will need to be anti-glare, exterior signs need to be legible from a distance and promotional offer signs need to be placed in your customers’ eyeline. The placement you use for your signs is critical to their effectiveness, so think carefully about positioning, lighting and colour schemes for your retail signs.

Keep it simple

Try writing your signs as headlines with a clear hierarchy – headline text, message body, call to action. The fewer words you can use to put across your message, the more effective it will be, so use the 5 second rule to refine your signs. If it takes longer than 5 seconds to convey your message, then you need to go back to the drawing board. An effective sign has one simple goal – to encourage the customer to act in a way that benefits your business.

Ask the experts

Looking for effective signage in London? At The Sussex Sign Company, we’re experts in getting the best possible return for your investment. We can create a suite of signs and signboards that will promote your business and convert passersby into customers, so contact us via phone or email today for more details.

Why Outdoor Signage Is As Important As Facebook

Facebook, Twitter and Instagram. You know you need to have a social media presence, but for a high street business, high quality signage is still a savvy marketing strategy. Nothing builds brand awareness like outdoor signs that are well-designed, well-executed and displayed correctly.

Visual communication

While your Facebook page can build your digital profile, nothing brands you in your community like a sign above your premises. That’s what your potential customers walk or drive past on a daily basis, and it creates brand awareness and provides vital visual communication. It’s that communication that can be critical for the success of your business.

Signs let potential customers know where you are and that you exist – 76% of respondents to a recent FedEx study said they visited a store they never knew existed because of its sign, and 75% were happy to recommend a business based on its sign. Those numbers are too persuasive to ignore.

Your sign is not dependent on SEO to make an impact, and it can stand out in all weathers, creating thousands of impressions that Facebook just can’t match.

Is bigger signage better?

Size matters when you’re designing a sign – the sign itself, the objects that contextualise it and the size of the font. An oversized sign can detract from the message, whereas a small, well placed sign can create a bigger and better impact than a larger one.

Some types of sign are already restricted in our cityscapes, including estate agents signboards. In fact, the overall size of the sign is not as important as the message that your sign conveys, thanks to the complicated and complex way we sequence and process a sign when driving or walking past.

What makes offline branding the right fit for your business is the unique value proposition that this kind of differentiation delivers for your business. Be bold but restrained and you’ll make maximum impact.

First impressions count

Your signage delivers the fundamentals of your branding in the blink of an eye. Therefore, creating that killer first impression through your signs means approaching them in the manner of an elevator pitch. If your pitch works, your customer will step inside, but that can only happen if your signs are consistent, clear and concise, with enough interest to draw your customers in.

Be seen

With Google rumoured to be building an ad-blocker directly into the next version of Chrome, the chances of getting your online ads seen are diminishing. With 26% of your audience already using ad-blockers, is your message getting through?

Using signs, you can communicate directly with your potential customers, thanks to their visibility and clear call to action. If static signs don’t work with your business, consider using vinyl car wraps to create thousands of impressions for just a few pence.

Ask the experts

When you’re looking to create high impact signage in West Sussex, it can be tough to get the messaging and design right. But when great signs can have as big an impact as your Facebook presence, why not ask the experts? At The Sussex Sign Company, we can help you maximise your ROI for signs with a greater reach than online marketing alone. Contact us today via phone or email and we’ll be happy to help.

Get The Most Out Of Directional Signage For Your East Sussex Event

Whether you’re organising a charity fun run or a festival, directional signs are a critical part of the audience experience. Here’s how to get the best out of directional signage.

Keep it simple

They say that less is more, and it’s the smart approach when creating wayfinding signs for your event. Keep the design clean and simple for the biggest impact.

Use colour for visible signage

If the message needs to be simple, you can add interest with colour and fonts. Black text on yellow is highly legible, but you can experiment with your corporate colours. Stick to san serif fonts to create modern and readable signs.

Put signs where your audience are

Don’t restrict signs to certain places. Scatter them visibly throughout the event, so that people always know where the closest toilet or refreshments tent can be found. Make sure you walk the course or the event space before the event to ensure that signs are exactly where they’re needed.

Point the way

Finally, make sure that your signs are unambiguous – arrows shouldn’t be confusing and may need to be supported with other explanatory signs. If you need help to get the most out of your event signage, contact The Sussex Sign Company via phone or email today.

The Psychology Of Signage And Making It Work For You

If you’re struggling to break through the visual noise and get your business noticed, you may need to resort to psychological warfare. At least, you might need to look at the psychology of signage in order to break through and connect with your audience. Signs can increase sales, drive customer loyalty and improve the customer experience if you take time to understand the way they work.

The differentiation of the unfamiliar

In a visually dense marketing landscape, we start to apply filters that allow us to perceive messages selectively. Where signs can have an edge in differentiating your business in London is their relative unfamiliarity – we’re not bored with seeing them, so we allow our brains to take notice. In fact, 75% of people claim to remember a sign they’ve seen in the last month.

Signage has direct relevance

Relevant signs allow you to target the right customer, in the right place, at the right time in a way that other marketing channels do not. An ad for fresh sandwiches on the radio doesn’t have the relevance, context and impact of an advert outside a sandwich shop.

Adapt to your consumer with personalisation Your signage can be adapted for your consumer, with different signs carrying different messages depending on factors like footfall. Personalised signs are more responsive than other traditional advertising channels and are more responsive to consumer needs.

Let the consumer take control

Traditional forms of advertising impose themselves on the consumer. But signs that allow the consumer to take control of the way they interact make your advertising feel as if it’s less of an imposition. Allow your audience to interact with your signs in a natural and intuitive way and you’ll remove the negative connotations associated with pushy marketing. Your audience will make purchasing and other decisions based on the merits of your content, not because they feel forced into doing so.

Creating a better customer experience

Relevance, personalisation and control are all critical to a better customer experience. Instead of simply adding to the noise with irrelevant messages that consumers can’t be bothered to respond to, high quality signs are a genuinely creative marketing channel that delivers the right message at the right time and in a way that is fresh and relevant. Your signs can educate, entertain and inform, and persuade the consumer to take certain purchasing decisions rather than hectoring them. By earning your audience’s attention rather than demanding it, good signs deliver a great customer experience.

Ask the experts

If you feel that you’re losing the war for your audience’s attention, then take a fresh look at your signage. Using signs can deliver unexpected benefits when you understand the psychology behind them, but harnessing that power demands responsive, professional design for best results. At The Sussex Sign Company, we know how to maximise your ROI by offering a complete end to end service that delivers great signs with the minimum of fuss. If you’re interested in creating signs that break through the advertising noise, contact us via phone or email today for more details.

The Sussex Sign Company scores top marks.

When it comes to ensuring the highest levels of health and safety for its staff and customers, The Sussex Sign Company has scored top marks.

Based in Portslade, East Sussex, The Sussex Sign Company has a long record of providing some of the most innovate and creative signage in the South East and London and has now been awarded CHAS accreditation for the second year running, which is considered to be the highest accolade in terms of health and safety credentials.

MD, Norman Mayhew, is delighted to report that the business is one of a very few who have achieved the status – on top of Safe Contractor certification – putting The Sussex Sign Company at the top of its game in terms of health and safety.

CHAS (Contractors Health and Safety Assessment Scheme) is rapidly becoming a construction industry award which improves standards across the whole industry.

Founded in 1995, The Sussex Sign Company has grown into one of the most successful sign manufacturing companies in the industry, with a reputation and diverse portfolio to match.

Norman said health and safety is taken very seriously and the business constantly works towards improving their processes and systems wherever they can.

‘We are delighted to gain the CHAS Accredited Contractor Award for another year. It demonstrates our commitment to Health and Safety legislation and because CHAS also focuses on reducing duplication, it helps our suppliers and buyers work with us seamlessly,’ he added.

The Sussex Sign Company also hold SafeContractor accreditation, which further provides assurance that the business has achieved the highest levels of health and safety compliance.