Best Practices To Boost Your Signage ROI

Signage best practices can be used to enrich the customer experience and reinforce your brand. But how do you create well designed signs that enhance success for your West Sussex business, while delivering a quantifiable return on your investment? These are the three most effective strategies that can help you integrate signs as part of a successful business strategy.

Integrate signs into your design strategy

Well thought through and designed signs can make a contribution to the customer retail experience that can be directly evaluated in increased sales. The trick is to deliver clear and consistent branding and uniquely dynamic displays that attract consumers and become part of your brand equity. Following best practice for readability, informational clarity, uniqueness and viewing enjoyment can directly impact on the success of your signage and your bottom line.

Keeping you user at the heart of the design strategy can be a primary factor for success. Starting with defined user personas, your design should respond to the way your customers think and act. Iterative design processes deliver signs that enhance the user experience to retain existing customers and attract new ones.

Value propositions and signage

Make it part of your business strategy to award excellence in sign creation. Focus on engaging all stakeholders from the local community to develop unique design strategies that engage and drive both brand recognition and customer loyalty. Never look at sign development in isolation, but always as part of a deeper commitment to enhancing the customer experience and the local built environment.

Using experienced professional designers will allow you to embed great design at the heart of your brand signage strategy. Visualising and implementing design solutions that are closely mapped to the customer experience will build excellence into the design process and help to optimise your return on investment.

Increase collaboration

Signs don’t exist in a vacuum. In fact, they’re increasingly integrated into the architectural elements of the retail environment. Advances in the way that signs are fabricated and the materials used have raised the profile and value of signs, creating high quality landmark elements and unique environments for high concept stores.

High quality signs that are manufactured and installed effectively will reinforce the quality of your brand and should be central to your marketing strategy. Leading retailers who are design-centric and who focus on developing great signs can expect a three times higher return on investment per square foot of retail space than businesses that don’t pay attention to attributes like legibility, appropriate scale and viewing pleasure in their signs.

Using end to end services to boost your ROI

At The Sussex Sign Company, we offer a fully integrated signage service. This means that we can guide you through every part of your sign’s development, from design to installation. That leaves you free to develop user profiles and research the user experience to develop effective design strategies for our graphic artists to implement. We’ll collaborate with you at the manufacturing stage to ensure that your signs are created from the most appropriate materials to enhance the value of your premises and create a unique architectural feature that gives your business the edge. If you want to find out more about maximising your ROI with integrated sign services, contact us today.

What Are The Variables That Affect Vehicle Livery Costs?

If you want to know how much vehicle livery costs, ask how long is a piece of string. Car graphics are an incredibly cost-effective way to market your business, but there are also plenty of variables that can affect the cost of your vehicle wrap. Having said that, there are solutions available for any budget, but it pays to know exactly what variables will affect the cost of your vinyl wrap.

Is your vehicle wrap ready?

The size of your vehicle and the materials you choose will both impact on the cost of your vehicle livery – a truck will cost more than an SUV, which will cost more than a compact, and durable cast vinyl is more expensive than calendered vinyl.

Do you have a design in mind?

If you have a graphic designer on your team, great – if they have access to 3D modelling of your vehicle, even better. But if you need the services of a professional graphic designer with experience of vinyl wraps, then expect to pay for their expertise.

Whether you choose to use a professional designer or not, always provide high resolution graphics and photographic images. There’s no point investing in vehicle livery if it’s going to look blurred and unprofessional when installed on your vehicle.

Every vehicle livery project is different Just because a colleague got their vehicle wrapped for £X, that doesn’t mean your vehicle will cost the same. Because every job is different, you need to work with a signage company in East Sussex that understands your marketing needs.

For example, if you want a wrap that markets your business and raises brand awareness over an extended period of time, cast vinyl is the smart choice. But if you only want to add your contact details and logo to your works van, then door-mounted decals may suffice. Make sure you choose a company that works with you to drill down into your exact needs and suggests the most cost-effective solutions.

Consider a partial wrap

Not every wrap needs to be a full body cast vinyl wrap. In fact, a partial wrap is often the right solution for the small business on a budget – installed correctly, these can be every bit as effective as a full body wrap and can really make your message and your branding pop. If all you want to do is add a logo, contact info and a call to action to your vehicle, then this is the savvy and affordable choice.

Complexity and condition

Obviously, the more boxy your car or van design, the more straightforward and affordable your wrap will be. When compound curves are wrapped to perfection, they can create that high-impact effect you love – but you’ll pay extra for the considerable expertise involved in creating a truly seamless look.

The complexity of the design and the materials obviously have the biggest impact on the cost of your wrap, but you’ll also need to factor in the surface condition of your vehicle and any trim that needs to be removed and reinstalled to create the perfect finish.

At The Sussex Sign Company, we work with you to get the right result for your budget, so contact us today for more details.

Why Your Business Needs High Impact Outdoor Signage

Outdoor advertising has been around since the Egyptians and it continues to make a big impact. Whether you think of banners or billboards, outdoor advertising is a non-invasive way to get your marketing message across.

High impact signage

Think about outdoor signs and you think big and bold. This is advertising that doesn’t have to compete, because it usually stands alone and makes a bold, high impact statement. This form of marketing has the stats to back it up – over a quarter of consumers exposed to outdoor advertising have visited a website as a result, while outdoor ads can trigger a 38% uptick in brand engagement.

So why is marketing through posters, banners and outdoor signs so successful? Because this form of advertising is always on. Passive advertising occupies the outdoor space and doesn’t require any action from your audience. It doesn’t hector or interrupt and can’t be ad blocked like online advertising. Always there, always creating impressions, outdoor signage delivers a significant return on investment.

The path to purchase

Bus shelter adverts have been estimated to reach 92% of the population over the course of a week – there are over 6 million daily bus commuters in London alone. Now consider that 70% of purchasing decisions are made outside retail parks and shopping malls, before the customer has walked through the doors. Creating outdoor advertising that’s an effective station on the path to purchase is a savvy decision.

Reaching a large and diverse audience is something that outdoor signage does extremely effectively. Leverage outdoor advertising with an emotional hook that draws viewers in – 56% of consumers respond positively to humorous adverts and will share them with their friends. Using humour portrays your brand in a positive light and creates the type of awareness that other marketing channels can only dream of.

Reach a wider audience

The larger than life nature of outdoor advertising means that a well designed banner will catch the attention of potential customers. But smaller signs can be equally effective in attracting interest in a non-intrusive way – a quiet antidote to the visual saturation of digital advertising. This very public form of advertising can also reach an audience that you might not usually expect to attract, including young adults and professionals.

There’s another advantage to using outdoor signs. They can communicate your brand simply and effectively, without having to share space with other brands in the digital and TV advertising space. In fact, outdoor signage delivers the kind of cost-effective marketing that other channels can only imagine, producing a more effective return on investment. Put simply, the bigger your investment, the greater the return.

Call to action

Get the messaging and the design right and your outdoor signs will compel your audience to respond to your call to action. However, for all its advantages, outdoor advertising works best when it forms part of a mixed marketing campaign that crosses online and offline channels to deliver a consistent message about your brand.

At The Sussex Sign Company, we offer a fully integrated service to businesses across London to help you maximise the return on investment from all your signs. From design to installation, your outdoor signs will boost brand awareness for maximum impact, so get in touch now.

What Is Vehicle Wrapping And Is It Right For Your London Business?

If your business is looking for a way to reach out to new customers, then a vehicle wrap is a smart investment. A high quality car wrap delivers a customised look and feel that reflects the USP of your business, whether you’re an emergency plumber or a food truck. Couple that with the lowest cost marketing impressions around, at just 4p per 1,000, and you have the perfect way to boost brand recognition for your business.

What is vehicle wrapping?

A vinyl wrap is a way of encasing your vehicle in a second skin that can be printed with your marketing message. Large sheets are used to fully wrap your car or van, but be careful – you get what you pay for, so make sure your wrap is installed by a professional.

Effective advertising 24/7

A car wrap never stops advertising your business. Whether you’re out on the open road or parked up outside the office, your wrap creates as many as 40,000 impressions in a week. Using the same principles as a billboard, your eye-catching graphics will capture the interest of your audience without hectoring them – a silent persuader that can stay top of mind for weeks or months.

Vinyl wraps are a quick to do, affordable and highly effective way to get your marketing message and branding right to the heart of your target market. In turn, the more attention your branding receives, the more it raises the profile of your business.

The right wrap

There are several ways you can use a high impact wrap to showcase your branding and market your business. If you’re prepared to invest in a premium full cast vinyl wrap, then you can expect up to 8 years of impressions. And by wrapping your vehicle from bonnet to boot, you’ll maximise the area for your design. Another advantage of full body vehicle wrapping is the protection it offers against everyday wear and tear – that can be a big advantage for a leased vehicle when it comes time to trade in.

If you’re working with a limited budget, then a partial wrap is the smart choice. Focusing your branding on the doors, bonnet, roof or rear of the vehicle keeps costs down, yet still makes a big impact. Choose lower quality calendered vinyl to reduce costs or if you’re running a time limited marketing campaign. For some businesses who just want to get contact details and a USP across, then vinyl decals are the most cost-effective way to get a simple message across.

DIY or professional installation?

If you’re serious about maximising the return on your investment, then this is one job you need to let the professionals handle. Find a company that integrates the entire vehicle wrapping process from design to installation – that way you’ll get the best possible result. After all, the best idea on paper will lose all impact if any stage of the vinyl wrap process is a misstep.

A professional company will help you get your wrapping right for maximum impact and a boost to your brand recognition. At The Sussex Sign Company, we offer an end to end service that creates the optimum return on investment, so get in touch today.