Vehicle Wrapping Is A Smart Investment – Here’s Why

Want to make a unique marketing impact in London? Vehicle wrapping turns your company car or fleet of vans into mobile billboards. Your advertising goes straight to the heart of your target market for a fraction of the cost of other types of advertising. From costs as low as 4p per 1,000 impressions, you can create a real buzz about your branding.

Always on advertising

With other forms of advertising, the brand equity you build through repeat viewings disappears once you take down a poster or stop running an ad on the TV or radio. Online advertising has a 26% chance of being hidden behind an ad blocker.

Your vehicle wrap continues to work for you whether you’re on the road between appointments, parked outside the office or at a client’s house. As customers increasingly eliminate advertising from their lives, your vinyl wrap keeps on keeping your branding top of mind.

Boost your professional profile

If you want to elevate the profile of your business, then you can’t do better than clothing your company vehicles in professionally designed and installed vinyl wraps. Even if you only have one van, the fact that you’ve chosen to make it stand out with bold graphic design gives you credibility.

It’s essential that the design is as well thought through and eye-catching as possible. Avoid text that wraps around the vehicle and fonts that are difficult to read. Keep your design simple and pared back, rather than fussy and cluttered, and your potential customers will be happy to take you seriously.

Flexible and creative

A high quality wrap allows you to get the message across in a creative and eye-catching way. But vehicle wraps can also be a highly flexible way of achieving your business goals, allowing you to create and then update dynamic marketing campaigns.

For example, a cleverly designed wrap will allow you to update your contact details by removing a single section or you can adapt national campaigns with regionally relevant brand positioning, thanks to easy to apply decals. High impact graphics will also help to create a cohesive look across a range of vehicles, creating a unique and unified impression.

Protecting your assets with vehicle wrapping

Your vehicle wrap may make the most of one of your most visible assets to promote your business, but the vinyl also acts as a shield to protect the original paintwork from dings and scratches.

One of the additional benefits of a full body wrap is the protection it offers to your paintwork against UV rays – when it’s time to trade in or trade up, your vehicle will still look great. It’s a brilliant selling point when you want to really maximise a vehicle’s resale value.

We can make your investment work for you

At The Sussex Sign Company, we offer an end to end service that helps you get the best return possible on your investment in vehicle wraps. From design to manufacture and installation, our complete professional service is designed to get your vehicle noticed and to give your branding a boost that other marketing channels can only dream of, so get in touch today.

Signage – Wayfinding and The Brand Experience

If you want to create an unparalleled brand experience for your customers, you need to look beyond design, signage and wayfinding is very important However beautiful your West Sussex premises are, your audience won’t enjoy a premium brand experience unless they can navigate the space in a way that makes sense and enables them to move around with ease. For that, you need high quality interior and exterior signage.

Tracking the brand experience from street to cash register is a valuable way to determine the role of your signs in the overall brand identity. Their design should reflect the personality of your business, feeding into your narrative and becoming a seamless part of the overall experience.

Signage and wayfinding is the word on the street

Let’s start with your exterior signs. It’s important that these establish your brand identity at a glance, because they’re your customers introduction to the brand and will attract them into your space. These signs need to clearly communicate your offer and should be written as if your shopper is a moving target.

Keep contrast high and word counts low. Place the focal point of the message at the top left hand corner of the sign to encourage familiarity and engagement.

Ease of navigation

Once you move customers inside your store, then signs and wayfaring take on a different purpose. Now you need to be on brand with everything from decals to POS signs, all of which should reflect your brand colours, logo and other corporate branding elements.

Your signs should be instantly recognisable – think of them as an extension of your e-commerce site, helping customers to navigate quickly and easily between the products they’re interested in, just as they would do online. Empowering your customer to navigate their own way can make the difference between a smooth and easy experience and the kind of frustration that can drive customers from your store.

Self service

Increasingly, the customer is autonomous and does not rely on finding a member of staff for help. Shoppers are used to using online skills to research the products they want to purchase offline. If your wayfinding signs don’t facilitate discovery, then customers lose interest or go elsewhere.

Wayfinding signage is more important than ever The offline retail experience is changing radically to pull back customers lost to the online shopping experience. Store design is no longer as fixed in stone as it once was, with promotions and products, even entire store layouts, changing far more frequently than they once did.

Incorporating signage and wayfinding design into the overall design experience allows you to identify any pitfalls in a new layout. In turn, that means that you’ll be in a better position to streamline the branding experience. The modern consumer wants the same friction-free retail experience, whether they’re navigating your website or walking your shop floor. Get your offline signage wrong and it can have consequences for your online brand.

We can help your West Sussex business

At The Sussex Sign Company, we have the design expertise to help you create coordinated signs that enhance the brand experience. Our end to end service delivers the best possible return on your investment to support your offline brand positioning and boost recognition and sales, so get in touch today.

Sign writing That Works For Your Business

Making your vehicle stand out has never been easier with quality sign writing. An eye-catching logo and clearly visible contact details can be all it takes to make a massive impact, whether you’re an established name or a startup. It’s also a savvy investment when you want to maximise the resale value of your vehicles when you trade up. All in all, the right vehicle livery can really work for your East Sussex business.

The right sign writing supplier

Before you make any decisions about design or materials, you need to find the right suppliers. Working with a business that offers joined up services for a seamless end to end experience will save you time and money.

If you already work with a supplier, don’t be afraid to switch to get a better service. Ask for recommendations and keep an eye on what your competitors are doing. Make sure that every step of the process from design to installation will be professionally handled. For example, check that installation will take place indoors for the best, most long lasting results.

Striking design

Whether you’ve never used vehicle wrapping before or your existing livery is no longer generating sales, you need to focus on simple and striking design. This should incorporate any brand colours and logos and should be designed to instantly get across your message – think of it as a mobile elevator pitch.

If you’re a startup, then consider creating a bespoke design that you can use across your website and business printing. This visually consistent style is a smart way to create brand recognition and build trust in your business. Otherwise, keep the design clean, simple and focused on getting across your USP. If you want to minimise the costs, then take a look at partial wraps – these are particularly effective if you’ve opted for a strongly coloured vehicle, as you can integrate a marketing design without losing the bodywork completely.

Maintenance and removal

Using the right vinyl with a laminate will ensure your sign writing last as long as you want it to. The laminate also helps to protect your design and details from UV damage. Properly maintained, your wrap should stay looking good for up to 7 years, and if any section does get damaged,it’s a snap to replace if you’ve had the job done professionally.

Your vinyl livery can also help to protect the original paintwork from damage. When the wrap is finally removed, the lack of dents and scratches should significantly enhance desirability and value. This procedure needs to be professionally done – that way you’ll avoid any accidental damage. Make sure you choose the right materials in the first place and have your wrap installed by the pros. That way, you’ll avoid any unpleasant surprises when your vehicle vinyl wrap is finally removed.

Livery that works for your East Sussex business At The Sussex Sign Company, we offer a complete end to end service, from design to manufacture and printing to installation. Contact us to find out how we can help you get the best return possible on your vehicle livery.

Signage Design Trends You Need To Know About In 2019

Signage design in London is more important than ever. In fact, the biggest brands in the world are sitting up and paying attention to the importance of signs which means they’re now evolving into something new and exciting. From clever use of vinyl wraps and negative space to vintage and minimal design, the future looks bright.

Safety first

The love affair with glass in our public spaces shows no signs of diminishing with the transparent Tulip Tower set to become London’s tallest skyscraper. However, glass as a construction material has a raft of safety issues, not least of which is people walking into glass walls!

Anti-collision decals are a chic and practical way to prevent injury, but they can also be used to create industry-relevant displays and marketing while fulfilling their safety purpose. If you don’t have glass walls, create an eye-catching window display using vinyl.

Nice and easy

The days of over-complicated signage are over. For modern marketers, an interest in minimalism and pared back design is all about ease – no one wants to look as if they’re trying too hard.

Out go over complicated logos and messages in favour of sleek and straightforward designs that communicate their message in a simple and uncluttered way. Channel letters and halo lighting are one smart way to keep your signs slick and contemporary.

Use negative space creatively

With the rise of digital wallpaper, there’s no excuse not to get creative with those blank walls. Inject some brand personality and key into the trend for bright pops of colour and bold graphics by making the most of all the negative space in your premises – especially if you have oddly shaped walls or curves that can really make the most of a quirky and eye-catching design.

Try one of the new dynamic and highly detailed hand-drawn style illustrations. Or be influenced by the mainstreaming of futuristic influences such as geometric shapes, abstraction and 3D. Colour palettes are moving away from muted minimalism to a new bright palette that’s intense and vivid, adding a real playfulness to your business graphics.

Go retro

Vintage signs are having a moment, their strong typography and fun colours keying into a sense of nostalgia that millennials find appealing. Think vintage painted designs and neon lighting then replicate the look in the latest materials using LED illumination for beautiful, long-lasting and sustainable signs.

Use bold and easy to read fonts that project individuality and innovation and don’t be afraid to move away from the overly professional to the relaxed and relatable – personalisation is set to be an even bigger part of the customer experience in the future.

Professional signage for your business

You may not be a mega brand but that doesn’t mean you can’t borrow some of their tricks. To keep your brand relevant over the coming year, please contact the Sussex Sign Company. We can advise you on a range of sign solutions designed to maximise the return on your investment thanks to our end to end service from design to installation.

Vehicle Wrapping: Myth Or Fact?

If you’ve ever stopped and stared at a vehicle covered in incredible graphics, then you’re one of the millions impressed by this cost-effective form of marketing. Fully wrapped vehicles remain a relatively rare sight on our roads, but they make a huge impact wherever they go. If you’re unsure about whether a vinyl wrap is the right way to market your business or whether wrapping can damage your vehicle, we’ve looked into some of the most common myths about vehicle wrapping.

You can’t wrap a leased vehicle

This is a myth. In fact, most fully or partially wrapped vehicles are leased. Vinyl wrapping is not only a recognised marketing tool, but it can differentiate your cheap white van from all the others on the road. You’ll need to check your leasing agreement, but the fact is many leasing companies approve of vinyl wrapping, because it protects the vehicle’s bodywork against scrapes, scratches and dents.

Vehicle wrapping damages your paintwork

In the vast majority of cases, vehicle wraps protect the paintwork and help to ensure good resale value for your vehicles. However, if you have a wrap applied over damaged paintwork, there is the possibility that when the wrap is removed, the paintwork might suffer further damage. That’s why it’s a good idea to always do a pre-wrap inspection and take a photo of any compromised areas of the bodywork. Otherwise, your wrapped vehicle is protected from pollutants, dirt and UV damage.

You can’t remove a wrap once it’s in place

It’s true that the installation and removal of vehicle wrapping should be done by skilled professionals for the best results. But vinyl wraps don’t last forever and are made to be removable – otherwise, there would be vehicles driving around with outdated contact info and logos. Just as heat is used to seal the wrap in place, the application of additional heat will start the process of lifting the vinyl from the bodywork of your vehicle – it’s both easy and painless.

Car wraps aren’t worth the bother

When it comes to a cost per thousand impressions of as little as 4p, vinyl wraps are hard to beat as a marketing tool. And because you only have a single upfront cost, they far outstrip traditional marketing methods like TV and radio advertising in terms of being cost-effective. Put a vinyl wrap up against online advertising and it has the advantage of not being ad-blocked or perceived as an aggressive style of advertising. Of course, a great deal depends on the design of your wrapping – make it a simple and effective showcase for your branding with a unique URL or shortcode to track lead generation and a well-designed vehicle wrap is definitely worth the bother when marketing your business.

It’s all too much hassle

Wrong again. At The Sussex Sign Company, we offer a fully integrated service from design to installation, that lets your London based business get the most out of cost-effective vinyl wrap. We’ll advise you on the best way to get the maximum return on your investment and we’ll wrap your vehicles in a way that boosts brand awareness and recognition. Effective, eye-catching and an excellent way to differentiate your business, why not give vehicle wrapping a go and contact us today?

5 Elements Of Effective Signage Design

Signage design is important so when you’re investing in new signs for your London business, you need to know that they’ll stand out from the crowd. From illuminated signs to wayfinding signage, how do you create eye-catching signs that really work? What are the elements that create successful signs that deliver a good return on investment?

Creating an effective and show-stopping sign is about more than carefully considering specific elements like fonts and colours. It’s about more than a sign simply looking good or being in the right place. Good signs are part of the story that your business tells about itself.

Aesthetics that create a connection

The way you convey your message can create an emotional connection with customers. A dull and plain sign can contain the same information as an aesthetically pleasing one, but a beautiful sign will always create more of a direct response in your customers. Be careful about the interplay of design elements and create something that is pleasing to the eye for maximum impact.

Supplying the right information

Signage design and information go hand in hand, with the essential information delivering the functionality to support the aesthetics. Ask yourself whether your sign includes the details you’d expect to see as a customer – is every piece of information essential, or can you reduce the amount of text yet communicate your message just as effectively, or more so?

Remember signage legibility and readability Beautiful graphics and punchy, well-chosen information will only take you so far. Now that you’ve captured your customer’s attention, they must be able to read your sign and absorb the information at a glance. However, it’s at this stage in the design process that things can go awry, particularly if you get the scale wrong. Charming graphic elements can assume monstrous proportions and elements can look out of whack with each other.

You should also be designing for accessibility. Design for your visually impaired clients and everyone will benefit from the clear and legible signs you create.

Boost your brand

However accessible your design, with perfectly balanced graphic elements and a strong, punchy message, you can still come unstuck. One of the benefits of creating successful signs is to boost brand recognition and identification. However, if your sign doesn’t connect with your brand, then it won’t connect with your customer to deliver that brand boost.

It’s not difficult to connect your brand with your signage – you can create consistency with the use of logos, straplines, brand colours and typography. If you’re not happy with those elements, then a new suite of signs could be the opportunity for a rebranding exercise.

Create a customer experience

Your signage design is all part of creating a welcoming environment that delivers a customer experience that’s superior to the other guys. By creating signs that are a seamless extension of your overall brand identity, you’re delivering another piece of the experience that customers will want to tweet and share.

Delivering effective signs

At The Sussex Sign Company, we’ll work with you to create effective signs that maximise your return on investment. Whether you’re in London or the South East, contact us and our end to end service will deliver signs that get Instagrammed and help you to create an experience that’s beneficial for your clients and your brand.

The Big Four Benefits Of Vehicle Livery For Your Startup

The statistical case for vehicle livery is a persuasive one. A thousand impressions can cost as little as 4p while your vehicle can be seen by as many as 3,000 people in an hour. But when you’re a startup, the business case for your marketing spend needs to be watertight – can you afford to invest in a vinyl wrap if you’re not convinced of the ROI?

When it comes to investing in vehicle graphics, however, there are plenty of other nailed on benefits to using your vehicle as a mobile billboard. From maximising resale value to boosting brand identity, a well-designed vinyl wrap drives your message into the heart of your target markets.

Create a buzz around your brand

If you’re struggling to create an outstanding brand identity then you’ll already know you need to keep things consistent across your marketing channels. Having your branding on your vehicles creates a buzz around your brand and promotes the idea that you’re a professional business to be taken seriously – after all, a long-lasting vinyl wrap says you’ll be around for the long run.

A well-designed wrap that delivers a strong message with pleasing aesthetics is so much more visually appealing and reassuring than an anonymous white van. You’ll catch the eye of potential customers whether you’re on the go or parked outside the office and that helps to drive brand recognition, keeping you top of mind.

Non-aggressive persuasion

No one responds to advertising that is pushy and aggressive. That’s why online customers block intrusive marketing with ad blocking software. Your mobile marketing is both non-aggressive and subtly persuasive, making it a highly effective way to get your brand recognised.

Cost-effective marketing

Vehicle livery is also surprisingly cost-effective. In surveys, customers have ranked good quality vehicle signwriting more highly than radio or TV advertising, which is considerably less affordable. When used for brand awareness, a vinyl wrap can be a great investment lasting up to eight years. And because your advertising changes its location on a regular basis, the content can remain static. However, if you need to alter your vehicle wrap it’s simple to add decals to alter contact information or add time-limited promotions.

Increased resale value

When you opt for a vinyl wrap you’re not only creating stand out marketing, you’re effectively wrapping your vehicle in a protective skin that’s incredibly durable and weatherproof. Properly looked after your vehicle signwriting will continue to look good for years to come while protecting the paintwork from everyday bumps and scratches. Opt for professional installation and removal of your vehicle livery and you’ll have a pleasant surprise when the vinyl wrap is removed – the bodywork will look impeccable, enhancing the resale value of your car or van.

Investing in vehicle livery in East Sussex

If a vinyl wrap looks like the cost-effective marketing solution for your East Sussex startup, we can help. At The Sussex Sign Company we offer a full spectrum design and wrap service that makes the most of the benefits of a vinyl wrap for your business. If you’re interested in persuasive advertising that delivers an excellent return on your investment, contact us today to discuss your vehicle signwriting options.

Getting The Most Out Of Your Seasonal Signage

It’s the season to be jolly and really nail your seasonal signage displays. Christmas is a huge opportunity for your business to get creative with your promotions and to design signs that really provoke your customers interest. Whether you’re wrapping a vehicle with a seasonal scene or creating a POS display with digital wallpaper, here’s how to give your brand a holiday twist and get the best out of your seasonal marketing.

Why you need seasonal signage

When you need to create eye-catching festive displays fast, signs are an easy way to make things happen. Banners and posters can feature traffic-building text that drives footfall through the door. Add a festive note to wayfinding signs with vinyl decals or use them to add seasonal marketing messages to your company vehicles.

Seasonal themed signs will attract your customers attention, increasing your ROI. Don’t forget to add a QR code or unique URL, so you can measure your most successful marketing strategies and build on them for your next seasonal campaign.

Think outside the box

Seasonal signs benefit from being used as part of a narrative, so decide on your story. Instead of Valentine’s, think Cupid’s Arrow, and instead of Christmas, think Nutcracker or the Snow Queen. The more sophisticated your theme, the more sophisticated and engaging the display you can create.

Turn on the lights

If you haven’t previously used illuminated signs, now could be the time to start. With low cost LEDs, you can create astonishing lighting effects with exceptionally low running costs. It’s a quick and easy way to add some pizzazz to both interior and exterior signs and it will help you to stand out on the high street.

Lighting effects should be bold enough to grab the attention of passers-by and hold it, so be bold. A combination of shape and colour can be used to great effect, especially if you think beyond the usual seasonal cliches to create some dazzling effects – if the competition are using red, change your signs with a bold fuchsia.

The benefits of seasonal branding

It’s relatively simple to up your seasonal branding game – an update to your website colours, promotional materials with a seasonal theme and a seasonal twist on your logo. Replicating these changes across your seasonal signage reinforces your branding and creates a consistent and professional image.

Tapping into the seasonal appeal can make your brand look active and dynamic and encourages that personal connection that all brands thrive on – think Starbuck’s famous holiday cups for inspiration. Changing your brand with a few tweaks and a focus on upgrading your signage can reap big benefits by reinvigorating your customers’ interest in your brand, resulting in greater engagement and an uptick in sales.

Season’s greetings

If your West Sussex business wants to make an impact this Christmas – or Valentine’s Day, summer holidays or Halloween – try thinking outside the box and exploring the huge range of signs designed to support your seasonal marketing efforts. At The Sussex Sign Company, we specialise in maximising the ROI on your signs all year round, so why not call us today or email our team and see how we can help you get the most out of your next seasonal campaign?

5 Signs Your Van Needs New Vehicle Livery

A vinyl wrap is a durable, effective and high impact way of advertising your business across East Sussex. With proper maintenance, a premium cast vinyl wrap can last up to 8 years. But even the best thought out campaign can run its course and the most professionally installed wrap can start to show signs of wear and tear.

Knowing when to update your vehicle livery can be challenging. Here are the five surefire signs that your vehicle graphics need an update.

Has your wrap seen better days?

Even the best cared for vinyl wrap will eventually show signs of wear and tear. Sun and rain can cause fading and damage, making your car graphics look washed out and less impactful.

Look for signs of peeling and scratching, especially around the bottom of the vehicle. Even though your wrap may still look good from a distance, if it’s showing signs of wear close to the edges, that’s a sure sign you need to change it.

Are your contact details up to date?

If you’ve moved premises, updated your website or changed phone numbers, then you need to change your wrap. If the overall condition is still good, then vinyl decals can be the smart way to bring your details up to date.

Check your wrap for any outdated expressions. Tastes change with the times and what was once funny may now simply cause customers to cringe. It never hurts to rethink the impact of your slogans and the message you’re sending to your customers.

Is your vehicle livery design outdated?

There are fashions in design elements like fonts and images and these can change over time as surely as fashion in clothes. Take a look at what your competitors are doing – do their designs seemed tired and outdated or fresh and contemporary?

Working together with a designer will help you to refresh your design and create something that not only appeals to your target market in East Sussex, but grabs the attention wherever you go. In turn, that boosts brand recognition and maximises the return on your investment in vehicle livery.

Does your wrap fit your business?

As your business grows and expands, your branding needs to transform to keep in step with the direction of travel. The chances are that, unless you’re in the vintage and retro business, your outlook and business goals can have changed radically since you first invested in vehicle graphics.

Have you moved into a totally different market? Or have you radically broadened the range of services you offer? The chances are that if your wrap is approaching 8 years old, it doesn’t reflect your bold new business model. Now could be the time to upgrade and reflect those exciting changes.

Are you still maximising your ROI?

It can be difficult, though not impossible, to measure the ROI of your vehicle graphics. But to do that, you’ll need to rethink your design or add some new decals or a partial wrap.

QR codes, dedicated landing page URLs and short code SMS are all smart ways to evaluate how well your message is getting through to your target customers. At Sussex Signs, we’ll work with you to update your design and maximise your return on investment. Contact us for all the help and information you need.