Signs Turn Away Shoppers

Business owners in Chalfont St Peter, Buckinghamshire, have attributed a sudden decline in trade to the presence of road signs in the area.

Transport for Buckinghamshire is carrying out essential roadworks on the high street for the next couple of months. Shop owners believe that people have been turned away from the area by signs stating that work will not be finished until June.

Proprietor, Michael Nash, said: “The signs and the length of work [have] halved our trade and the place is like a ghost town. People are avoiding the village, they think it’s going to be chaotic. It’s the worst week in 25 years.”

Pauline Dainton, who has worked in the village for more than two decades, said: “The works are having a devastating effect on all the village and the shops are really having difficulty.”

Transport for Buckinghamshire promised to add to the existing signage, stating: “We will of course do our utmost to complete the work swiftly and… ensure that the additional signs are in place for maximum effect.”

Here at The Sussex Sign Company, we recognise that the wording and placement of signs can be immensely important. Unfortunately, shop owners in Chalfont St Peter seem to be discovering this at their expense.