With the wider economy showing more signs of recovery, there is a growing feeling of optimism within the signage industry about the future. The outlook for 2014 is looking considerably healthier than it has in the past, with increased orders and new technology coming to the market.
Developments within the industry have enabled companies to have a greater appeal to customers and to widen their target market. More are investing in wide format printers, which can increase their portfolio. They allow shorter print runs to be completed at cost effective prices, as well as the ability to personalise individual items.
Even with this renewed confidence in the industry, some experts still feel that the market will have more tough times over the coming year. The increase in electronic media, the squeezing of retail spaces and sustainability requirements, will all have an impact on the performance of signage companies. However, those companies that take advantage of new techniques and think further afield, will be better placed to move forward.
Here at The Sussex Sign Company we can help our customers with a wide range of signage requirements, from shop signage and vehicle wrapping to illuminated signage and pop up displays.