Signage For Temporary Use: Why, When And What?

Signage for temporary use: why, when and what?

Wherever your business is, from London to Edinburgh, the chances are that you’ll need temporary signage. You could be thinking ahead to the winter sales or considering running your own pop up shop or restaurant for a few weeks or months.

Whether your business is well established or seasonal, temporary signs are lightweight, cost-effective and durable enough to promote your business in the short term.

Why you need temporary signage

Temporary signs are the savvy way to communicate time-limited information to your customers in an eye-catching way. You may want to promote a seasonal product, a temporary exhibition or event, or even a flash sale. Temporary signs are lightweight and portable, they can be installed anywhere without the need for specialised hardware and expertise and they are typically low cost to manufacture.

The lower price point means you can afford to buy enough signs to make a real marketing impact with greater reach. Opt for recyclable materials and you’ll be able to dispose of your signs after use in an environmentally sustainable way.

When do I need temporary signs?

Look around and you’ll find temporary signs everywhere, advertising sales and providing directions. You’ll even find them providing safety information on construction sites. Whenever you have an event or product to promote that has a maximum shelf life of around 3 months, temporary signage is the answer – from banners and A frames to flyers and posters.

What are the right materials for temporary signs?

There are all sorts of materials you can consider for temporary signs, all with their own advantages and disadvantages. For example, posters are a quick and easy way to get the word out to your customers, but their lack of durability means they damage easily in wet and windy conditions.

Foam board is a popular choice, thanks to its relative durability – properly looked after, foam board signs can last up to 2 years. Lightweight and easy to hang using tape, foam board can be printed to extremely high standards and the combination of this material with a knockout design can give your signs plenty of impact.

Foam board signs don’t stand up to rain and wind too well, but if the conditions are right, they can be displayed outdoors to great effect. They’re also rigid, so if you intend to keep them for the same event next year, you’ll need a place where they can store flat.

Sandwich boards may have been banned in central London, but a snappy slogan gives this type of advertising plenty of seasonal pizzazz. Who knows, you could even end up on Instagram! They may be bulky, but if you use reusable graphics, they will have the versatility you need from a temporary sign solution.

For annually occurring events, a vinyl banner is a smart solution. Extremely durable banners can last for years without looking weathered or shabby and are easy to mount using rope or even cable ties. When you’ve finished using them, just roll and store.

Seasonal signs from the Sussex Sign Company

If your business needs seasonal signs as part of your marketing mix, we can help. At The Sussex Sign Company, we ensure the best possible ROI for our clients, so contact us today.