Most consumers spend large amounts of their time looking down at their feet. However, signage makers and customers spend substantial amounts of time and money creating high quality signage that is then positioned high up. In order to combat this imbalance, there are an increasing number of outlets that are starting to use floor signage. Floor signage offers a range of benefits to both customers and consumers. It enables the customer to get their message across in a direct and easily accessible way, whilst enabling the consumer to carry on their lives in the same way. As more outlets take this new product on board, they will create new ways of applying it. These types of signs can be used in a variety of ways and styles. There are just as many methods of differentiating them from other graphics as there are with free standing signs or wall hung banners. The new products that are coming to the market are extremely versatile and durable. They offer different finishes and sizes and can be installed so there is no risk of marking or scratching the design. Here at The Sussex Sign Company we embrace new technology and products, so that our customers have different choices available to them.