How Strategic Signage In London Can Boost Your Sales

September 9th, 2020 by

Every sign you create is an opportunity for you to communicate with your customers. Strategic signs and consistent messaging will help communicate your brand’s story, boost recognition, trust and ultimately, sales. Signs no retailer can ignore Your signs should direct, inform and be located to give maximum impact. Outdoor signage should not only create interest … Continue reading “How Strategic Signage In London Can Boost Your Sales”

Signage Your London Retail Premises Can’t Afford To Ignore

March 5th, 2020 by

How long did it take you to get the design for your ecommerce site right? And the signage for your bricks and mortar premises in London? The fact is physical signs should never be an afterthought – they’re an important part of your sales team. Signs can help your customers navigate your store, attract them … Continue reading “Signage Your London Retail Premises Can’t Afford To Ignore”

Signage History – The Ghost Signs Of London

January 21st, 2020 by

Have you ever half glimpsed a faded piece of signage in London? Then you’ve seen a ghost sign, one of the fascinating pieces of advertising history that can still be seen around the capital. These fading adverts, like the Hovis sign in Haringey and the Bovril sign in Brixton, have endured over the centuries and … Continue reading “Signage History – The Ghost Signs Of London”

Signage Fails And How To Avoid Them

September 15th, 2019 by

Creating signage for your London business can seem like a nightmare and it’s easy to get it wrong. Nailing the design and readability, choosing the right materials and displaying your logo correctly are all time-consuming. It can seem easier to spend time and money on your website and forget your sign altogether, and that’s the … Continue reading “Signage Fails And How To Avoid Them”

Signage – Wayfinding and The Brand Experience

February 1st, 2019 by

If you want to create an unparalleled brand experience for your customers, you need to look beyond design, signage and wayfinding is very important However beautiful your West Sussex premises are, your audience won’t enjoy a premium brand experience unless they can navigate the space in a way that makes sense and enables them to … Continue reading “Signage – Wayfinding and The Brand Experience”

Interior Signage Is Something No Retailer Can Ignore

September 14th, 2018 by

Want to attract customers and drive sales to your London retail premises? High quality interior signage can do that and so much more. Think of it as an extension of your website, with clear navigation and eye-catching design that help your customers to navigate your bricks and mortar premises and make the most of any … Continue reading “Interior Signage Is Something No Retailer Can Ignore”

Digital Wallpaper Signage and The Benifits For Your Business

August 28th, 2018 by

Digital wallpaper is used when  you need to move beyond internal wall graphics to make a splash, you need digital wallpaper. This form of signage can bring texture and colour to a space, as well as cementing your brand personality. This type of large format printing is ideal when you want to create a showstopping … Continue reading “Digital Wallpaper Signage and The Benifits For Your Business”

Five Best Practices When Creating Retail Signage

July 4th, 2018 by

Your in-store signage is the first point of contact between your retail business and your customers, and critical to creating a valuable customer experience. In fact, 88% of independent store owners surveyed by A.R.E. | POPAI intend to increase their budget for signs and graphics over their previous year’s spend. Retail signs are a highly … Continue reading “Five Best Practices When Creating Retail Signage”

The Rules Of Good Signage

May 29th, 2018 by

Good signage earns attention, and it doesn’t bully your audience. But how do you know what a good sign looks like? Know your objectives It’s always tempting to put brand awareness top of your list of objectives, but how do you intend to measure what that looks like? Instead, bind your objectives to clear metrics … Continue reading “The Rules Of Good Signage”

Why Halo Illuminated Signs Are So Popular On The British High Street

February 27th, 2018 by

Wherever you look on the average British high street, you’ll see illuminated signs with a subtle and sophisticated halo lighting effect. This beautiful way of highlighting and differentiating a sign uses built up letters and LED lighting to create the effect. What is the halo effect? Using lightweight and hollow letters, the internal LED lights … Continue reading “Why Halo Illuminated Signs Are So Popular On The British High Street”