LED displays are one of the most rapidly growing sectors in illuminated signage, with a market share expected to reach at least $12 billion by 2020. Advances in technology have made LED the illumination of choice, but is it always the right choice for your business? Before making an investment in illuminated exterior signs, it’s important to know all the ins and outs of LED lighting.
Light up the night
There’s little wonder that LED lighting has risen in popularity. It’s both extremely striking and highly cost-effective, with LEDs lasting up to 60,000 hours, compared to 10,000 hours for fluorescent lighting. Not only will LEDs drive down your replacement costs, but you’ll also experience lower energy costs, with 80-90% energy efficiency.
It’s this efficiency, coupled with the fact that LED bulbs don’t leak mercury and argon like neon signs, that make LEDs the green choice. If sustainability is important to your business, then LEDs are the eco-friendly way to light up the night.
LED signage can take several forms. For example, you might decide to use a fret-cut fascia using backlighting to highlight your logo and text. Or you may prefer to use a halo effect with built up letters. This is a particularly effective and impressive way to create an effect. Great design and layout with clever use of colour will enhance your visual assets and drive brand recognition in a cost effective way. Colour is also excellent for attention generation, giving your LED exterior signs an even greater impact.
What the stats say
Over 70% of your target audience will see your LED signs and be engaged by them. That’s higher than internet, TV and billboard advertising, and a quarter higher than the reach of social network platforms. In fact, 84% of retailers believe an illuminated sign is essential for building brand awareness and engaging with your customers.
LED signage is second to none when it comes to location branding and costs per impression are astonishingly low, at just 4p per thousand impressions. Although the initial installation costs can be higher than other forms of illuminated signage, the rapid returns and effectiveness of a good LED sign can more than recoup the investment.
A long term investment
When it comes to evaluating your business, most customers take around 7 seconds to decide whether they’ll step through your doors or not. Eye-catching and effective signage is the perfect way to create a strong first impression that brings the customer in through the door and then helps them to find you again and direct their friends and family to your business.
At the Sussex Sign Company, we understand that your signs will act as the visual standard bearer for your business for years to come. That’s why we’ll advise you as to the most appropriate illuminated signage solutions, including LED lighting systems, to ensure the best possible return on investment and the best possible visual representation for your business. Contact us via phone or email today to find out more.