The New Division The Sussex Sign Company opened our Sussex Clothing division in January 2021, shortly after opening our Sussex Banners division. Since starting this division, we have been able to help over 100 clients with their branded clothing needs. We decided to branch out into branded clothing to be able to offer our clients… Continue reading The Sussex Sign Company has a new exciting division!
Tag: Advertising
10 Tips For Effective Wayfinding Signs
Do you know how to find your way? Whether you need signs to direct customers around your store, or wayfinding signs for an exhibition or display in West Sussex, there are certain fundamental rules you’ll need to follow to create the most effective signs. Creating effective wayfinding signage is an art, and there are a… Continue reading 10 Tips For Effective Wayfinding Signs
Signage History – The Ghost Signs Of London
Have you ever half glimpsed a faded piece of signage in London? Then you’ve seen a ghost sign, one of the fascinating pieces of signage history that can still be seen around the capital. These fading adverts, like the Hovis sign in Haringey and the Bovril sign in Brixton, have endured over the centuries and… Continue reading Signage History – The Ghost Signs Of London
Signage for Sponsors: Connection and Communication
Event sponsorship, in London and across the country, connects your business to the community while communicating a positive brand message. Signage for sponsors is a savvy way to raise awareness of your brand, drive traffic towards your business and ultimately create more sales opportunities. Innovative signage puts your sponsorship front and centre for maximum impact.… Continue reading Signage for Sponsors: Connection and Communication
Temporary Signs: Why, When and What?
Wherever your business is, from London to Edinburgh, the chances are that you’ll need temporary signs. You could be thinking ahead to the winter sales or considering running your own pop-up shop or restaurant for a few weeks or months. Whether your business is well-established or seasonal, temporary signs are lightweight, cost-effective and durable enough… Continue reading Temporary Signs: Why, When and What?
Signage Choices: Why your office needs digital wallpaper
When a client enters your London office, what impression does it make on them? If your first impressions could do with smartening up, consider new signage in the form of digital wallpaper. This is the innovative way to combine colour, pattern and corporate messaging in one aesthetic package that delivers real design punch with a… Continue reading Signage Choices: Why your office needs digital wallpaper
What’s The Truth About Branding And Signage?
What is the truth about branding and signage and branding. Want to stand out from the competition? Need greater brand recognition? Then you need exterior and interior signs that are clear, coherent and well-designed. Of course, you’ll have to do that yourself because no sign company is capable of creating the great design you need… Continue reading What’s The Truth About Branding And Signage?
Creating Killer Vehicle Livery For Your Food Truck Is A Piece Of Cake
If you want to stand out in the East Sussex food truck scene, eye-catching vehicle livery is a smart investment. Using van graphics is a great way to drive brand recognition, engage your customers and boost your sales – and your truck will look pretty enticing, too! But how do you create vehicle livery that… Continue reading Creating Killer Vehicle Livery For Your Food Truck Is A Piece Of Cake
The Psychology Of Signage And Making It Work For You
If you’re struggling to break through the visual noise and get your business noticed, you may need to resort to psychological warfare. At least, you might need to look at the psychology of signage in order to break through and connect with your audience. Signs can increase sales, drive customer loyalty and improve the customer… Continue reading The Psychology Of Signage And Making It Work For You
The Rules Of Good Signage
Good signage earns attention, and it doesn’t bully your audience. But how do you know what a good sign looks like? Know your objectives It’s always tempting to put brand awareness top of your list of objectives, but how do you intend to measure what that looks like? Instead, bind your objectives to clear metrics… Continue reading The Rules Of Good Signage