Vehicle Wrapping: What’s Your Inspiration?

It’s a bold statement, but your London business needs vehicle wrapping. Without it, you’re missing out on low cost marketing with a massive return on investment. With anywhere between 2,000 to 9,000 impressions per hour and no ongoing costs once your wrap is installed, the benefits of a well designed wrap are enormous.

But where do you start when it comes to getting the inspiration for a great design? It’s one thing to decide a vinyl wrap works for you, but quite another to create a design that maximises all the benefits and advantages of a vehicle wrap.

These five tips will help you to pull together design inspiration that helps you get the best out of your wrap. After all, first impressions count!

Google it

It seems obvious, but there are so many great designs out there, it’s a snap to simply google your design inspiration. However, it pays to do some research and to make sure that you google images that relate to your vehicles.

You can find plenty of attractive and eye-catching layouts, but they need to work for your make and model. Otherwise, you run the risk of the message getting lost because the design elements aren’t correctly placed.

Your favourite artist

Any wrap should be bright and bold in order to make an eye-catching impression. Take inspiration from a favourite artist or designer to create imagery that grabs your audience’s attention and doesn’t let go.

One word of caution: don’t confuse bold with busy. A cluttered or over complicated image can be distracting or difficult to take in and your customers will switch off. Choose imagery that’s consistent with your brand colours and that enhances your message.

The competition

Obviously, you don’t want to simply mimic what the competition is doing, but you can get inspired by it. When you see a wrapped vehicle around town, what catches your eye? Is it readable? Does it accurately reflect the products or services on offer or are you none the wiser about the message?

Look to major established brands for indicators on how to get it right. These are the brands who’ve weathered the test of time – draw inspiration from branding that is instantly recognisable in a few seconds.

Your story

What’s the story your business is trying to tell your customers? This is all about the core values you want to convey symbolically, so that you provoke a direct emotional response in your customers. Start with your logo and brand colours and create your narrative.

Fortunately, when you work with a professional signage company, there are no limits to what your vehicle wrap can achieve.

Inspiration for your vehicle wrapping

At The Sussex Sign Company, we can help you find the right inspiration for your vinyl wrap, so that you stand out in London traffic. We’ll help you tell your story and make the connection with your customers to give your brand an identity boost. Vehicle wraps are the ideal canvas to create brand recognition and maximise your return on investment, so why not get in touch with us today? We’ll help you get inspired to create that killer design that sets you apart from the competition and drives your business forward.

Vehicle Livery: What It Is And Why You Need It

If you want to align your East Sussex business with 21st century marketing, you need vehicle livery. Offering low costs per impression with high impact branding, this type of advertising is ideal for small businesses who need a cost-effective way to reach their target audience. If you don’t want to be just another business with a generic white van, vehicle signwriting can differentiate you from the competition and keep your business top of mind for your customers.

What is vehicle livery?

One of the most cost-efficient ways to create a strong brand identity, vehicle wrapping make the most of what is most often under utilised advertising real estate. Imagine creating a consistent branded look across your premises, your website, your print assets and your vehicle that reinforces brand recognition.

Now imagine pushing that out to your target audience 24/7, whether you’re parked outside a client’s house or on the move. Whether you choose a durable vinyl wrap or decals that shout out your contact details, your mobile advertising goes where your shopfront can’t.

Why does my business need vehicle signwriting?

Because you already own your vehicle, the only expense involved is the cost of the wrap itself. After that there are no oncosts – maintenance is a simple case of keeping your wrap clean and out of direct sunlight.

You’ll also benefit from the obvious professionalism that vehicle signwriting confers on your business. Investing in this type of vehicle personalisation tells your clients your business is here to stay and that’s reassuring. After all, with the average lifespan of a professionally produced and installed wrap being anything up to 8 years, you can expect a long lasting return from your initial investment.

What type of vehicles can be wrapped?

Whether you have a company Smart car or a fleet of vehicles from motorbikes to lorries, you can get your vehicles wrapped. Obviously, truck wraps are the most effective for their sheer size and impact, but applying consistent branding across a fleet can have a massive impact, whatever the size of the vehicle.

That’s not to imply that smaller vehicles can’t also create a buzz. Head-turning vehicle graphics are instantly Instagrammable and will draw potential customers’ attention to your branding whether they see it on the road or online. In fact, vehicle wrapping can be a savvy choice for your works van because it’s constantly in view.

What about design?

To be honest, this is not a project that you’ll want to DIY. And because it’s a one-off investment it really does pay to work with the professionals to achieve the best results. You need to take the angles and curves of the vehicle into account when creating a wrap design and a professional designer will have the experience to create a unique and bold design that puts you head and shoulders above the competition.

If vehicle livery is a good fit for your brand, then get in touch with us at The Sussex Sign Company. We can offer an end to end service that takes your vehicle from blank canvas to professionally wrapped brand enhancer to help you optimise your brand identity across East Sussex and beyond.

Vehicle Wrapping Is A Smart Investment – Here’s Why

Want to make a unique marketing impact in London? Vehicle wrapping turns your company car or fleet of vans into mobile billboards. Your advertising goes straight to the heart of your target market for a fraction of the cost of other types of advertising. From costs as low as 4p per 1,000 impressions, you can create a real buzz about your branding.

Always on advertising

With other forms of advertising, the brand equity you build through repeat viewings disappears once you take down a poster or stop running an ad on the TV or radio. Online advertising has a 26% chance of being hidden behind an ad blocker.

Your vehicle wrap continues to work for you whether you’re on the road between appointments, parked outside the office or at a client’s house. As customers increasingly eliminate advertising from their lives, your vinyl wrap keeps on keeping your branding top of mind.

Boost your professional profile

If you want to elevate the profile of your business, then you can’t do better than clothing your company vehicles in professionally designed and installed vinyl wraps. Even if you only have one van, the fact that you’ve chosen to make it stand out with bold graphic design gives you credibility.

It’s essential that the design is as well thought through and eye-catching as possible. Avoid text that wraps around the vehicle and fonts that are difficult to read. Keep your design simple and pared back, rather than fussy and cluttered, and your potential customers will be happy to take you seriously.

Flexible and creative

A high quality wrap allows you to get the message across in a creative and eye-catching way. But vehicle wraps can also be a highly flexible way of achieving your business goals, allowing you to create and then update dynamic marketing campaigns.

For example, a cleverly designed wrap will allow you to update your contact details by removing a single section or you can adapt national campaigns with regionally relevant brand positioning, thanks to easy to apply decals. High impact graphics will also help to create a cohesive look across a range of vehicles, creating a unique and unified impression.

Protecting your assets with vehicle wrapping

Your vehicle wrap may make the most of one of your most visible assets to promote your business, but the vinyl also acts as a shield to protect the original paintwork from dings and scratches.

One of the additional benefits of a full body wrap is the protection it offers to your paintwork against UV rays – when it’s time to trade in or trade up, your vehicle will still look great. It’s a brilliant selling point when you want to really maximise a vehicle’s resale value.

We can make your investment work for you

At The Sussex Sign Company, we offer an end to end service that helps you get the best return possible on your investment in vehicle wraps. From design to manufacture and installation, our complete professional service is designed to get your vehicle noticed and to give your branding a boost that other marketing channels can only dream of, so get in touch today.

Sign writing That Works For Your Business

Making your vehicle stand out has never been easier with quality sign writing. An eye-catching logo and clearly visible contact details can be all it takes to make a massive impact, whether you’re an established name or a startup. It’s also a savvy investment when you want to maximise the resale value of your vehicles when you trade up. All in all, the right vehicle livery can really work for your East Sussex business.

The right sign writing supplier

Before you make any decisions about design or materials, you need to find the right suppliers. Working with a business that offers joined up services for a seamless end to end experience will save you time and money.

If you already work with a supplier, don’t be afraid to switch to get a better service. Ask for recommendations and keep an eye on what your competitors are doing. Make sure that every step of the process from design to installation will be professionally handled. For example, check that installation will take place indoors for the best, most long lasting results.

Striking design

Whether you’ve never used vehicle wrapping before or your existing livery is no longer generating sales, you need to focus on simple and striking design. This should incorporate any brand colours and logos and should be designed to instantly get across your message – think of it as a mobile elevator pitch.

If you’re a startup, then consider creating a bespoke design that you can use across your website and business printing. This visually consistent style is a smart way to create brand recognition and build trust in your business. Otherwise, keep the design clean, simple and focused on getting across your USP. If you want to minimise the costs, then take a look at partial wraps – these are particularly effective if you’ve opted for a strongly coloured vehicle, as you can integrate a marketing design without losing the bodywork completely.

Maintenance and removal

Using the right vinyl with a laminate will ensure your sign writing last as long as you want it to. The laminate also helps to protect your design and details from UV damage. Properly maintained, your wrap should stay looking good for up to 7 years, and if any section does get damaged,it’s a snap to replace if you’ve had the job done professionally.

Your vinyl livery can also help to protect the original paintwork from damage. When the wrap is finally removed, the lack of dents and scratches should significantly enhance desirability and value. This procedure needs to be professionally done – that way you’ll avoid any accidental damage. Make sure you choose the right materials in the first place and have your wrap installed by the pros. That way, you’ll avoid any unpleasant surprises when your vehicle vinyl wrap is finally removed.

Livery that works for your East Sussex business At The Sussex Sign Company, we offer a complete end to end service, from design to manufacture and printing to installation. Contact us to find out how we can help you get the best return possible on your vehicle livery.

Vehicle Wrapping: Myth Or Fact?

If you’ve ever stopped and stared at a vehicle covered in incredible graphics, then you’re one of the millions impressed by this cost-effective form of marketing. Fully wrapped vehicles remain a relatively rare sight on our roads, but they make a huge impact wherever they go. If you’re unsure about whether a vinyl wrap is the right way to market your business or whether wrapping can damage your vehicle, we’ve looked into some of the most common myths about vehicle wrapping.

You can’t wrap a leased vehicle

This is a myth. In fact, most fully or partially wrapped vehicles are leased. Vinyl wrapping is not only a recognised marketing tool, but it can differentiate your cheap white van from all the others on the road. You’ll need to check your leasing agreement, but the fact is many leasing companies approve of vinyl wrapping, because it protects the vehicle’s bodywork against scrapes, scratches and dents.

Vehicle wrapping damages your paintwork

In the vast majority of cases, vehicle wraps protect the paintwork and help to ensure good resale value for your vehicles. However, if you have a wrap applied over damaged paintwork, there is the possibility that when the wrap is removed, the paintwork might suffer further damage. That’s why it’s a good idea to always do a pre-wrap inspection and take a photo of any compromised areas of the bodywork. Otherwise, your wrapped vehicle is protected from pollutants, dirt and UV damage.

You can’t remove a wrap once it’s in place

It’s true that the installation and removal of vehicle wrapping should be done by skilled professionals for the best results. But vinyl wraps don’t last forever and are made to be removable – otherwise, there would be vehicles driving around with outdated contact info and logos. Just as heat is used to seal the wrap in place, the application of additional heat will start the process of lifting the vinyl from the bodywork of your vehicle – it’s both easy and painless.

Car wraps aren’t worth the bother

When it comes to a cost per thousand impressions of as little as 4p, vinyl wraps are hard to beat as a marketing tool. And because you only have a single upfront cost, they far outstrip traditional marketing methods like TV and radio advertising in terms of being cost-effective. Put a vinyl wrap up against online advertising and it has the advantage of not being ad-blocked or perceived as an aggressive style of advertising. Of course, a great deal depends on the design of your wrapping – make it a simple and effective showcase for your branding with a unique URL or shortcode to track lead generation and a well-designed vehicle wrap is definitely worth the bother when marketing your business.

It’s all too much hassle

Wrong again. At The Sussex Sign Company, we offer a fully integrated service from design to installation, that lets your London based business get the most out of cost-effective vinyl wrap. We’ll advise you on the best way to get the maximum return on your investment and we’ll wrap your vehicles in a way that boosts brand awareness and recognition. Effective, eye-catching and an excellent way to differentiate your business, why not give vehicle wrapping a go and contact us today?

The Big Four Benefits Of Vehicle Livery For Your Startup

The statistical case for vehicle livery is a persuasive one. A thousand impressions can cost as little as 4p while your vehicle can be seen by as many as 3,000 people in an hour. But when you’re a startup, the business case for your marketing spend needs to be watertight – can you afford to invest in a vinyl wrap if you’re not convinced of the ROI?

When it comes to investing in vehicle graphics, however, there are plenty of other nailed on benefits to using your vehicle as a mobile billboard. From maximising resale value to boosting brand identity, a well-designed vinyl wrap drives your message into the heart of your target markets.

Create a buzz around your brand

If you’re struggling to create an outstanding brand identity then you’ll already know you need to keep things consistent across your marketing channels. Having your branding on your vehicles creates a buzz around your brand and promotes the idea that you’re a professional business to be taken seriously – after all, a long-lasting vinyl wrap says you’ll be around for the long run.

A well-designed wrap that delivers a strong message with pleasing aesthetics is so much more visually appealing and reassuring than an anonymous white van. You’ll catch the eye of potential customers whether you’re on the go or parked outside the office and that helps to drive brand recognition, keeping you top of mind.

Non-aggressive persuasion

No one responds to advertising that is pushy and aggressive. That’s why online customers block intrusive marketing with ad blocking software. Your mobile marketing is both non-aggressive and subtly persuasive, making it a highly effective way to get your brand recognised.

Cost-effective marketing

Vehicle livery is also surprisingly cost-effective. In surveys, customers have ranked good quality vehicle signwriting more highly than radio or TV advertising, which is considerably less affordable. When used for brand awareness, a vinyl wrap can be a great investment lasting up to eight years. And because your advertising changes its location on a regular basis, the content can remain static. However, if you need to alter your vehicle wrap it’s simple to add decals to alter contact information or add time-limited promotions.

Increased resale value

When you opt for a vinyl wrap you’re not only creating stand out marketing, you’re effectively wrapping your vehicle in a protective skin that’s incredibly durable and weatherproof. Properly looked after your vehicle signwriting will continue to look good for years to come while protecting the paintwork from everyday bumps and scratches. Opt for professional installation and removal of your vehicle livery and you’ll have a pleasant surprise when the vinyl wrap is removed – the bodywork will look impeccable, enhancing the resale value of your car or van.

Investing in vehicle livery in East Sussex

If a vinyl wrap looks like the cost-effective marketing solution for your East Sussex startup, we can help. At The Sussex Sign Company we offer a full spectrum design and wrap service that makes the most of the benefits of a vinyl wrap for your business. If you’re interested in persuasive advertising that delivers an excellent return on your investment, contact us today to discuss your vehicle signwriting options.

5 Signs Your Van Needs New Vehicle Livery

A vinyl wrap is a durable, effective and high impact way of advertising your business across East Sussex. With proper maintenance, a premium cast vinyl wrap can last up to 8 years. But even the best thought out campaign can run its course and the most professionally installed wrap can start to show signs of wear and tear.

Knowing when to update your vehicle livery can be challenging. Here are the five surefire signs that your vehicle graphics need an update.

Has your wrap seen better days?

Even the best cared for vinyl wrap will eventually show signs of wear and tear. Sun and rain can cause fading and damage, making your car graphics look washed out and less impactful.

Look for signs of peeling and scratching, especially around the bottom of the vehicle. Even though your wrap may still look good from a distance, if it’s showing signs of wear close to the edges, that’s a sure sign you need to change it.

Are your contact details up to date?

If you’ve moved premises, updated your website or changed phone numbers, then you need to change your wrap. If the overall condition is still good, then vinyl decals can be the smart way to bring your details up to date.

Check your wrap for any outdated expressions. Tastes change with the times and what was once funny may now simply cause customers to cringe. It never hurts to rethink the impact of your slogans and the message you’re sending to your customers.

Is your vehicle livery design outdated?

There are fashions in design elements like fonts and images and these can change over time as surely as fashion in clothes. Take a look at what your competitors are doing – do their designs seemed tired and outdated or fresh and contemporary?

Working together with a designer will help you to refresh your design and create something that not only appeals to your target market in East Sussex, but grabs the attention wherever you go. In turn, that boosts brand recognition and maximises the return on your investment in vehicle livery.

Does your wrap fit your business?

As your business grows and expands, your branding needs to transform to keep in step with the direction of travel. The chances are that, unless you’re in the vintage and retro business, your outlook and business goals can have changed radically since you first invested in vehicle graphics.

Have you moved into a totally different market? Or have you radically broadened the range of services you offer? The chances are that if your wrap is approaching 8 years old, it doesn’t reflect your bold new business model. Now could be the time to upgrade and reflect those exciting changes.

Are you still maximising your ROI?

It can be difficult, though not impossible, to measure the ROI of your vehicle graphics. But to do that, you’ll need to rethink your design or add some new decals or a partial wrap.

QR codes, dedicated landing page URLs and short code SMS are all smart ways to evaluate how well your message is getting through to your target customers. At Sussex Signs, we’ll work with you to update your design and maximise your return on investment. Contact us for all the help and information you need.

Creating Killer Vehicle Livery For Your Food Truck Is A Piece Of Cake

If you want to stand out in the East Sussex food truck scene, eye-catching vehicle livery is a smart investment. Using van graphics is a great way to drive brand recognition, engage your customers and boost your sales – and your truck will look pretty enticing, too!

But how do you create vehicle livery that gets the message across and doesn’t get lost amongst all the other well-dressed food trucks? These are the key questions you need to answer to create a killer vinyl wrap that your customers will look out for.

What’s your point of difference?

You might know five other trucks that are selling the same cuisine as yours. So what is it that sets your food truck apart from the rest? It might be the authenticity of the ingredients you use, or an iconic dish you focus on, or even the way you serve it up.

Whatever your point of difference is, that should be the starting point that drives your design forward,

Who are you?

For most people who run food trucks, it’s a real labour of love and you’ll have thought long and hard about your business ethos and core beliefs. Imparting the unique vibe behind what you do is another way to differentiate your graphics from the rest and thinking about your values really gets the creative juices going!

Is there a design you love to hate?

If there’s a truck out there that already has the ‘ideal’ design, don’t despair. A good designer will use anything and everything as the inspiration for an improved version of a favourite design. So don’t be afraid to include rival trucks in your inspiration mood board.

Is your food mouthwatering?

Of course it is – and if it looks as good as it smells and tastes, you might be tempted to use a mouthwatering image on your food truck. If this is the right choice for you, make sure you use a professional photographer and submit a high resolution image for the best results.

Is your vehicle livery design over complicated?

If it is, step away from the truck and think about ways that you can strip everything back. Simplicity and minimalism in design always creates a great impression, because it says that you’re confident enough in your product to let the flavour do the talking.

On the other hand, let your designer unleash their creative flair and never shy away from using vibrant colours that pop – they might create just the tasty vinyl wrap you’re looking for.

Collaborate with the professionals

At The Sussex Sign Company, we offer an end to end vehicle livery solution that takes your ideas from design to execution. We understand how important your brand and your ethos is to your business, and we’ll work with you in a creative partnership to create the tastiest vinyl wrap and graphics on the block.

For the best possible return on your investment and food truck vehicle livery that will whet any appetite, why not contact The Sussex Sign Company today?

Is Vehicle Wrapping Effective For Branding In London?

The short answer? Vehicle wrapping is effective for branding anywhere. After all, anything your business owns is a platform for branding – from business cards to vehicles. In fact, your van or car can reach potential customers that your shop front or office signage can’t reach, letting you push your message out to your target audience.

The power of vehicle wrapping

Whether you opt for a vinyl decal with your contact details or a full wrap, vehicle signwriting is a powerful marketing medium with a lifespan of up to 8 years. There are no ongoing costs, because you own the vehicle, and there’s a positive impact on your professional reputation when you turn up to do a job in a branded vehicle.

A well-designed wrap not only puts your advertising right where you want it to be, but it can really grab the attention. Bold and eye-catching, your mobile advertising delivers a return on investment that no other channel can match.

Grand designs

Unless you opt for decals on your side and rear doors, there’s no denying that designing a full vehicle wrap can be tricky. That’s why working with a company that offers an end to end service is a savvy choice.

Designing in 3D gives you the opportunity to do something different with your marketing that really piques your customers’ interest. But unless you’re a skilled graphic designer, you need a professional to do the best job and maximise your vehicles’ potential to create brand awareness wherever they go.

The bigger the better

Any vehicle can benefit from wrapping, but there’s no doubt the bigger the vehicle, the stronger the impression.The most effective wraps in terms of costs per impression are lorry wraps – these vehicles cover long distances and move at a slower pace, making them an ideal showcase for your brand.

However, if you’re a local business and have a fleet of vans and cars, a vinyl wrap can effortlessly draw attention to your products and services, raising your professional profile and creating brand awareness, whether parked outside a job or in front of your office.

The point is, cost-effective vehicle branding makes the most of one of your underused business assets. With infinite options for customisation, it’s a marketing channel with costs per impression that make more conventional forms of advertising look expensive.

Highly effective

The bottom line for any business expense is the return on investment. Vehicle wrapping is easily one of the best investments you can make – not just in London, but anywhere in the country.

A well-executed wrap turns a neglected business asset into a mobile billboard, delivering costs per impression as low as 4p per 1000. That makes this channel ideal for startups and small businesses who may not have the budget for a big advertising splash.

Tie your social marketing campaign seamlessly into your vehicle graphics by adding your website or social media contacts – but remember to only do so if you truly are a social company who’ll respond to queries via Twitter or any other channel.

At The Sussex Sign Company, we can help you maximise the ROI on your vehicle wrapping, so why not contact us and turn your vehicles into your most effective branding weapon today?

What’s Hot In Vehicle Livery For 2018/19

The vehicle wrap industry is a dynamic and ever changing one, with new colours, designs and styles of wrapping emerging all the time. And while the latest trends may not be a match with your business now, trends have a way of filtering into the mainstream, making them more accessible and more affordable.

Go classic

This is a fun trend that’s becoming more mainstream and it might be a creative way to differentiate your vehicle from the competition. Go faster stripes, muscle car styling and even the tribal graphics made popular by the Ford Focus are being seen on different vehicles.

Colour crazy

Single colour wraps are giving way to colour changing wraps, pear finishes and even chrome – the kinds of finishes that are virtually impossible to achieve with a respray, but look sensational when achieved with vinyl wrap.

Matte finishes are most popular of all, giving what could be seen as garish a real subtlety and sophistication. Strategically designed to highlight curves and body detailing, these colour shifting wraps can look sensational. If your business is fashion or beauty related, this kind of wrap effect will certainly get you noticed.

Textured accents

Love the look of carbon fibre on high-end race cars? That look can be yours with affordable vinyl. This type of vehicle livery can add a huge amount of interest to your car graphics and can even be specific to your business – imagine wrapping your car in planks of ‘wood’ if you’re a carpenter.

Brushed metal, steel rivets, even leather, these are all textures that are being seen on vehicles and they can make a massive visual impact. There’s a texture to suit the image you want to project, whether that’s strong and tough or green and leafy!

Design and installation is critical

Texture, colour effects and even classic symbols all look better if they’re properly designed and installed. If you want to incorporate these elements into your vehicle livery, then work with a professional designer for best effect.

Design elements can be tricky to handle across the bodywork of a vehicle. That’s where your designer, with their knowledge of bodywork, marketing and design, can create a wrap that uses those elements for maximum impact. It’s easy to overwhelm your message with clever vinyl effects – a designer will help you take a step back and get it just right, with a less is more approach.

Once you’ve nailed the design, then high quality installation really delivers the goods when it comes to offering the longest lifespan possible. That in turn will maximise your return on investment and keep your unique and eye-catching design on the road for longer.

Leave your vehicle livery to us

At The Sussex Sign Company, our team of designers and installers offers a full spectrum service that maximises ROI and delivers your key messages with style and clarity. Contact us today and we’ll help you create vehicle livery that gets your East Sussex business noticed, whether your vehicles are parked up or on the road.