When it comes to outdoor advertising, a vehicle body wrap offers one of the lowest costs per impression. A well designed and executed custom vehicle wrap gives you plenty of strategic versatility for both long and short term campaigns and really demonstrates your company’s creative side.
In fact, if you want to target local customers in Seaford, there is no better way than by using car advertising wraps and driving, or parking, in the centre of town. You’ll raise awareness of your product or campaign if your vehicle is seen in busy areas, at sports events and trade shows.
Beyond their versatility and brand consistency, the use of a vehicle body wrap has some non-marketing benefits, too. A car vinyl wrap cost is a fixed cost, and this weather resistant outer wrapping will protect your vehicle’s paint work from damage, adding to its resale value.
You’ve done your research, and now you’re ready to invest in one of the most powerful and economical advertising tools around. So how do you find the best sign company in Seaford, to create vinyl wraps that will boost your visibility and target the right audience?
What services does your sign company offer?
Ideally, your sign company will have a range of integrated services from concept and design through to installation. You can use separate companies for each stage of the process, but it’s more cost effective if you can integrate the different stages of the process.
However, design is critical in creating a car wrap that attracts the eye, so don’t be tempted by a sign company that offers great printing or installation services at the expense of an eye-catching design.
Why great design matters
You need a sign maker who understands that an effective vehicle vinyl needs to work consistently with your existing branding. They should create a car wrap design that uses the right font and an accurately produced logo, combined with colour coordination and image quality for an outstanding result.
Whichever sign company you’re considering, ask to see their portfolio to assess the quality of their designs. If it takes more than 5 seconds to understand what product or message is being sold, then that design is a failure. If you can control the rights to your own design, then you’ll be able to use it in future. It may be that you have a talented designer on your team – however, it pays to make use of professional car wrap design expertise to get it absolutely right, for maximum impact.
One final thing to consider is whether your campaign will be long or short term, as this can affect the prominence you give to certain elements of the design. You may even prefer to leave space in a design intended for long term use for short term campaign flashes.
What print and finish technologies does your sign maker offer?
Printing and finishing technologies in car wrap vinyl are constantly evolving, so if you want a particular effect or finish, the chances are that it can be achieved. Vehicle vinyl is one area where there’s no ‘one size fits all’, so it should be relatively straightforward to get what you want when it comes to your vinyl wrap.
When you’re investing in car wrapping, it’s important to use the right media for your needs. If you’re intending that your car wraps become a fundamental part of your long term marketing strategy, then you need to use long lasting and durable cast vinyl. This conforms easily to the contours of your vehicle and will continue to look its best for up to 7 years. For a short term or one off campaign, then an intermediate or calendered vinyl is more cost effective.
Make sure that your chosen sign company offers these products, along with a good quality and durable ink, that will stand up to British weather conditions. Look out for any warranties and guarantees that your sign maker offers, and ask for a sample of printed vinyl wrap to ensure that colour reproduction and stability will give the best possible result for your campaign.
Finally, your sign company should offer at least liquid lamination to protect the investment you’re making in vinyl car wrapping. If your budget can stretch to film lamination, then you’ll experience a better level of protection and easier vinyl wrap removal at the end of its useful life.
A stunning design and outstanding finish won’t mean much if your car wraps are incorrectly installed. A good sign maker will understand that high quality installation is an art, the final piece in the jigsaw when it comes to car wrapping for optimum effect.
Not only will an experienced installer inspect your vehicle before wrapping, they’ll also understand the material they’re working with and exactly what it can and can’t do. It pays to be aware that installation usually involves the use of knives and other sharp objects that can damage your vehicle’s bodywork when improperly used – another reason why experience counts.
A talented and experienced installer will pay attention to detail and will wrap your vehicles in such a way that it maximises the lifespan of the vinyl wrap and offers optimum protection to your vehicles.
Finding the best Seaford sign company for vinyl wraps
If you pay attention to design, printing and installation, you should be able to find an experienced and reputable sign maker who can meet your vinyl car wrapping needs. At the Sussex Sign Company, we specialise in all three, to create vinyl car designs and installations that really stand out from the crowd. If you’d like to know more about the vinyl and sign services we offer, get in touch with our friendly and knowledgeable team via email or phone and they will be happy to help.