Why We Need Public Sector Signage

Why We Need Public Sector Signage

Image of - brushed stainless steel fret cut letters - Sussex Signs

As the backbone of our society, the public sector has to work hard to give us information about our surroundings. That’s what makes public sector signage so important in our modern world – we rely on these signs to help us navigate the built environment or for vital information.

What is public sector signage?

When you enter a town or village, do you notice the ‘welcome to…’ sign? When you pass a building site, do you notice the warning signs? And when you have to visit the hospital, can you find where you’re going? These are all examples of public sector signs that are designed to make life safer, easier and more welcoming for all of us.

Why does it matter?

The more important the message, the more important it is that public sector signage is clear, distinct and has a unified look and feel for consistency and value. Professional looking public signs inspire confidence that everything is working efficiently and effectively, and that we can find the same navigational aids whenever we’re in a public place or building. Consider road signs – if they varied from county to county, they could prove dangerous and unsafe by delivering a confusing message.

Visual consistency and professionalism delivers a clear message that the public take notice of, because it carries the weight of authority. This is vital for road safety, health and for delivering important information that we instinctively take notice of.

Why design is important

When it comes to public sector signs, each panel is there to communicate precise information, informing and guiding the public whether outside or inside. Because of the clear and consistent visual vocabulary required, there are standards and regulations for the design of these important signs.

Signs should be displayed against a contrasting background, and should have a non-reflective surface so they’re easy to read. They should be correctly positioned for maximum visibility and accessibility and should use universally recognised symbols and sentence case, not uppercase lettering.

Using clear and consistent design principles is also important for the private sector when building top of mind awareness.

Innovative uses for public sector signs

Signage can also be used to celebrate achievement, raise awareness and build a positive image. For example, a donors’ wall in a hospital builds recognition, while a mission statement spelled out in bold graphics can really grab the public’s attention. Schools often use achievement walls to celebrate their pupils’ level of attainment. Innovation in public signage can even be used as part of an image building or rebranding exercise across all marketing channels, including social media.

The expert view

At the Sussex Sign Company, we understand that creating and producing high quality public signage can be critical to the way we interact with our environment. From the choice of materials to design and installation, we work to the highest standards to deliver public sector signage that meets all your requirements. If you’re in East Sussex and you’re looking for professional signage, please contact us via phone or email for further details on how we can work with you to create the signage you need.

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