Signage History – The Ghost Signs Of London

January 21st, 2020 by

Have you ever half glimpsed a faded piece of signage in London? Then you’ve seen a ghost sign, one of the fascinating pieces of advertising history that can still be seen around the capital. These fading adverts, like the Hovis sign in Haringey and the Bovril sign in Brixton, have endured over the centuries and … Continue reading “Signage History – The Ghost Signs Of London”

Signage For Sponsors: Connection And Communication

December 16th, 2019 by

Event sponsorship, in London and across the country, connects your business to the community while communicating a positive brand message. It’s a savvy way to raise awareness of your brand, drive traffic towards your business and ultimately create more sales opportunities. Innovative signage puts your sponsorship front and centre for maximum impact. By sponsoring an … Continue reading “Signage For Sponsors: Connection And Communication”

Signage For Temporary Use: Why, When And What?

November 12th, 2019 by

Wherever your business is, from London to Edinburgh, the chances are that you’ll need temporary signage. You could be thinking ahead to the winter sales or considering running your own pop up shop or restaurant for a few weeks or months. Whether your business is well established or seasonal, temporary signs are lightweight, cost-effective and … Continue reading “Signage For Temporary Use: Why, When And What?”

Signage For Wayfinding In London: What It Means For Your Business

October 3rd, 2019 by

Wayfinding signage is essential in cities like London, where the ability to navigate on foot is paramount. In fact, the term wayfinding was coined in the 1960s as part of a study into what became known as ‘city legibility’. Of course, the capital already has one of the most easily recognised and useful wayfinding documents … Continue reading “Signage For Wayfinding In London: What It Means For Your Business”

Signage Fails And How To Avoid Them

September 15th, 2019 by

Creating signage for your London business can seem like a nightmare and it’s easy to get it wrong. Nailing the design and readability, choosing the right materials and displaying your logo correctly are all time-consuming. It can seem easier to spend time and money on your website and forget your sign altogether, and that’s the … Continue reading “Signage Fails And How To Avoid Them”

Signage Size Matters So Get The Right Size For The Job

August 20th, 2019 by

When it comes to creating eye-catching signs for your London business, size really does matter. It’s critical that you get the sizing right when it comes to signage – too large and you can ruin the aesthetic of your premises, too small and you’ll never get noticed and your potential customers will never know who … Continue reading “Signage Size Matters So Get The Right Size For The Job”

Signage: 3 Trends Your Food Business Needs To Know About

February 28th, 2019 by

If you own a food business in London, you’ll constantly be on the lookout for savvy marketing to give you the edge. Sometimes it pays to go back to basics and take a look at the way your signage is performing when it comes to advertising your cafe, pop up or food truck. Your signs … Continue reading “Signage: 3 Trends Your Food Business Needs To Know About”

Signage Design Trends You Need To Know About In 2019

January 18th, 2019 by

Signage design in London is more important than ever. In fact, the biggest brands in the world are sitting up and paying attention to the importance of signs which means they’re now evolving into something new and exciting. From clever use of vinyl wraps and negative space to vintage and minimal design, the future looks … Continue reading “Signage Design Trends You Need To Know About In 2019”

5 Elements Of Effective Signage Design

December 26th, 2018 by

Signage design is important so when you’re investing in new signs for your London business, you need to know that they’ll stand out from the crowd. From illuminated signs to wayfinding signage, how do you create eye-catching signs that really work? What are the elements that create successful signs that deliver a good return on … Continue reading “5 Elements Of Effective Signage Design”

Getting The Most Out Of Your Seasonal Signage

December 14th, 2018 by

It’s the season to be jolly and really nail your seasonal signage displays. Christmas is a huge opportunity for your business to get creative with your promotions and to design signs that really provoke your customers interest. Whether you’re wrapping a vehicle with a seasonal scene or creating a POS display with digital wallpaper, here’s … Continue reading “Getting The Most Out Of Your Seasonal Signage”