Signage For Temporary Use: Why, When And What?

Wherever your business is, from London to Edinburgh, the chances are that you’ll need temporary signage. You could be thinking ahead to the winter sales or considering running your own pop up shop or restaurant for a few weeks or months.

Whether your business is well established or seasonal, temporary signs are lightweight, cost-effective and durable enough to promote your business in the short term.

Why you need temporary signage

Temporary signs are the savvy way to communicate time-limited information to your customers in an eye-catching way. You may want to promote a seasonal product, a temporary exhibition or event, or even a flash sale. Temporary signs are lightweight and portable, they can be installed anywhere without the need for specialised hardware and expertise and they are typically low cost to manufacture.

The lower price point means you can afford to buy enough signs to make a real marketing impact with greater reach. Opt for recyclable materials and you’ll be able to dispose of your signs after use in an environmentally sustainable way.

When do I need temporary signs?

Look around and you’ll find temporary signs everywhere, advertising sales and providing directions. You’ll even find them providing safety information on construction sites. Whenever you have an event or product to promote that has a maximum shelf life of around 3 months, temporary signage is the answer – from banners and A frames to flyers and posters.

What are the right materials for temporary signs?

There are all sorts of materials you can consider for temporary signs, all with their own advantages and disadvantages. For example, posters are a quick and easy way to get the word out to your customers, but their lack of durability means they damage easily in wet and windy conditions.

Foam board is a popular choice, thanks to its relative durability – properly looked after, foam board signs can last up to 2 years. Lightweight and easy to hang using tape, foam board can be printed to extremely high standards and the combination of this material with a knockout design can give your signs plenty of impact.

Foam board signs don’t stand up to rain and wind too well, but if the conditions are right, they can be displayed outdoors to great effect. They’re also rigid, so if you intend to keep them for the same event next year, you’ll need a place where they can store flat.

Sandwich boards may have been banned in central London, but a snappy slogan gives this type of advertising plenty of seasonal pizzazz. Who knows, you could even end up on Instagram! They may be bulky, but if you use reusable graphics, they will have the versatility you need from a temporary sign solution.

For annually occurring events, a vinyl banner is a smart solution. Extremely durable banners can last for years without looking weathered or shabby and are easy to mount using rope or even cable ties. When you’ve finished using them, just roll and store.

Seasonal signs from the Sussex Sign Company

If your business needs seasonal signs as part of your marketing mix, we can help. At The Sussex Sign Company, we ensure the best possible ROI for our clients, so contact us today.

Signage For Wayfinding In London: What It Means For Your Business

Wayfinding signage is essential in cities like London, where the ability to navigate on foot is paramount. In fact, the term wayfinding was coined in the 1960s as part of a study into what became known as ‘city legibility’.

Of course, the capital already has one of the most easily recognised and useful wayfinding documents in the world. The underground map not only makes navigating the transport system a breeze, but 45% of pedestrians also find it a valuable aid to walking the city.

The 2012 Olympics saw efforts to put a coordinated wayfinding scheme in place across the capital, with a suite of walking and digital maps and a smartphone app creating a unique and cohesive visual identity that made the city easy to navigate. So what can your business learn from this city legibility experiment?

Ask the right questions

When you’re designing a wayfinding scheme for your business, you need to understand your clients’ needs. Imagine the silent questions that they will ask when navigating your premises – your signs should be able to answer more sophisticated enquiries as well as the basics.

Putting yourself quite literally in your clients’ shoes and walking your site will give you the level of detail and understanding you need to answer those questions and determine the clearest routes.

Be consistent and accurate

The best wayfinding signs allow for seamless navigation so the client arrives where they need to be almost without realising it. The city legibility scheme achieved a consistency of look across its suite of signs and apps to guide visitors to discover the city without being nannied.

Where it sometimes fell down was on the accuracy of the signs and their measurements. City dwellers have complained of inaccurate information and even signs mounted the wrong way up. Attention to detail and accuracy is critical whether you’re providing signs for identification, direction or information. Focusing on effectively orienting your clients will make navigation as easy as possible.

Focus on creativity and innovation

One thing this legible city scheme got right, and that has made it a gold standard for similar schemes across the world, is the flawless blend of creativity and innovation. The scheme made use of apps and technology to make digital signage more appealing and effective and the monolithic column design created a series of landmarks for easy orientation.

Combining fun and functionality allows you to inject your business personality into your wayfinding signs, or lets you inject some of your online presence into your offline world. Colour coding, unique branded imagery and compelling themed graphics that integrate with your company’s USP will all attract your visitors’ attention and create a compelling and creative scheme.

High quality wayfinding signage

Of course, navigating the complexity of a big city presents challenges that wayfinding for your office complex or retail premises are unlikely to face. But that doesn’t mean you can’t take the key findings of a legible city scheme and incorporate them into your own seamless scheme.

If you’re interested in finding out more about creating wayfinding signs that reflect and reinforce your brand image, while getting your clients and customers where they need to go, contact The Sussex Sign Company today.

Signage Fails And How To Avoid Them

Creating signage for your London business can seem like a nightmare and it’s easy to get it wrong. Nailing the design and readability, choosing the right materials and displaying your logo correctly are all time-consuming. It can seem easier to spend time and money on your website and forget your sign altogether, and that’s the biggest fail of them all – a stellar sign can do wonders for your brand appeal and integrity.

These hints and tips should help you avoid the most common fails and help you create killer signs that tie all your marketing channels together in your bricks and mortar premises.

Common design fails

There are three obvious design faults that can spoil the impact of your design: lack of contrast, the wrong choice of font and poor character spacing.

Your signage should incorporate your brand colours, but don’t be afraid to use a high contrast background, against which your logo and lettering can really pop.

When it comes to choosing fonts, classic san serif styles are always easier to read than gothic or handwriting style fonts and legibility is the name of the game. While your font can reflect the personality of your business, when it comes to Comic Sans, just don’t!

Spacing is all about creating an aesthetically pleasing look that is easy on the eye. A couple of useful tips are to measure and measure again, to make sure your letters don’t end up climbing up the side of your sign. And always use a template to ensure proper spacing for letters that can butt up to each other and those that can’t.

Size matters

It’s not just about readability, but do you know what your logo looks like when inflated to the right size for your new sign? You only have to Google ‘sign fails’ to identify seemingly innocent logos and images that went horribly wrong.

But size is a serious issue when it comes to creating signs that have maximum impact while retaining readability and legibility. From a viewing distance of 30 metres/100 feet, each letter needs to be 10cm/4 inches tall with a balanced negative space all around – you’ll need to factor this in when creating fascias and it may impact the installation location.

Material world

Do you really need premium materials for the sign you have in mind? Or will a minor upgrade ensure that your signs has a longer lifespan? Always choose the right quality of materials bearing in mind installation and location – what works for one business may not work for yours, and materials that perform well in one location might let you down if your installation is particularly exposed.

Avoiding signage fails with The Sussex Sign Company

If you’re fully invested in the success of your business, you won’t want to forget about your offline branding. Getting it right can have a huge impact on the way your business is perceived, and a well designed and executed sign can speak volumes about your brand.

At The Sussex Sign Company, we’ll help you avoid the obvious fails to create signs that promote brand recognition and maximise your return on investment. Contact us today to start maximising your offline business assets.

Signage Size Matters So Get The Right Size For The Job

When it comes to creating eye-catching signs for your London business, size really does matter. It’s critical that you get the sizing right when it comes to signage – too large and you can ruin the aesthetic of your premises, too small and you’ll never get noticed and your potential customers will never know who you are.

The optimum size for your signs is one that catches the attention of passersby and is easily read from a distance. The easiest way to take a rough gauge is to step away from your premises and view them as a customer would. Proportionality is key when you’re sizing your signs – try not to let them dominate or be so large they block the natural light.

Measure twice, design once

When you’re taking measurements for your signs, be careful to factor in any windows and doors. Your signs should never block the light or stop customers being able to enter your premises. Measure and remeasure to make sure your design will scale accurately without causing any kind of obstruction.

Location, location, location

Another critical element in scaling your sign to the right size is its eventual location. This is the best way to begin to understand the optimal size for your new signs.

Just looking at the sign’s intended location should give you an idea of the right scale for your sign. If you’re competing with other businesses on a busy high street, take a look at what seems to work best in terms of size and design.

If your sign is intended to be displayed at eye level, you’ll need to to make it readable without your customers having to take a step back. If it’s being displayed at an elevated location, then it should be clear enough and big enough to be seen from street level.

Link size and design

These are the two factors that are most closely linked when it comes to creating proportional signs. You’ll start with a finite space where the sign is designed to be installed, but don’t be tempted to fill it all with information. Instead, prioritise your company name and determine how legible that will be from a distance.

Now start to work on the rest of the design, adding your elements individually to create the most harmonious aesthetic focused around the key text. This should help you to visualise the size of text and the size of sign that will work best in the given space.

Don’t forget your budget

Another important consideration will be the size of your budget. After all, the bigger the sign, the bigger the budget required, so you may want to scale back your original ideas if you’re in danger of going over your maximum budget.

Creating professional signage in East Sussex

When it comes to creating fantastic signs, it’s all about perception. This is the first impression a potential customer has of your building, so you need to get it right. The easiest way to do that is to work with us at The Sussex Sign Company – we’ll help you maximise your ROI with the perfect sign, so contact us today.

Signage Trends That Make Your Business Instantly Instagrammable

Social media is a brilliant tool for building your brand. With 3 billion people worldwide now using social channels to directly connect to their favourite brands, shares and likes are some of your best marketing weapons. If you’re a business in a major global city like London, you can’t afford not to have a business that’s Instagram-ready. But is your signage up to the job?

If you’re a business that relies on social interactions, then you’ll know that Instagram is one of the best social media platforms for business, with over 71% of global Instagrammers falling into the 35 and under demographic. There’s also a near perfect crossover with YouTube, with 95% of Instagrammers also using the video platform. That’s a lot of influence.

So where do signs fit into the equation? If you’re encouraging customers to snap and share, you need your branding to be absolutely on point. If a picture paints a thousand words, tired and worn looking signs are a quick way to put a dent in your brand image when they’re all over Instagram.

Signage: is yours Insta worthy?

If social is part of your marketing plan, then it pays to step outside of your business and ask yourself some questions. Try snapping some selfies with your signs in the background – do they look exciting, fresh and inviting, or could you be doing better? Do you need additional signs to create a more customer-friendly experience or could your entire branding do with a makeover to create a more Instagrammable result?

If you’ve dismissed Instagram as a platform for your business, here’s a statistic to make you think again. 60% of Instagram users – that’s upwards of 600 million people daily – search for new brands and products on Instagram. Is that a market your business can afford to miss out on?

Get started by looking for similar businesses and seeing how they use their Instagram account and the kinds of images that guests are taking and posting. How does your signage measure up? Whether your brand would benefit from a minor refresh or a major overhaul, putting yourself in your customer’s shoes will give you the advantage of making yourself Instagram friendly.

Getting up to speed

If influencing Instagram is your goal, then investing in new signs and impactful branding is critical. If your aim is to get your brand on a social platform in a way that positively impacts your marketing, then you need to work with the professionals to create consistent and eye-catching signs that are worth sharing.

Consider illuminating your signs with low energy, low cost LEDs to ensure they’re well lit and more than just the background to a customer’s selfie. Innovative lighting effects created with channel letters allow your sign to project a message at all times of the day and night.

Professional signs in Sussex

At The Sussex Sign Company, we can create the kind of signs that influencers will take notice of. We can help you stand in your customer’s place and create branding that makes the most of Instagram’s social reach. Contact us today for more information on new signs for your London business.

Signage: 3 Trends Your Food Business Needs To Know About

If you own a food business in London, you’ll constantly be on the lookout for savvy marketing to give you the edge. Sometimes it pays to go back to basics and take a look at the way your signage is performing when it comes to advertising your cafe, pop up or food truck.

Your signs are still the best way to differentiate your business. But to make you stand out from the crowd, you need to make some intelligent decisions about the signs you use to get customers to queue around the block for your food. These are just some of the biggest food sign trends that you’ll want to make the most of.

Branding your signage

It’s time to toss out any generic signs and get branding savvy. The creation of a suite of signs that reflects your brand colours, logo and messaging communicates to internal and external customers and delivers a professional edge for your business.

Work with a professional designer to incorporate your existing branding or to work on a new personality for your signs. Customers want to connect with you as part of their experience and well-designed signs have a part to play in that personalisation.

Connecting online and offline signs

The chances are your business has a high level of social engagement. You probably use Instagram to post images of delicious plates and Twitter and Facebook to keep customers up to speed with specials and discounts.

You need to connect the dots between online and offline and make sure your social contacts are included in your signs, so your customers know where to find you online. Street signage is ideal for the task – include a witty or motivational phrase on your A-frame board and encourage your customers to share on your social networks to reinforce the message.

Explore vinyl wraps

If your business is based out of a food truck, then a vinyl wrap is a marketing opportunity you can’t afford to miss. Wrap your truck with images of tasty food or even your menu and you’ll stand out from the crowd.

But vinyl isn’t just for vehicles. This type of non-disruptive advertising is also perfectly at home in your bricks and mortar cafe. Add mouthwatering images, a thought-provoking message or some well thought out branding and your digital wallpaper will become an instant Insta trend.

Vinyl wraps or digital wallpaper are also ideal for time-limited campaigns or to make the most of your interior space. Eye-catching and engaging, this type of marketing is the smart way to make the most of every inch of your real estate, static or mobile.

Help your London food business stand out Now more than ever, it pays to have a serious sign strategy. Rather than sticking up a generic sign and forgetting about it, taking the time to understand how your business comes across to your customers and creating flexible signs that attract across a range of marketing channels will mark you out from the competition.

At The Sussex Sign Company, we specialise in maximising your return on investment, so contact us today to find out about flexible signs for your business.

Signage Design Trends You Need To Know About In 2019

Signage design in London is more important than ever. In fact, the biggest brands in the world are sitting up and paying attention to the importance of signs which means they’re now evolving into something new and exciting. From clever use of vinyl wraps and negative space to vintage and minimal design, the future looks bright.

Safety first

The love affair with glass in our public spaces shows no signs of diminishing with the transparent Tulip Tower set to become London’s tallest skyscraper. However, glass as a construction material has a raft of safety issues, not least of which is people walking into glass walls!

Anti-collision decals are a chic and practical way to prevent injury, but they can also be used to create industry-relevant displays and marketing while fulfilling their safety purpose. If you don’t have glass walls, create an eye-catching window display using vinyl.

Nice and easy

The days of over-complicated signage are over. For modern marketers, an interest in minimalism and pared back design is all about ease – no one wants to look as if they’re trying too hard.

Out go over complicated logos and messages in favour of sleek and straightforward designs that communicate their message in a simple and uncluttered way. Channel letters and halo lighting are one smart way to keep your signs slick and contemporary.

Use negative space creatively

With the rise of digital wallpaper, there’s no excuse not to get creative with those blank walls. Inject some brand personality and key into the trend for bright pops of colour and bold graphics by making the most of all the negative space in your premises – especially if you have oddly shaped walls or curves that can really make the most of a quirky and eye-catching design.

Try one of the new dynamic and highly detailed hand-drawn style illustrations. Or be influenced by the mainstreaming of futuristic influences such as geometric shapes, abstraction and 3D. Colour palettes are moving away from muted minimalism to a new bright palette that’s intense and vivid, adding a real playfulness to your business graphics.

Go retro

Vintage signs are having a moment, their strong typography and fun colours keying into a sense of nostalgia that millennials find appealing. Think vintage painted designs and neon lighting then replicate the look in the latest materials using LED illumination for beautiful, long-lasting and sustainable signs.

Use bold and easy to read fonts that project individuality and innovation and don’t be afraid to move away from the overly professional to the relaxed and relatable – personalisation is set to be an even bigger part of the customer experience in the future.

Professional signage for your business

You may not be a mega brand but that doesn’t mean you can’t borrow some of their tricks. To keep your brand relevant over the coming year, please contact the Sussex Sign Company. We can advise you on a range of sign solutions designed to maximise the return on your investment thanks to our end to end service from design to installation.

5 Elements Of Effective Signage Design

Signage design is important so when you’re investing in new signs for your London business, you need to know that they’ll stand out from the crowd. From illuminated signs to wayfinding signage, how do you create eye-catching signs that really work? What are the elements that create successful signs that deliver a good return on investment?

Creating an effective and show-stopping sign is about more than carefully considering specific elements like fonts and colours. It’s about more than a sign simply looking good or being in the right place. Good signs are part of the story that your business tells about itself.

Aesthetics that create a connection

The way you convey your message can create an emotional connection with customers. A dull and plain sign can contain the same information as an aesthetically pleasing one, but a beautiful sign will always create more of a direct response in your customers. Be careful about the interplay of design elements and create something that is pleasing to the eye for maximum impact.

Supplying the right information

Signage design and information go hand in hand, with the essential information delivering the functionality to support the aesthetics. Ask yourself whether your sign includes the details you’d expect to see as a customer – is every piece of information essential, or can you reduce the amount of text yet communicate your message just as effectively, or more so?

Remember signage legibility and readability Beautiful graphics and punchy, well-chosen information will only take you so far. Now that you’ve captured your customer’s attention, they must be able to read your sign and absorb the information at a glance. However, it’s at this stage in the design process that things can go awry, particularly if you get the scale wrong. Charming graphic elements can assume monstrous proportions and elements can look out of whack with each other.

You should also be designing for accessibility. Design for your visually impaired clients and everyone will benefit from the clear and legible signs you create.

Boost your brand

However accessible your design, with perfectly balanced graphic elements and a strong, punchy message, you can still come unstuck. One of the benefits of creating successful signs is to boost brand recognition and identification. However, if your sign doesn’t connect with your brand, then it won’t connect with your customer to deliver that brand boost.

It’s not difficult to connect your brand with your signage – you can create consistency with the use of logos, straplines, brand colours and typography. If you’re not happy with those elements, then a new suite of signs could be the opportunity for a rebranding exercise.

Create a customer experience

Your signage design is all part of creating a welcoming environment that delivers a customer experience that’s superior to the other guys. By creating signs that are a seamless extension of your overall brand identity, you’re delivering another piece of the experience that customers will want to tweet and share.

Delivering effective signs

At The Sussex Sign Company, we’ll work with you to create effective signs that maximise your return on investment. Whether you’re in London or the South East, contact us and our end to end service will deliver signs that get Instagrammed and help you to create an experience that’s beneficial for your clients and your brand.

Getting The Most Out Of Your Seasonal Signage

It’s the season to be jolly and really nail your seasonal signage displays. Christmas is a huge opportunity for your business to get creative with your promotions and to design signs that really provoke your customers interest. Whether you’re wrapping a vehicle with a seasonal scene or creating a POS display with digital wallpaper, here’s how to give your brand a holiday twist and get the best out of your seasonal marketing.

Why you need seasonal signage

When you need to create eye-catching festive displays fast, signs are an easy way to make things happen. Banners and posters can feature traffic-building text that drives footfall through the door. Add a festive note to wayfinding signs with vinyl decals or use them to add seasonal marketing messages to your company vehicles.

Seasonal themed signs will attract your customers attention, increasing your ROI. Don’t forget to add a QR code or unique URL, so you can measure your most successful marketing strategies and build on them for your next seasonal campaign.

Think outside the box

Seasonal signs benefit from being used as part of a narrative, so decide on your story. Instead of Valentine’s, think Cupid’s Arrow, and instead of Christmas, think Nutcracker or the Snow Queen. The more sophisticated your theme, the more sophisticated and engaging the display you can create.

Turn on the lights

If you haven’t previously used illuminated signs, now could be the time to start. With low cost LEDs, you can create astonishing lighting effects with exceptionally low running costs. It’s a quick and easy way to add some pizzazz to both interior and exterior signs and it will help you to stand out on the high street.

Lighting effects should be bold enough to grab the attention of passers-by and hold it, so be bold. A combination of shape and colour can be used to great effect, especially if you think beyond the usual seasonal cliches to create some dazzling effects – if the competition are using red, change your signs with a bold fuchsia.

The benefits of seasonal branding

It’s relatively simple to up your seasonal branding game – an update to your website colours, promotional materials with a seasonal theme and a seasonal twist on your logo. Replicating these changes across your seasonal signage reinforces your branding and creates a consistent and professional image.

Tapping into the seasonal appeal can make your brand look active and dynamic and encourages that personal connection that all brands thrive on – think Starbuck’s famous holiday cups for inspiration. Changing your brand with a few tweaks and a focus on upgrading your signage can reap big benefits by reinvigorating your customers’ interest in your brand, resulting in greater engagement and an uptick in sales.

Season’s greetings

If your West Sussex business wants to make an impact this Christmas – or Valentine’s Day, summer holidays or Halloween – try thinking outside the box and exploring the huge range of signs designed to support your seasonal marketing efforts. At The Sussex Sign Company, we specialise in maximising the ROI on your signs all year round, so why not call us today or email our team and see how we can help you get the most out of your next seasonal campaign?

Best Practices To Boost Your Signage ROI

Signage best practices can be used to enrich the customer experience and reinforce your brand. But how do you create well designed signs that enhance success for your West Sussex business, while delivering a quantifiable return on your investment? These are the three most effective strategies that can help you integrate signs as part of a successful business strategy.

Integrate signs into your design strategy

Well thought through and designed signs can make a contribution to the customer retail experience that can be directly evaluated in increased sales. The trick is to deliver clear and consistent branding and uniquely dynamic displays that attract consumers and become part of your brand equity. Following best practice for readability, informational clarity, uniqueness and viewing enjoyment can directly impact on the success of your signage and your bottom line.

Keeping you user at the heart of the design strategy can be a primary factor for success. Starting with defined user personas, your design should respond to the way your customers think and act. Iterative design processes deliver signs that enhance the user experience to retain existing customers and attract new ones.

Value propositions and signage

Make it part of your business strategy to award excellence in sign creation. Focus on engaging all stakeholders from the local community to develop unique design strategies that engage and drive both brand recognition and customer loyalty. Never look at sign development in isolation, but always as part of a deeper commitment to enhancing the customer experience and the local built environment.

Using experienced professional designers will allow you to embed great design at the heart of your brand signage strategy. Visualising and implementing design solutions that are closely mapped to the customer experience will build excellence into the design process and help to optimise your return on investment.

Increase collaboration

Signs don’t exist in a vacuum. In fact, they’re increasingly integrated into the architectural elements of the retail environment. Advances in the way that signs are fabricated and the materials used have raised the profile and value of signs, creating high quality landmark elements and unique environments for high concept stores.

High quality signs that are manufactured and installed effectively will reinforce the quality of your brand and should be central to your marketing strategy. Leading retailers who are design-centric and who focus on developing great signs can expect a three times higher return on investment per square foot of retail space than businesses that don’t pay attention to attributes like legibility, appropriate scale and viewing pleasure in their signs.

Using end to end services to boost your ROI

At The Sussex Sign Company, we offer a fully integrated signage service. This means that we can guide you through every part of your sign’s development, from design to installation. That leaves you free to develop user profiles and research the user experience to develop effective design strategies for our graphic artists to implement. We’ll collaborate with you at the manufacturing stage to ensure that your signs are created from the most appropriate materials to enhance the value of your premises and create a unique architectural feature that gives your business the edge. If you want to find out more about maximising your ROI with integrated sign services, contact us today.