Signage Trends For 2020

February 15th, 2020 by

If you thought signage was outdated, think again. The printed sign market is predicted to be worth over $47 billion by 2024, thanks to new print technologies and materials. So what are the trends that will be driving the way your London signs look through 2020 and beyond? Bridging the technology gap Marketers are reassessing … Continue reading “Signage Trends For 2020”

How Strategic Signage In London Can Boost Your Sales

August 16th, 2018 by

Every sign you create is an opportunity for you to communicate with your customers. Consistent messaging helps to communicate your brand’s story to boost recognition, trust and ultimately, sales. Signs no retailer can ignore Your signs should direct, inform and be located for maximum impact. Outdoor signage should create interest and drive customers towards your … Continue reading “How Strategic Signage In London Can Boost Your Sales”

Why Your Sign Company Can Be Central To Delivering A Brand Experience

February 22nd, 2018 by

Whether your retail premises have recently undergone a refit, or you’re designing a walking route around a stately home, the challenges that face you are fundamentally the same: how can I use beautifully designed signage to enhance the brand experience for customers and visitors? The problem that faces you is whether you can use bold … Continue reading “Why Your Sign Company Can Be Central To Delivering A Brand Experience”

Creating seasonal campaigns with vehicle graphics

December 4th, 2017 by

Making the most of your vehicles for marketing. Incorporating seasonal elements into your campaigns at Christmas (or Easter) is a proven way of increasing sales and creating a huge visual impact. If you’re considering a seasonal campaign, then vehicle graphics should definitely be in the mix – here’s why. Practicality and proven reach The point … Continue reading “Creating seasonal campaigns with vehicle graphics”

How The Sussex Sign Company Can Help If You Are A Designer

November 28th, 2017 by

Sign Writers and Designers If you are a designer, then you’ll understand the importance of creating strong branding and seeing it replicated right across a company’s promotional and advertising materials. Design and branding can be a very complex process, often involving going back to the drawing board multiple times and trying various things until you … Continue reading “How The Sussex Sign Company Can Help If You Are A Designer”

Car signage for businesses

September 27th, 2017 by

Car Signage Whatever goods or services your company sells, the chances are you are constantly on the lookout for new ways to promote and advertise your business. Taking out local radio advert slots or placing an ad in the local newspaper are both valuable exercises, as are leafleting campaigns and getting involved in community fundraising … Continue reading “Car signage for businesses”

Paint vs. vinyl wrap

September 8th, 2017 by

Paint vs. vinyl wrap If your company car or van looks like it’s in need of a little TLC, then you might be wondering how best to polish it up. Many people would instantly think that a lick of paint wPaint vs. vinyl wrapould be the quickest fix, but car vinyl wraps are now so … Continue reading “Paint vs. vinyl wrap”

Disastrous rebrands, and how to avoid them

March 24th, 2017 by

Companies rebrand themselves all the time, for a variety of reasons. Just as the clothing fashions which suited you a decade ago have probably changed, so too trends and fashions in branding can change over time, meaning that what suited your business back then might look a bit outdated now. Whether it’s a simple and … Continue reading “Disastrous rebrands, and how to avoid them”

Five reasons to update your vehicle livery

March 21st, 2017 by

Whether you own a runaround vehicle or a whole fleet of cars or vans, updating the livery of your company vehicles will give your business a whole new lease of life. A brand new livery means so much more than simply making your vehicles look pretty. It can have a positive knock-on effect on other … Continue reading “Five reasons to update your vehicle livery”

Vehicle Signwriting: What are the Benefits?

December 6th, 2016 by

Being a business owner means no end of tasks and concerns to tackle and take care of. Of these responsibilities, advertising and business promotion is perhaps one of the most costly and time-consuming. Many businesses choose to consult a marketing agency – a choice which inevitably involves paying substantial fees and handing over the future … Continue reading “Vehicle Signwriting: What are the Benefits?”