Five Best Practices When Creating Retail Signage

Your in-store signage is the first point of contact between your retail business and your customers, and critical to creating a valuable customer experience. In fact, 88% of independent store owners surveyed by A.R.E. | POPAI intend to increase their budget for signs and graphics over their previous year’s spend. Retail signs are a highly … Continue reading “Five Best Practices When Creating Retail Signage”






Why Outdoor Signage Is As Important As Facebook

Facebook, Twitter and Instagram. You know you need to have a social media presence, but for a high street business, high quality signage is still a savvy marketing strategy. Nothing builds brand awareness like outdoor signs that are well-designed, well-executed and displayed correctly. Visual communication While your Facebook page can build your digital profile, nothing … Continue reading “Why Outdoor Signage Is As Important As Facebook”






Get The Most Out Of Directional Signage For Your East Sussex Event

Whether you’re organising a charity fun run or a festival, directional signs are a critical part of the audience experience. Here’s how to get the best out of directional signage. Keep it simple They say that less is more, and it’s the smart approach when creating wayfinding signs for your event. Keep the design clean … Continue reading “Get The Most Out Of Directional Signage For Your East Sussex Event”






The Psychology Of Signage And Making It Work For You

If you’re struggling to break through the visual noise and get your business noticed, you may need to resort to psychological warfare. At least, you might need to look at the psychology of signage in order to break through and connect with your audience. Signs can increase sales, drive customer loyalty and improve the customer … Continue reading “The Psychology Of Signage And Making It Work For You”






The Power Of Colour And Vehicle Livery

Did you know the colour of your vehicle livery can actually influence behaviour? If you want to create the biggest impact with car graphics, then you need to pay attention to the colours you use. Evoke a response Colour is capable of evoking an emotional response across a wide range of people, although the perception … Continue reading “The Power Of Colour And Vehicle Livery”






The Sussex Sign Company scores top marks.

When it comes to ensuring the highest levels of health and safety for its staff and customers, The Sussex Sign Company has scored top marks. Based in Portslade, East Sussex, The Sussex Sign Company has a long record of providing some of the most innovate and creative signage in the South East and London and … Continue reading “The Sussex Sign Company scores top marks.”






The Rules Of Good Signage

Good signage earns attention, and it doesn’t bully your audience. But how do you know what a good sign looks like? Know your objectives It’s always tempting to put brand awareness top of your list of objectives, but how do you intend to measure what that looks like? Instead, bind your objectives to clear metrics … Continue reading “The Rules Of Good Signage”






Make An Impact With Vehicle Livery Design Tips

Vehicle wraps are one of the most cost-effective and high-impact ingredients in the marketing mix. However, get the design wrong and you’ve wasted time, energy and money on a failed marketing strategy, while missing the opportunity to promote brand awareness. If you want to understand the fundamentals of good design, these straightforward tips will help … Continue reading “Make An Impact With Vehicle Livery Design Tips”






Does Your Van Need Vehicle Signwriting?

If you’re a London based small business, then you could be missing out on work by not advertising on your vehicle. In the centre of the city, your vehicle can be seen by as many as 3,000 people in an hour. That’s a level of impressions that other forms of marketing can only dream of. … Continue reading “Does Your Van Need Vehicle Signwriting?”






Why Your Sign Company Can Be Central To Delivering A Brand Experience

Whether your retail premises have recently undergone a refit, or you’re designing a walking route around a stately home, the challenges that face you are fundamentally the same: how can I use beautifully designed signage to enhance the brand experience for customers and visitors? The problem that faces you is whether you can use bold … Continue reading “Why Your Sign Company Can Be Central To Delivering A Brand Experience”