We all know there’s a dip in the property market in the run-up to Christmas. After all, nobody wants the stress of moving into a new home only a few days or weeks before the busiest time of year. However, the quiet period almost always ends as soon as the New Year begins, and people who have been delaying putting their houses on the market or holding off on the start of their search for a new home suddenly see the New Year as a new beginning.
If you own or manage an estate agency, this is one of the most important times in the calendar, and anything you can do to increase footfall and drum up interest can only be a good thing. With competition from other agencies and online agents so fierce, ensuring yours is the go-to agency can be a challenge. So what can you do to make sure that the New Year brings those much needed sales and success? The first place to start is with your shop front.
If you make one New Year’s resolution about your business, let it be that you’ll spruce up your estate agent signage and give the façade of your premises a little TLC as we enter the darker, gloomier winter months. When it comes to attracting new customers, there is little that can have so immediate and impressive an impact as a new sign above the door, so look no further and read on, to find out more about the benefits of sparkling new estate agent signage.
The perks of proper signage
There’s nothing like the dawning of a New Year to fill us all with good intentions and the get-up-and-go we need to make some big changes. After all the fun and indulgence of Christmas, this can be a month of transformations for the better, and that extends from the health kick in your personal life to the little shake up your business premises needs.
For most people, the New Year marks a fresh start, so it’s often the time when people spruce up their homes ready for sale, or begin to trawl Rightmove once again in search of the perfect property. That’s all good news for you, but now you need to capitalise on this sudden rush of interest. In order to attract as many people as possible through your doors, you need more than some nice homes on your books. You need to look the part to the casual passerby in the High Street and pull in customers with a winning shop front.
Giving your estate agents a new, well made and eye catching sign above the door will certainly give you an edge over the competition. People notice change, and seeing your estate agent signage go from tired and lacklustre to bright, bold and beautiful will definitely generate new interest in your business. At this time of year, when the evenings draw in early and the weather can be miserable, a well illuminated sign and shop front will offer a warm and inviting welcome to people out and about in the neighbourhood, encouraging them through your doors and onto your books.
Reaping the rewards of good signage
Giving your premises a little love and care now will pay dividends over the winter months. Poor weather can really affect old or poorly maintained signage, often causing it to look shabby and run-down, all of which puts off potential customers. We have all passed shops, restaurants and other High Street facades, where the signage is falling to pieces and looking a little worse for wear, and you wouldn’t want to join that particular club…
Installing and maintaining new signage will not only make the front of your agency more appealing, it will also speak volumes about your company and the work you do. Like the front door of your home or the clothes you choose to wear, the signage you have fitted reflects something much deeper. Good signage shouts ‘good company’, demonstrating that you care about and take pride in what you do. A bold, beautiful sign suggests that what lies beyond the front doors is similarly promising, whereas poorly maintained and outdated signage doesn’t bode well in any customer’s eyes.
A well made sign is also a memorable one, which is precisely what you need in such a competitive market. If your sign is bold and helps put your brand on a more visible platform, you’re already well on your way to garnering greater interest in your business. People like to see attractive shop fronts, and images including your brand name and colours will stick more clearly in their minds if your signage is distinctive.
A resolution worth keeping
Resolutions are hard to keep – just one last chocolate before the diet starts, just one more weekend before you hit the gym, just one more hour in bed before you start your novel. Whatever resolutions you might have made (and already broken) in your personal life, make new estate agent signage the one you keep for your company’s sake.
With many years’ experience providing bespoke and beautiful signage, the Sussex Sign Company are the number one choice when it comes to providing the best signage solutions for estate agencies everywhere. We can install and help you maintain the new signage your premises needs, so for more information on the services we offer, simply get in touch with our expert team today.