Most consumers spend large amounts of their time looking down at their feet. However, signage makers and customers spend substantial amounts of time and money creating high quality signage that is then positioned high up. In order to combat this imbalance, there are an increasing number of outlets that are starting to use floor signage. Floor signage offers a range of benefits to both customers and consumers. It enables the customer to get their message across in a direct and easily accessible way, whilst enabling the consumer to carry on their lives in the same way. As more outlets take this new product on board, they will create new ways of applying it. These types of signs can be used in a variety of ways and styles. There are just as many methods of differentiating them from other graphics as there are with free standing signs or wall hung banners. The new products that are coming to the market are extremely versatile and durable. They offer different finishes and sizes and can be installed so there is no risk of marking or scratching the design. Here at The Sussex Sign Company we embrace new technology and products, so that our customers have different choices available to them.
A survey by online magazine, Signlink.co.uk, has revealed the items at the top of wish lists for sign makers in 2014. One of the most surprising results was that none of the respondents was considering buying a computer this year.
At the top of the list was a digital printer: 42% of those surveyed indicated that they were likely to purchase one this year. This desire to move into digital printing coincides with the fact that more sign makers are now expanding their portfolios, to offer a wider range of services. Advances in technology have made it more cost effective for them to carry out work such as vehicle wrapping, window graphics and point of sale.
Second on the wish list was a router, with 33%. This was followed by 16% who were looking to purchase a new car or van to use for delivering materials or as an additional marketing tool.
The survey was conducted online between Christmas 2013 and January 2014. It asked readers of the magazine what items they were hoping to buy for their business over the course of 2014.
Here at The Sussex Sign Company we are constantly evaluating our business to ensure we have the right tools to carry out our work to the highest quality.
Wandlite have launched a new LED light model, which has the ability to offer 360 degree tube lighting. The product is waterproof, durable and long lasting.
In the past, there has been a tendency for LED manufacturers to focus on the capabilities of the light, rather than the design elements. However, with the new Wandlite, it remains visually attractive as well as practical. The LED tape has been spiral wound along the tube to better direct the light.
This new LED light is extremely energy efficient. It uses 12v or power, but only takes up 1.2 amps of energy per metre. It can be used where there is no direct electrical supply, including outdoor and temporary settings. In these cases, the light can be used with a rechargeable battery, solar panel, car battery or cigarette lighter.
The Wandlite is available in a range of lengths, from 800mm to 2000mm. They can be used to independently or a number of tubes can be connected together to create a longer length. It can also be produced in a range of colours to meet customer needs.
Here at The Sussex Sign Company we can offer a range of illuminated signs to suit the requirements of our customers.
With the wider economy showing more signs of recovery, there is a growing feeling of optimism within the signage industry about the future. The outlook for 2014 is looking considerably healthier than it has in the past, with increased orders and new technology coming to the market.
Developments within the industry have enabled companies to have a greater appeal to customers and to widen their target market. More are investing in wide format printers, which can increase their portfolio. They allow shorter print runs to be completed at cost effective prices, as well as the ability to personalise individual items.
Even with this renewed confidence in the industry, some experts still feel that the market will have more tough times over the coming year. The increase in electronic media, the squeezing of retail spaces and sustainability requirements, will all have an impact on the performance of signage companies. However, those companies that take advantage of new techniques and think further afield, will be better placed to move forward.
Here at The Sussex Sign Company we can help our customers with a wide range of signage requirements, from shop signage and vehicle wrapping to illuminated signage and pop up displays.
As more businesses look to stand out from the crowd and create their own unique identity, there has been an increased demand for signs that have a more traditional look and feel.
One of the growing trends in the signage industry is signs that combine both old and new, such as modern fonts mixed with old fashioned artwork. This enables businesses to do something different from other brands, without taking away the relevance of their offering for the modern consumer. This growth has even eclipsed the recession and the ensuing downturn on Britain’s high streets.
These modern signs with a traditional twist create a feeling of quality, that many brands are crying out for. They may look like their older counterparts, but they come without any of the issues that beset previous models. Today’s signs still use modern production methods and materials, providing a product that’s resistant to both rust and rot. This makes them more durable than traditional materials, such as wood and metal.
Here at The Sussex Sign Company we work closely with all our customers to create signs to their exact specifications. Our highly skilled manufacturers can work with both modern and traditional methods, to create the best solution.
For example, in this photograph we used the traditional skills of hand painting to replicate the look of a traditional pub, whilst using modern lighting for best effect.
A project to regenerate an area of Glasgow has seen interest from almost 100 retailers.
As part of the Action Barras Calton (ABC) plan to improve the East End area of Glasgow, shop owners were invited to submit applications for funding. The £400,000 council fund has received applications from over 90 local businesses, all of whom are committed to regenerating the immediate area.
The money is part of an overall investment of £3.5 million from the council, which will be increased by outside funding. Successful applicants can use the fund to install new signage and carry out other improvements to the shop front, all of which are intended to generate more customers.
There has been so much local interest and support for the project that the council will hold an open day in December. At the event people will have the opportunity to meet with those involved.
Work on the new store fronts will begin in the New Year, once the money has been allocated. This project is part of a wider scheme to improve the facilities in the local area and encourage more people to visit. Other plans include the creation of an urban green space and the installation of public artwork. The Sussex Sign Company welcomes this initiative as new signage is always a very good way to generate increased footfall and subsequently new business.