How Strategic Signage In London Can Boost Your Sales

Every sign you create is an opportunity for you to communicate with your customers. Consistent messaging helps to communicate your brand’s story to boost recognition, trust and ultimately, sales. Signs no retailer can ignore Your signs should direct, inform and be located for maximum impact. Outdoor signage should create interest and drive customers towards your … Continue reading “How Strategic Signage In London Can Boost Your Sales”






10 Tips For Effective Wayfinding Signage Design And Display

Do you know how to find your way? Whether you need signs to direct customers around your store, or wayfinding signs for an exhibition or display in West Sussex, there are certain fundamental rules you’ll need to follow to create the most effective signs. Creating effective wayfinding signage is an art, and there are a … Continue reading “10 Tips For Effective Wayfinding Signage Design And Display”






How Much Does Vehicle Wrapping Cost?

Want to know how much a vinyl wrap costs? There are a variety of factors that you need to take into account that will impact the price you pay. Invest in a full vinyl wrap and you’ll be in a position to leverage this low cost marketing channel for your business. How is the cost … Continue reading “How Much Does Vehicle Wrapping Cost?”






Compassionate And Dynamic Leadership Leads To Linda’s Business Award Recognition

Organic growth and the desire to work with people’s strengths are behind Linda Edwards’ success as a local business woman. The Operations Director of The Sussex Sign Company received the Highly Commended Award this week at the Johnston Press East Sussex Women in Business Awards – an accolade that is well deserved according to her … Continue reading “Compassionate And Dynamic Leadership Leads To Linda’s Business Award Recognition”






5 Tips For Caring For Your Vehicle Livery

Choosing a car wrap is a smart move for the business that wants to make a great first impression, and then create a lasting one. Properly installed, car graphics can last for at least 8 years, creating millions of impressions whether you’re on the move or parked up outside your business premises. But once your … Continue reading “5 Tips For Caring For Your Vehicle Livery”






Light Up Your Business Signage With The Benefits Of LEDs

Did you know that the per-lumen price of LED bulbs has fallen by a factor of fifty since they first came into use in the 1960s? In fact, LEDs are now so cheap that there’s really no excuse not to use them for your illuminated signs. Still need convincing? Here are the biggest benefits of … Continue reading “Light Up Your Business Signage With The Benefits Of LEDs”






Estate Agent Signs And The Regulatory Landscape

Estate agent boards littering our streets are becoming a notorious eyesore. Before you order your estate agent signs in East Sussex or across the country, it pays to know the regulatory landscape, so you don’t fall foul of increasingly steep fines. The code of practice, as laid down by the property ombudsman, is clear – … Continue reading “Estate Agent Signs And The Regulatory Landscape”






Five Best Practices When Creating Retail Signage

Your in-store signage is the first point of contact between your retail business and your customers, and critical to creating a valuable customer experience. In fact, 88% of independent store owners surveyed by A.R.E. | POPAI intend to increase their budget for signs and graphics over their previous year’s spend. Retail signs are a highly … Continue reading “Five Best Practices When Creating Retail Signage”






Why Outdoor Signage Is As Important As Facebook

Facebook, Twitter and Instagram. You know you need to have a social media presence, but for a high street business, high quality signage is still a savvy marketing strategy. Nothing builds brand awareness like outdoor signs that are well-designed, well-executed and displayed correctly. Visual communication While your Facebook page can build your digital profile, nothing … Continue reading “Why Outdoor Signage Is As Important As Facebook”






Get The Most Out Of Directional Signage For Your East Sussex Event

Whether you’re organising a charity fun run or a festival, directional signs are a critical part of the audience experience. Here’s how to get the best out of directional signage. Keep it simple They say that less is more, and it’s the smart approach when creating wayfinding signs for your event. Keep the design clean … Continue reading “Get The Most Out Of Directional Signage For Your East Sussex Event”