Whether you’re organising a charity fun run or a festival, directional signs are a critical part of the audience experience. Here’s how to get the best out of directional signage.
Keep it simple
They say that less is more, and it’s the smart approach when creating wayfinding signs for your event. Keep the design clean and simple for the biggest impact.
Use colour for visible signage
If the message needs to be simple, you can add interest with colour and fonts. Black text on yellow is highly legible, but you can experiment with your corporate colours. Stick to san serif fonts to create modern and readable signs.
Put signs where your audience are
Don’t restrict signs to certain places. Scatter them visibly throughout the event, so that people always know where the closest toilet or refreshments tent can be found. Make sure you walk the course or the event space before the event to ensure that signs are exactly where they’re needed.
Point the way
Finally, make sure that your signs are unambiguous – arrows shouldn’t be confusing and may need to be supported with other explanatory signs. If you need help to get the most out of your event signage, contact The Sussex Sign Company via phone or email today.