| Sussex Sign Group plays key role in success of estate agency rebrand
 As the leading sales and lettings specialist across East Sussex, Lampons has one of the most highly visible names in the county.
So when the independently-owned company invested in a stunning new brand image, it needed a swift, smooth introduction to ensure maximum impact and instant public recognition and support.
The firm, one of the UK’s top 50 estate agencies, chose The Sussex Sign Company’s family of businesses to help fulfil the task. Its decision was influenced by a long-standing relationship with Hove-based screen printers Milterbest, which became part of the Sussex Sign Group in 2006.
The estate agency board specialist, which puts its share of the Brighton & Hove market at around 70%, worked with Lampons and its PR and marketing agency on the production of new-look black square sample boards. Once the design was refined, the print firm embarked on the mammoth task of producing dedicated stock for the sales and lettings teams at offices across the 12-strong Lampons network.
Marian Leggett, Works Manager at Milterbest, knew the boards would be an immediate success. “Lampons’ design is utterly brilliant – it’s simple, clever and confirmed my belief that where wording on boards is concerned, less is definitely more.”
While Leggett’s team worked on one side of the project, The Sussex Sign Company – run by Group MD Norman Mayhew over at Newhaven – set about planning the practicalities of transforming the fascias and signage at each Lampons office.
“Lampons had worked with Milterbest for some years, but this was our chance as a group to show them that we could provide the high quality one-stop service they were seeking,” said Mayhew. “They’d chosen a fantastic new brand image and they wanted to put together a strategy that would allow it to go live across all their branches within a matter of days.
“The company has prominent offices in key locations, but the style of the buildings varied enormously from town to town. Some careful calculations had to be made to ensure the most impactful result possible was achieved at each branch”
Trays shaped from 3mm thick aluminium were powder coated in white to form the base for each office fascia. This was fronted with 8mm thick acrylic letters raised 25mm from the surface to create a powerful three dimensional effect.
“This was the biggest estate agency rebrand we’ve ever undertaken, so it’s been an important and exciting project for us,” added Mayhew.
Lampons’ Director Robin Lampon said the firm’s new identity had met with an overwhelmingly positive response from the public.
“I’m in no doubt that the swift switch to the new brand image has given it added impact and appeal. Milterbest and The Sussex Sign Company understood what we wanted to achieve and they responded with enthusiasm, practical skills and professionalism,” he said.
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