When it comes to creating eye-catching signs for your London business, size really does matter. It’s critical that you get the sizing right when it comes to signage – too large and you can ruin the aesthetic of your premises, too small and you’ll never get noticed and your potential customers will never know who you are.
The optimum size for your signs is one that catches the attention of passersby and is easily read from a distance. The easiest way to take a rough gauge is to step away from your premises and view them as a customer would. Proportionality is key when you’re sizing your signs – try not to let them dominate or be so large they block the natural light.
Measure twice, design once
When you’re taking measurements for your signs, be careful to factor in any windows and doors. Your signs should never block the light or stop customers being able to enter your premises. Measure and remeasure to make sure your design will scale accurately without causing any kind of obstruction.
Location, location, location
Another critical element in scaling your sign to the right size is its eventual location. This is the best way to begin to understand the optimal size for your new signs.
Just looking at the sign’s intended location should give you an idea of the right scale for your sign. If you’re competing with other businesses on a busy high street, take a look at what seems to work best in terms of size and design.
If your sign is intended to be displayed at eye level, you’ll need to to make it readable without your customers having to take a step back. If it’s being displayed at an elevated location, then it should be clear enough and big enough to be seen from street level.
Link size and design
These are the two factors that are most closely linked when it comes to creating proportional signs. You’ll start with a finite space where the sign is designed to be installed, but don’t be tempted to fill it all with information. Instead, prioritise your company name and determine how legible that will be from a distance.
Now start to work on the rest of the design, adding your elements individually to create the most harmonious aesthetic focused around the key text. This should help you to visualise the size of text and the size of sign that will work best in the given space.
Don’t forget your budget
Another important consideration will be the size of your budget. After all, the bigger the sign, the bigger the budget required, so you may want to scale back your original ideas if you’re in danger of going over your maximum budget.
Creating professional signage in East Sussex
When it comes to creating fantastic signs, it’s all about perception. This is the first impression a potential customer has of your building, so you need to get it right. The easiest way to do that is to work with us at The Sussex Sign Company – we’ll help you maximise your ROI with the perfect sign, so contact us today.