A farmer in Lathom, Lancashire, has spoken out after planning officials rejected an appeal to install advertising signs on a stretch of Green Belt land.
Roger Webster erected three signs on private land near Hall Lane in Lathom. Each sign was affixed to a five-metre-high poll and advertised his retail business, Taylors Farm Shop. Mr Webster received a letter from the council informing him that the signs had to be removed because planning permission had not been granted. The farmer and shop owner subsequently applied for planning permission, but his application was rejected.
Planning officials cited the “excessive number, height and design” of the signs, which were deemed to have a “negative impact upon the visual appearance of this part of the Green Belt.”
Arguing that every business ought to have the right to advertise its services on private land, Mr Webster appealed the decision, but the council refused to change its position.
Mr Webster said: “I just think it’s a bit of a joke. There have been complaints about the garage too, but the council have decided their signs are OK.”
Here at The Sussex Sign Company, we sympathise with Mr Webster. Advertising is necessary for all businesses and roadside signage provides an effective means of communicating with potential customers.