If you own a food business in London, you’ll constantly be on the lookout for savvy marketing to give you the edge. Sometimes it pays to go back to basics and take a look at the way your signage is performing when it comes to advertising your cafe, pop up or food truck.
Your signs are still the best way to differentiate your business. But to make you stand out from the crowd, you need to make some intelligent decisions about the signs you use to get customers to queue around the block for your food. These are just some of the biggest food sign trends that you’ll want to make the most of.
Branding your signage
It’s time to toss out any generic signs and get branding savvy. The creation of a suite of signs that reflects your brand colours, logo and messaging communicates to internal and external customers and delivers a professional edge for your business.
Work with a professional designer to incorporate your existing branding or to work on a new personality for your signs. Customers want to connect with you as part of their experience and well-designed signs have a part to play in that personalisation.
Connecting online and offline signs
The chances are your business has a high level of social engagement. You probably use Instagram to post images of delicious plates and Twitter and Facebook to keep customers up to speed with specials and discounts.
You need to connect the dots between online and offline and make sure your social contacts are included in your signs, so your customers know where to find you online. Street signage is ideal for the task – include a witty or motivational phrase on your A-frame board and encourage your customers to share on your social networks to reinforce the message.
Explore vinyl wraps
If your business is based out of a food truck, then a vinyl wrap is a marketing opportunity you can’t afford to miss. Wrap your truck with images of tasty food or even your menu and you’ll stand out from the crowd.
But vinyl isn’t just for vehicles. This type of non-disruptive advertising is also perfectly at home in your bricks and mortar cafe. Add mouthwatering images, a thought-provoking message or some well thought out branding and your digital wallpaper will become an instant Insta trend.
Vinyl wraps or digital wallpaper are also ideal for time-limited campaigns or to make the most of your interior space. Eye-catching and engaging, this type of marketing is the smart way to make the most of every inch of your real estate, static or mobile.
Help your London food business stand out Now more than ever, it pays to have a serious sign strategy. Rather than sticking up a generic sign and forgetting about it, taking the time to understand how your business comes across to your customers and creating flexible signs that attract across a range of marketing channels will mark you out from the competition.
At The Sussex Sign Company, we specialise in maximising your return on investment, so contact us today to find out about flexible signs for your business.