If you want to stand out in the East Sussex food truck scene, eye-catching vehicle livery is a smart investment. Using van graphics is a great way to drive brand recognition, engage your customers and boost your sales – and your truck will look pretty enticing, too!
But how do you create vehicle livery that gets the message across and doesn’t get lost amongst all the other well-dressed food trucks? These are the key questions you need to answer to create a killer vinyl wrap that your customers will look out for.
What’s your point of difference?
You might know five other trucks that are selling the same cuisine as yours. So what is it that sets your food truck apart from the rest? It might be the authenticity of the ingredients you use, or an iconic dish you focus on, or even the way you serve it up.
Whatever your point of difference is, that should be the starting point that drives your design forward,
Who are you?
For most people who run food trucks, it’s a real labour of love and you’ll have thought long and hard about your business ethos and core beliefs. Imparting the unique vibe behind what you do is another way to differentiate your graphics from the rest and thinking about your values really gets the creative juices going!
Is there a design you love to hate?
If there’s a truck out there that already has the ‘ideal’ design, don’t despair. A good designer will use anything and everything as the inspiration for an improved version of a favourite design. So don’t be afraid to include rival trucks in your inspiration mood board.
Is your food mouthwatering?
Of course it is – and if it looks as good as it smells and tastes, you might be tempted to use a mouthwatering image on your food truck. If this is the right choice for you, make sure you use a professional photographer and submit a high resolution image for the best results.
Is your vehicle livery design over complicated?
If it is, step away from the truck and think about ways that you can strip everything back. Simplicity and minimalism in design always creates a great impression, because it says that you’re confident enough in your product to let the flavour do the talking.
On the other hand, let your designer unleash their creative flair and never shy away from using vibrant colours that pop – they might create just the tasty vinyl wrap you’re looking for.
Collaborate with the professionals
At The Sussex Sign Company, we offer an end to end vehicle livery solution that takes your ideas from design to execution. We understand how important your brand and your ethos is to your business, and we’ll work with you in a creative partnership to create the tastiest vinyl wrap and graphics on the block.
For the best possible return on your investment and food truck vehicle livery that will whet any appetite, why not contact The Sussex Sign Company today?